Monday Morning Marketeer
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Short tips for things you can use for geurilla self -marketing information, 15 minutes with 15 minutes for questions.
Topics such as Costless Advertising, Web 2.0 Marketing, Branding, Network, Twitter, Facebook, OnlineRadioand TV, Costless Advertising, Finding Good Cutsomers, Blogging, Business Branding, Web 2.0 Gorilla Branding,| Copyright Joanne Quinn-Smith, 2007-2014, All Rights Reserved. Reproduction of these podcasts for any other purpose, exclusively prohibited.
This Podcast was created using www.talkshoe.com
Publish Date: 11-26-2016 15:05:06
The MondayMorningMarketeer, Joanne Quinn-Smith, aka TechnoGranny has been off for a year writing books but she's baaaaack! And this time as Santa Claus giving you great ideas to finish the year strong without excusitis because it's the holidays. Client and Executive Career Coach Bette Novak will join with testimonial on how she has used JQS coaching to take her business into the big leagues. 22 Tips Really!!!! to increase your holiday sales and finish the year strong. Tis the Season to DO BUSINESS starting with "Back to Black" Holiday Sales, Small Business Saturday and not stopping with Cyber Monday.| If you were paying attention, this is a reschedule from last week due to technical difficulties.
Publish Date: 12-30-2015 16:56:17
Today SEO Expert Rich Massafra, The Cash Flow Engineer will explian how simply claiming your business name in directories with correct information can boost your web ranking and make you a Search Engine Optimization Star.
Publish Date: 11-30-2015 17:24:57
Can broken links to your website cost you? | The last thing you want is a Гc??404 errorГc?? when someone goes to a page on your website.|Broken links are links that point to a webpage that is not there.| Broken links stop search engine crawlers in their tracks.| Broken links also create a poor user experience. | Why suffer them when there are free websites that will check for broken links.| Too many broken links and Google can penalize a site. Links are lost due to the pages being archived or deleted.
Publish Date: 11-09-2015 14:10:14
Today's guest, Alice Williams, interviewed by host Joanne Quinn-Smith moved from successful years in the corproate world to becoming a business coach for entrepreneurs and owning her own Paycation Travel Business. She speaks today to developing a niche by using psychodemographics, an extension of demographics that helps business owners to develop a strong micro niche.
Publish Date: 11-02-2015 16:36:32
Listen in as Darieth Chisolm explains how she went from being a local news broadcast celebrity to an internationally known video podcaster with her Hustle and Heart TV award winning show. Find out if video podcasting is for you and the business and professional benefits that can follow.
Publish Date: 10-28-2015 17:35:35
Have you ever asked these questions about SEO? Why should a business build links to their website or video?
How many links are enough?
Are all links equal in the eyes of search engines?
Will all links count for search engine rankings?
Isn't links for the purpose of gaining rankings blackhat or frowned on by Google?| Returning guest SEO Expert Rich Massafras of Cash Flow Engineer will answere these questions and others as he joins TechnoGranny, Joanne Quinn-Smith in a discussion on Back Links and SEO on the Monday Morning Marketeer
Publish Date: 10-05-2015 15:44:40
SEO Expert, Richard Massafra returns to discuss: Free tools to help with SEO|
What free tools s are best for tracking rankings?
What tools that are free for automated link building?
What tools are free for discovering why certain sites are ranked number 1?
Learn how to get a downloadable document with all of the answers available exclusively to MondayMorningMarketeer listeners.
Publish Date: 09-02-2015 12:11:01
The Monday Monrning Marketeer Guest is internet SEO, Search engine optimizer, Rich Massafras, who will tell you that SEO is not dead, just going through metamorphosis. And if you have a website you cannot ignore the beautiful butterfly that SEO has become.
Publish Date: 04-27-2015 14:40:01
Constantly developing new topics and shows for a podcast can be a chore, take it from someone who has done 5 to 6 different shows for eight years. | Show topics alone require a great deal of work. And what about that hard earned media interview? You have already worked hard to get it and now what, it's just there?| As far as podcasts, you have already done the research and promotion so why not find ways to repurpose and thereby repromote thereby extending the life of this media bonanza and your organic search results.| Instead of always coming up with new ideas, why not repurpose the old. Repurposing already existing media can add to your exposure and increase your ROI.|
Conent repurposing is just simply taking an existent piece of media and making it fresh by changing the angle or hook with which it is presented or can be as simple as changing the format or hi-lighting a piece of it. This can lower your content marketing costs, expand your audience and your sphere of influence.| Listen in to learn 12 Ways to Repurpose Media Interviews & Podcasts
Publish Date: 03-09-2015 20:37:28
An Affair with Your Customers Twelve Tips forc??Sharing the Love Chapter VI|
Learn the How to's of
Making Customers Feel Improtant
Customer Appreciation Days
Dealing with problems and conflicts quickly and positively.
And a K.I.S.S. List if you want to cheat and if you really are serious about not cheating you can buy the book at:
Quinn-Smith, Joanne (2013-06-18). Folly of the Marketing Plan in Your Head, 101 Compelling Reasons to Write One with K.I.S.S. List (Kindle Locations 1010-1011). Red Engine Press. Kindle Edition.
Listen in to find out how to: Make others feel important.|
Publish Date: 02-18-2015 15:08:47
Businesses and consultants are adding podcasts to blogs and websites daily. You have heard continually that content is king. Podcasting has a targeted audience appeal to your niche if you have great content. Think about this! If you do NOT have a podcast, does your competitor? If he does then you may have lost your edge. If he doesn't you can get a first to market advantage. Listen in to become convinced of the whys and how tos of "getting on the airwaves" smartly and inexpensively.
Publish Date: 01-27-2015 12:40:21
Did you know you can create targeted leads on LinkedIn in twenty minutes a day? Would you like to learn how to move some of LinkedIN's 300 million users onto your personal business email list? How about attracting the 65% of LinkedIn users who are visual learners? Would you like to learn how to instantly find clients on LinkedIn and how to convert prospects online to in person meetings?| Listen in as business consultant, Steve Peck of 8 Pecks Marketing shares some uniquely effective ideas on how to use LinkedIn for business.| We know this show is early in the AM, but then doesn't the early bird get the worm? How about getting the prize instead in a wealth of info about effective business use of LinkedIn?
Publish Date: 12-22-2014 16:43:42
Chapter V " Know Where You Want to Go and When-- 9 Marketing Objectives to Pursue in Your Strategic Plan" | Would you take off in a plane without a flight plan? Would you call a travel agent to book a trip and when she asks where you want to go say, "I don't know, anywhere" Or how about the gal that walks out the door one day and decides to find a husband? No plan, no criteria, no idea of what she is looking for! She's just going to marry the first guy who asks her. (This last one probably happens more often than we can recount here.) Crazy scenarios come to mind on this one.
Quinn-Smith, Joanne. Folly of Marketing Plan in Your Head (Kindle Locations 975-980).
Publish Date: 12-15-2014 16:10:16
Have you noticed the online and offline stir about podcasts? What could be driving this resurgence in popularity? According to expert podcasters and media monitors: podcast quality is better. Economics of podcasting makes sense over traditional radio. The I Phone and other major apps have made listening easier and CARS, yes cars.
Publish Date: 10-13-2014 15:31:55
Chapter IV "Market Data-Recipe for Strategic Marketing Success" | Market Data, Five Things to Determine, Three Reasons to Bother Prepare Market Data Like You Would a Recipe, Recipe for Strategic Marketing| You have got to know the lay of the land in order to prepare a good marketing strategy. Like any good recipe, you need the ingredients and a process for preparation. Your strategic marketing recipe should be based on good data.
Quinn-Smith, Joanne. Folly of Marketing Plan in Your Head (Kindle Locations 813-814).
Quinn-Smith, Joanne. Folly of Marketing Plan in Your Head (Kindle Locations 808-812). Purchase the entire book at: http://bit.ly/MMMFollybook
Publish Date: 08-25-2014 16:11:19
Last year Itunes touted that there are now 250,000 podcasts being punted out to the world: not bad for a medium that was only invented a decade ago. With the newfound popularity of podcasts, TechnoGranny would estimate that by now there are 300 to 400,000. And MondayMorningMarketeer is proud to have been an early adopter, when podcasting was a toddler. TechnoGranny started podcasting in February of 2007. Walk down memory lane as we talk about the h-lights of the first ten years of podcasting as we resurrect Monday Morning Marketeer in an extended series to talk about, you guessed it PODCASTING.
Publish Date: 06-02-2014 15:37:19
How to Reach Your Best Customer Tips on Defining Your Best Customer: Chapter Subtitles: |Finding Out Who They Are? |If You Sell a Product |If You Sell a Service | If You are a B to B Consultant | Why Define Your Best Customer in Your Marketing Plan? | For Consumer Related Businesses | For B to B Services and Consultants | So how do you attract the attention of your ideal customers? | Defining a target market will save you time and money. |How to Define Your Target Market |Create a customer profile |Get Real Small, Distinctive and Specific Гc?? Niche Your Target | If You are a Business to Business Seller | Defining a Target Market Niche | How to Figure Out and Maintain a Profitable Niche |
Publish Date: 05-27-2014 15:54:26
Listen in as Steve Peck of 8Pecks Marketing reminds you of things you need to do if you have an ECommerce Site: Mobile Response |Content |Site Performance |Micro Data |Multi Channel Sales |Store Allows Social Logins | Free, 2 Day Shipping | Live Chat Support |Planned Email Marketing |Planned Promotions. Find out what you need to do to make your Ecommerce site more profitable.
Publish Date: 05-19-2014 15:33:30
"It's in your head. Now you have to get it out on paper, a plan is no good unless it's written!" Joanne Quinn-Smith, aka TechnoGranny | Topics covered in Chapter II: What is the product or service you are Selling? |Who is your market? Who will buy your products or services? |What need does your product or service satisfy for this market? |What is the basic message that you would like to send to this market about your product? |What is the best way of getting in contact with your projected market? (i.e. T.V, Radio, Print, Online) |
Publish Date: 04-09-2014 12:34:18
Reschedules from 4-8-14 because of technical challenges. In the first part we told you Steve's Story. Steve Peck has transformed a 58 million dollar to business to 270 million and taken it international with his marketing experience. In this part of the show, he shares tips on building your list by using landing pages effectively. And the list of course is your roadmap to building your business.
Publish Date: 04-08-2014 12:03:44
Steve Peck has transformed a 58 million dollar to business to 270 million and taken it international with his marketing experience. Now he shares tips on building your list by using landing pages effectively. And the list of course is your roadmap to building your business.
Publish Date: 03-24-2014 15:34:04
Chapter I - How to Start Your Marketing Plan I need a Marketing Plan, who says? So it's January 1 and your Strategic Operating Officer or myriad articles on the internet are bugging you about your Marketing Plan for the Year. If you never thought of doing a marketing plan for the year, shame on you! It's not too late. The snow has not thawed yet or if you are in a warmer climate, perhaps you have not even taken down the Christmas Tree yet! And guaranteed you will still have a few days where you do not feel like going out of the house. Let's hope you are reading this in December, but if someone gave you this book for Christmas or you bought it in the middle of the year, it's still not too late. There is never a time that is too late to start a marketing plan. So let's get started with the basics, where do you start? And how do you make it sticky? Or how do you make sure that it
Listen to Chapter 1 of Folly Marketing Plan in Your Head, 101 Compelling Reasons to Write One in Joanne Quinn-Smith's, the Authors Own Voice. You can purchase the Kindle for Android Version at AMAZON for a limited time for $2.99
Publish Date: 12-03-2013 13:07:51
Matt Tomsho, the Effective Detective joins us today to talk about the 17 Reasons to Sign Up for the 2014 Marketing Jumpstart Telesummit. 17 Superstar Marketing Mavens Who Have Proven Methods to Help You Make 2014 YOUR BEST BUSINESS YEAR EVER! Learn how to get free access to the entire telesummit and its replays. Don't delay listening to this segment as the Kick Off and First Telesummit Speaker Started yesterday December 2 and the replays will only be available online until December 20, 2013. A great way to Jumpstart Your Marketing in 2014 and it's Free if you listen in to find out how.
Publish Date: 11-25-2013 16:35:09
Why Podcast? 1. Easy and powerful way to communicate your ideas and messages....2. Build online communities......3. Increase internet business traffic.....4. Availability of internet radio networks and podcasting sites.....5. Internet Radio and Podcasting Provides Cross-Advertising....6. Print Ads Can Never Become a Life-Long Friend.....7. With Availability of Portable Devices Soon Podcasting and Internet Radio Will Dominate.....8. In Person Times Builds Trust. So Listen In to Find out Why 8 Ways Podcasts Increase Traffic, Trust and Business and Just Makes Good Economic Sense.
Publish Date: 10-28-2013 15:01:08
What do you do to market your E-Book before it even comes out? How do you create buzz for an exciting launch? How do you continue to market your E-book to keep it in the consumers eye? Where do you market your E-Book? Great suggestions that you can implement in this special issue on E-Book Marketing that Sells...... This second part gives you the nuts and bolts of free and low cost sites where you can market your E-book in advance, jump start its launch and continue to keep it in the public eye.
Publish Date: 10-17-2013 14:17:01
What do you do to market your E-Book before it even comes out? How do you create buzz for an exciting launch? How do you continue to market your E-book to keep it in the consumers eye? Where do you market your E-Book? Great suggestions that you can implement in this special issue on E-Book Marketing that Sells.
Publish Date: 09-09-2013 16:00:43
Hear the Introduction of the Monday Morning Marketeers Book in her own words and voice and how to get one of the last free Kindle copies on September 14, 2013.......Hear how Joanne Quinn-Smith, aka TechnoGranny started her marketing background and then pursued it over the years. Listen to an excerpt from Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One.
Publish Date: 08-12-2013 15:33:00
If you are an Indie Music Artist or a Rising Radio Personality, you should listen to these tips on Marketing Tools for Radio and Music Personalities. To quote a Pittsburgh Music and Radio Producer, Kevin Amos,"Radio has not gone away, it has just risen to a new level."........Whether you are aspiring to sell your music, breaking new ground for an internet radio show or just looking for a "fresh re-invent listen in to learn how to use these these Marketing Tools for Music and Radio Personalities.
Publish Date: 12-03-2012 16:00:50
Hank Walshak, Communications Expert joins us again, this time to share with TechnoGranny's ideas on how to use those Press Releases that are often not responded to for PR for yourself and also Web2.0 Branding even if you don't get that fabulous interview. Listen in for Ten Ways that Press Releases can Increase Your Web 2.0 Branding.
Publish Date: 10-16-2012 13:00:41
Wednesday, October 17, 2012 mark your calendar! @Joanne Quinn Smith - the @Techno granny and Monday Morning Marketeer joins the Broadcast Louder webinar series and teaches us how "Using an Internet Radio Show is Essential for Web 2.0 Branding! Yeah! http://broadcastlouder.com/classes/creativity-abundance-2-0/using-an-internet-radio-show-for-web-2-0-branding/cГ‚?Г‚? with Joanne Quinn-Smith and Susan Newman...............
Brief preview today of what you can expect and free resources you can
Publish Date: 09-24-2012 15:09:25
Press releases are not just for getting attention on traditional media. Distributed properly press releases can add to your Web 2.0 Branding............But you should not just put them up on a press release site or on your web site and forget about them. So today you will get 5 Ways to use them to augment your Web 2.0 Branding from Joanne Quinn-Smith the Techno Granny. .............And her guest, Hank Walshak of Walshak Communications will give you 11 Concrete ways to rock out your press releases so that they are a work of art from start to finish.............Hank Walshak, the Communications Expert for Experts (www.hankwalshak.com), is the founder and
CEO of Walshak Communications, Inc. helps business consultants and other experts to: Be read. Be
heard. Be seen. And be known. He enables clients to create and market their content through traditional
and social media to stand out and apart as leaders in their fields. ..........He has authored three books, the most recent being Driven: A How-to Strategy for Unlocking Your
Greatest Potential, a work of creative nonfiction, written with Razi Imam and published by John Wiley & Sons (www.drivennation.com). ........So listen in to get tips on how to rock out you press release and upgrade your Web 2.0 Branding at the same time.
Publish Date: 05-23-2012 14:01:21
Web 2.0 Branding is just a new way of interacting with visitors and fans on the web. Email marketing is another tool in your arsenal to increase your Web 2.0 Presence and interactivity. Dave Yunghuns, Regional Development Director for Constant Contact will discuss three new tools that will help you wage the war on Web 2.0 Dominance. ......................................................... Constant Contact's, Social Campaign will help you to get more fans and bypass some of the intricacies of the new Facebook Timelines on Business FanPages............................................. ConstantContact's Save Local is an alternative to the Giant Deal Broker which is cost effective and gives the business complete control of their coupon.............................................. campaign............................................Social Quick Starter is step by step instructions on how to get started with social media and it's FREE.................................................... ConstantContact has now become the poster child for using email marketing to pump up their Web2.0 Branding and yours. Due to technical difficulties this is a rebroadcast and continuation of the previous episode. Don't check your calendar, it's really not Monday but the only day we could get Dave Yunghuns of Constant Contact for a return performance.
Publish Date: 05-14-2012 15:03:47
Web 2.0 Branding is just a new way of interacting with visitors and fans on the web. Email marketing is another tool in your arsenal to increase your Web 2.0 Presence and interactivity. Dave Yunghuns, Regional Development Director for Constant Contact will discuss three new tools that will help you wage the war on Web 2.0 Dominance. .........................................................
Constant Contact's, Social Campaign will help you to get more fans and bypass some of the intricacies of the new Facebook Timelines on Business FanPages.............................................
ConstantContact's Save Local is an alternative to the Giant Deal Broker which is cost effective and gives the business complete control of their coupon..............................................
campaign............................................Social Quick Starter is step by step instructions on how to get started with social media and it's FREE....................................................
ConstantContact has now become the poster child for using email marketing to pump up their Web2.0 Branding and yours.
Publish Date: 04-02-2012 15:09:30
No big marketing budget? Use Free Sites to Increase Your Web 2.0 Branding. From Merchant Circle to Yellow Book.com and Yelp there are over 400 free sites that you can use to increase your Web2.0 Branding, today we will talk about the most prominent of these Free Sites to Increase Web 2.0 Branding.
Publish Date: 03-05-2012 16:12:01
MondayMorningMarketeer Branding Series would not be complete without speaking about Image Branding. Listeners may think this is a bit off track from what Web 2.0 Branding Series would normally include, however, entrepreneurs and businesses need to collateralize their visual branding also.....................................................
Guest, Susan Newman is a brand identity designer and web specialist. Owner, Susan Newman Design Inc, Founder of Branding You BetterTM , Broadcast LouderTM , Visual BroadcastingTM , and co-Founder of Frogs Are GreenTM ..........................................................From designing a business logo and stationery package to print marketing such as brochures, posters, banners and signage, to social media page design (like Twitter/YouTube backgrounds and Facebook pages) and online marketing, website design, development including e-commerce, (theme creation for Wordpress and Concrete5, seo expertise) to email marketing, your visual image has to be consistent. ..........................................................This is what Image Branding Specialist Susan Newman will discuss--Image Branding to augment Web 2.0 Branding.
Publish Date: 02-13-2012 16:18:18
From securing your social media names to monitoring your employees posts and becoming a superbrand to be reckoned with there are some basic tips to "protecting your Web 2.0 Brand."
Publish Date: 01-30-2012 16:23:05
Web 2.0 Branding is a lot like public theatre or any type of theatre, broadway or summer stock, community or college, really makes no difference. You must pay attention to the critics. In this case it could be your fans, it could be your competitors but it has the capability of being all of the internet. It's everyone out there who might possibly be exposed to your brand. So the second tip on Web 2.0 Branding is that just like the theatre, you must pay attention to your reviews and also your critics.
Publish Date: 01-23-2012 16:33:53
Publish Date: 09-05-2011 15:38:57
No Recession Series: Experts are saying that we are headed for another recession. Many of you are concerned that we are not out of the first one. ..........................................................
I say, what recession? And if there is one, I am part of a growing number that refuses to participate in the academic and media manufactured recession.............................................There are businesses out there that are thriving since the onset of the last recession and mine is one of them. This series of eight is dedicated to giving you information from myself and others who have refused to participate in the last recession and are definitely not participating in any future ones, real or manufactured.
Publish Date: 07-25-2011 15:56:49
Final in the series on marketing plan. Many crazy scenarios come to mind on this one............................................ Would you ever take off in a plane without a flight plan? How about calling the travel agent to book a trip and asking her for a ticket. When she asks where you want to go you say, "I don't know, anywhere." Or how about the gal that walks out the door one day and decides to find a husband, no plan, no criteria, no idea of what she is looking for, she's just going to marry the first guy who asks her. (Actuallly this last one probably happens more often than we can recount here.)..................................... So why bother to have a marketing plan without solid predefined objectives?
Publish Date: 05-09-2011 15:59:11
You have got to know the lay of the land in order to prepare a good marketing strategy. This strategy should be based on good data. Good data collection should be used to start your strategic marketing planning process with data about your industry and specific market, and about your customers. Find out also why you need it.
Publish Date: 05-02-2011 15:36:00
Gone are the days when your marketing is just in the newspaper, on terrestrial radio and network TV, you have got to get social and you have got to get Digital and if you do not, your competitors will leave you in the dust. Today some simple ways to add Social and digital media to your marketing plan.
Publish Date: 04-25-2011 15:27:44
You've got a whole quarter of your marketing year in now and just like football and basketball, now the press is on. So what should you include in your marketing plan to make the rest of the year go smoother and be more profitable. So it's time to nuckle down, what should be in your marketing plan with regard to results on experimentation, ROI, possibly changes in tactics.
Publish Date: 03-07-2011 16:45:03
Do you know who your perfect client is? If you don't, then how do you know who to target in the messaging of your strategic marketing plan. The philosophy of just throwing it out there is like feeding the birds. You are going to find a lot of squirrels and chipmunks eating up your food. Finding out who it is that your product or service will best benefit and who will pay for it, is the best way to decide how to refine your message to suit your target audience. That should be a key criteria in developing your marketing plan. Got ideas for next weeks show and how we can proceed with our marketing plans or questions you would like answered? E mail: firstname.lastname@example.org
Publish Date: 02-14-2011 16:21:36
Six Tips for Showing Your Love for Your Customers and Including that in Your Marketing Plan, Six Tips for Creating a Love Relationship with Your Customers and including that in your marketing.
Publish Date: 02-07-2011 16:03:52
"My marketing plan is in my head, " you say. Sure and so are the last two weeks, to do list! How many of those important, "to-dos" never happened and what were the consequences. If there weren't any consequences, then you were just plain lucky or your "to-dos" just weren't that important.
There's a little more at stake with that marketing plan in your head. The number one thing that you need "to-do" in your business is to market it. No matter how sharp you think you are, please don't leave this important task to your very fallible brain.
Today on Monday Morning Marketeer, hear some tips to help you get started.
Publish Date: 01-24-2011 16:07:24
You never thought of doing a marketing plan for the year, shame on you! It's not too late. The snow has not thawed yet and guaranteed you will still have a few days where you do not feel like going out of the house, so let's get started with the basics, where do you start? And how do you make it sticky? Or how do you make sure that it is something you can and will follow.
Publish Date: 12-13-2010 15:57:14
Everyone who knows the TechnoGranny knows that I am prolific on the web and that I step out in live networking also. You must also know that just by sheer number of information, blogs, shows, social media that I do, I have promoted myself. What I want to talk to YOU about today is being an all time great self promoter. How cool is this? A publicist you don't have to pay, a media person you don't have to court and a Fan you don't have to flatter and cajole? Who is this person, why it's you of course! Studies have shown that any person's favorite topic is themselves but what are you saying about yourself?
Publish Date: 12-06-2010 16:02:54
Fifth in a series on Power Tips for Working Trade Shows, what to do before, during and after the trade show to maximize your performance, benefits and profit.
Next week: What to Do with the Names You Gather at the Trade Show
Publish Date: 11-22-2010 16:02:54
What Should You Give Away at a Trade Show, something kitchey that prospects will remember you by, something useful that they will use every day, or something that you can up sell later? Call in and find out the pros and cons of all three and some great ideas on what to give away.
Call in with your own at 11:15 or ask questions, would love to hear from you.
Publish Date: 11-15-2010 16:24:14
On my refrigerator is a hand made sign in a magnetic placard that says," Enthusiasm" This is not a once a day or once a week proposition. A millionaire network marketer, Dexter Yeager, said, "nothing happens until someone gets excited." Enthusiasm, excitement, these are things your exhibit personnel at trade shows must exude. But it's not something you can cultivate of a day or several hours during the trade show, it's a day to day, week, by week, hour by hour propositon.
Publish Date: 11-08-2010 16:00:03
2nd Part in an 8 Part Series on Trade Shows and how to maximize the benefits of working the show. Why spend your money without an expectation of results?
1. What are your goals in attending and exhibiting?........................................
2. Rehearse with your representatives ahead of time...................................
3. Prizes for Your Exhibitors..................
4. Connect Your Leads to Perforamance......................................
5. Follow Up and Follow Through..................................................Next week Third topic in the series, Cultivate an Internal Attitude of Enthusiasm
Publish Date: 11-01-2010 15:00:42
The Bare minimum five things that you need when spending your already strapped budget to attend a trade show. Don't leave home without them or you might as well throw the money you spent on the show out the window of an expressway going seventy miles an hour.
Publish Date: 10-18-2010 15:00:04
You have heard a lot about "going social." You have seen traditional media take to the internet in droves to save journalism and paid TV and news. But does just being a reader or listener or viewer of a traditional media outlet make you part of a community?
Listen in and cast your vote!
Publish Date: 10-04-2010 14:19:26
Old Media is all about sensationalism, new media is all about information, some good, some bad, some controversial--you choose the genre. Being controversial is always a good way to draw a crowd but it is not necessary with new media to abide by the local news addage of "if it bleeds, it leads." Yes there is a market for sensationalism and tragedy but that's not the only option. New Media is about options.
Part of an 8 part series on New Media vs. Old Media.
Publish Date: 09-27-2010 13:04:03
From Coca Cola to Causes, From Red Bull to Reactions, From Starbucks to Sales, From I Tunes to Industry, this is catching on! Facebook Fan Pages, LinkedIn Advertisement, Merchant Circle, Online Networking, Google AdWords --Businesses are turning to online advertisement to promote their products. Hear why there are advantages for small businesses in following the giants in industry.
Publish Date: 09-13-2010 13:05:20
After a brief hiatus, Joanne Quinn-Smith, host of Monday Morning Marketeer is back. My book is in editing format and Monday Morning Marketeer is celebrating its 100th show with a new format, interviewing other authors and marketing experts. ....................... Janet W. Christy, Author of "101 Winning Actions for Small Businesses" will be joining us today to talk about the release of her new book and many tips for marketing your business. This is a new longer format and hope you will call in or chat in with questions and comments..................................Janet will be giving us Actions not Tips and any smart business owner knows that Massive, Strategic Action can cure just about anything that ails your business................................Please e-mail your comments and ideas after the show also at: email@example.com
Publish Date: 07-19-2010 13:02:59
Returning from getting my book together and back to my eight part series on New vs. Traditional Media. We will talk about measuring results, Mutliplying your impact, Serving clients, Integration of Old and New Media and Engaging Your Clients in the Conversation.
Publish Date: 03-22-2010 14:03:28
Could the "News You Can Use" come from you, minus the trademarked by-line? Remember that bloggers were getting news out about the Haiti Earthquake before mass media was. Faster, no press time, no record time--see how this can help your business.
Let's talk about who gets what in market share, don't you think if you get even 1/2 a per cent of what mass media does, that you might be doing pretty well? How would that translate in credibility and perhaps customers if you follow up well.
TRying out a new time today as suggested by those who like to listen live. Will update later on time for this show, but you can always listen to the archived show by listening to the link in your e-mail or logging on to your computer at talkshoe.com and searching Monday Morning Marketeer or TechnoGranny.
Publish Date: 03-01-2010 14:02:17
A less academic and more practical side by side comparison of New and Traditional Media, of Internet and Print Publications, of Internet and Terrestrial Broadasts. Doing it this time, the TechnoGranny Way. EPISODE97 -
Publish Date: 02-08-2010 14:01:06
Second in a series. What has social media changed on the general media landscape. What does social media provide that traditional does not and vice versa. EPISODE96 -
Publish Date: 02-01-2010 14:31:30
Series on New Media vs. Print Media, Today the Pros and Cons of Being a New Media Pioneer.............From a True New Media Maven, the TechnoGranny talks about the guts and the "glory" of new media.
Publish Date: 01-25-2010 17:21:30
Final in series on Customer Service. Your two best tools a smile and listening. Some real life examples.
Publish Date: 12-14-2009 14:10:48
How about some legendary customer service. In all of the legendary stories about Santa Claus, I am sure you will agree that he aims to please. So should you. Starting with yesterday, twelve tips for the twelve days of Christmas to spoil your customers with Santa Claus type Customer Service
Publish Date: 11-30-2009 13:59:18
EPISODE92 -Listen in as we dissect the old BBC Comedy, "Are You Being Served" and apply the lessons to your "Enthusiastic Customer Service."
Publish Date: 11-23-2009 14:13:52
Your Customer Buys the Product, Not You Who do you design that wonderful product for. Customer service requires that you design the product with your customer in mind. Ten ways to build benefits to your client into your product. Customer service in advance. EPISODE91 -
Publish Date: 11-16-2009 13:57:58
Calvin Coolidge said, Not listening to your clients and prospects is not only foolhardy it is bad customer service. Hear tips on the benefits of listening, some tips on listening and some resources. EPISODE90 -
Publish Date: 11-02-2009 14:19:13
When does customer service start? The minute you make the sale and there is a fine line between great customer service and not so great. Hear a comparisons of real life case studies. Which category do you fall into?
Publish Date: 10-26-2009 13:20:48
Five Tips to Inexpensively Increase Your Marketing in Tough Times
Experts are saying that most recessions only last 18 months which means that this crazyc??sluggish economy should be ending soon. So then what! So now what! What have you done to continue markeing your business in Tough Times. Research studies have proven that those businesses which continue to market through a recession will grow 50% and those who do not will either not grow at all or not be there when economic situation improves.
So you are saying to me, but I can barely pay administrative costs and its tough to make payroll even for my administrative assistant. I have had to make cutbacks and tighten up, theres nothing left for marketing. Well, have you ever hear that when the going gets tough, the tough get going????
Can I throw some other trite sayings at you?
c?Г‚c Think outside the box.
c?Г‚c Find a quicker, more effective way to market.
c?Г‚c Get out of your living room, theres no business there.
c?Г‚c Action cures just about everything. EPISODE88 -
Publish Date: 09-28-2009 13:04:19
The Power Behind iSnare: How Article Marketing Can Take You to the Top
If you arenГc??t submitting your content to article sites, then you are missing the boat when it comes to article marketing. Article marketing goes beyond just link building Гc?? it puts your companyГc??s name out there to a mass audience while increasing both traffic and rankings.
How can this be done? Check out the power behind iSnare ( http://www.isnare.com/ ) and how you gain MORE exposure by submitting to multiple article directories at ONCE! Zeke Camusio
Publish Date: 09-21-2009 12:58:41
Let's see! There are applilcations for Maffia Wars and Vampire Wars and sending requests out for more points. You can try to get 100 roses sent to you and send mud pies and drinks and publish Your IQ results. You can tag your friend's on Facebooks photos so that you can really make them angry when the computer does not generate a tag that makes them feel happy about you. So why not your blog? FAcebook has emerged into not just a social medium on line but a business medium on line, if your competitor is doing it, shouldn't you? Listen as I tell you why and give a brief description of how to put your blog on Facebook. EPISODE86 -
Publish Date: 09-14-2009 12:59:01
To tweet or not to tweet, some say it's banal and narcissistic, but how else do you get traffic to your blog? And also shouldn't you really integrate all of your social networking. If you can tweet a quote by Les Brown, Abraham Lincoln, or Eleanor Roosevelt, why can't you tweet your blog. For heavens sake, your information is probably current and you are alive, 9 AM to 9:15 AM EDT and at 9:15 AM, you can call in and weigh in on the subject and tell me what you think? EPISODE85 -
Publish Date: 08-24-2009 12:57:53
Using any type of social media for building a brand depends on a lot of elements: establishing credibillilty on the web and in person, establishing yourself as an authority and matching your social media persona to your web content to enable brand development. If you are using blogging as a part of your web marketing strategy then all of these elements can come together into an online brand that will persist off line also. Fifteen minutes of ideas to get your creative juices flowing to use your business blog to build your brand. EPISODE84 -
Publish Date: 08-10-2009 13:03:05
Tips for Successful Blogging from the 2009 Small Business Journalist of the Year and dedicated blogger who maintains four blogs.
Publish Date: 08-03-2009 13:06:13
Every wonder why you should have a blog or how you would ever get one started, 15 minutes of tips at 9 AM and questions at 9:15 AM
Publish Date: 07-27-2009 13:00:38
Does Twitter sometimes make you crazy, tips to help with the twitter "Crazies" both time saving and sanity saving. EPISODE81 -
Publish Date: 07-13-2009 12:58:38
EPISODE80 -How large businesses and small are tweeting their way to greater visibility and prospects.
Publish Date: 07-06-2009 13:02:21
EPISODE79 -If major companies like Starbucks or Home Depot are using this free service, shouldn't you be?
Publish Date: 06-29-2009 13:04:01
EPISODE78 -TWitter Demographics to help you understand why and how you should use it.
Publish Date: 06-15-2009 13:04:02
EPISODE77 -Twitter is being used for just about everything from news updates to product updates, large companies have widely embraced it, what about you as a smaller company? Listen in for some ideas on how to use twitter.
Publish Date: 06-08-2009 13:06:54
EPISODE76 -Isn't it your goal to make it easy especially in a tough economy for your customers to buy from you? So why do you set up such an obstacle and others?
Publish Date: 06-01-2009 12:59:50
EPISODE75 -Second in a series on Using Twitter to Market Your Business, No Cost tools that you can use to Trend Up Your Twitter.
Publish Date: 05-11-2009 13:04:05
EPISODE74 -Did you know there is a Twitter Direrctory, How much are you paying for your yellow page ad?
Publish Date: 05-04-2009 13:04:26
What are you thinking about? What goals are on your mind? Are you diversifying? Listen in and let's talk if you like.
Publish Date: 04-27-2009 13:04:34
Discussion of article by Sean Mize, Internet Marketing Coach
Publish Date: 04-20-2009 13:10:22
Ten Ways to Keep Your Visitors from Jumping from your landing page to somewhere else and how to get them to opt in to your e-mail list!
Publish Date: 04-06-2009 13:20:09
No cost sites that will help your business marketing and growth. Alexa, Blogger, Submit to Google, Be a Tweeter, Technorati, Cool Text and Media Fire
Publish Date: 03-30-2009 13:11:37
You may not want to do it but in a down economy, a business owner needs to know that every dollar spent generates a positive impact on business and that includes what you pay your sales force.
Publish Date: 03-23-2009 13:20:58
Some tips to get your creative juices flowing to take action instead of just sitting and waiting for the economy to get better.
Publish Date: 03-16-2009 13:03:28
First impresssions, first two words, first two seconds decide if your e-mail gets read or deleted. 20 tips to help your subject lines.
Publish Date: 01-05-2009 13:55:07
Besides Craig's List, What are other cost free ways to advertise your business?
Publish Date: 12-29-2008 14:09:23
Ways to use twitter to market your business and keep up with Tweets about you and how to get started.
Publish Date: 12-22-2008 14:18:26
Fine tune your branding savvy for using Web 2.0
Publish Date: 12-15-2008 14:12:54
Need credibility, want to build a brand, establish yourself as an expert, build a platform for your next or first book--talkcasting and podcasting is your answer.
Publish Date: 12-08-2008 14:19:23
Wondering what all those invitations are about: "I would like to add you as a linked in connection." Find out how to use Linked In: to promote your business.
Publish Date: 12-01-2008 13:33:34
When you join a social networking site, what should you put into your profile and what should you leave out? Remember, this is part of your on line business card.
Publish Date: 11-24-2008 14:30:41
If Facebook is just for kids, then why are so many businesses using it to set up their profiles and promote their businesses?
Publish Date: 11-17-2008 13:23:28
IN tough economic times, social media can be a lifesaver to keep your business in the public eye.
Publish Date: 11-10-2008 14:14:54
First in a series on Web 2.0 Tools, How to Use Blogging as a Markeing Tool, an inexpensive way to reach your niche clients.
Publish Date: 11-03-2008 14:10:17
From my NAWBO Smart Brief reading service, some great tips for surviving the economic downturn.
Publish Date: 10-27-2008 13:10:12
This is not the time to hide your head in the sand, it's the time to step up your marketing. So where do you find the money for inflated costs of advertising? Listen in for five inexpensive tips to step up your marketing without growing broke.
Publish Date: 10-20-2008 13:36:11
Is your inundated inbox one more stressor in your life, some tips for getting rid of the stress so that you have more time to market your business!
Publish Date: 10-06-2008 13:03:09
Plagiarism is illegal but imitation is the best form of flattery and just makes good sense, but do it with a niche twist, find the way that it works for you.
Publish Date: 09-29-2008 13:55:20
Recently addressed in a women's forum some of the issues that business owners have in their business especially in tough times, sharing them with you.
Publish Date: 08-11-2008 13:06:24
What good is all the marketing in the world if you do not collect from your accounts?
Publish Date: 08-04-2008 12:05:06
All the wonderful e-mails and fancy sales letters won't help you without a list, and if you've got one it can grow stale so you must keep updating every six months.
Publish Date: 07-14-2008 13:03:27
Tips to make it worthwhile for customers and prospects to go to your blog.
Publish Date: 07-07-2008 13:05:40
Publish Date: 06-30-2008 13:08:41
Stop splogging and stop spamming, build relationships instead if you want Web 2.0 Marketing to Work
Publish Date: 06-09-2008 13:04:15
You've got a great website, but how many people have seen it, just exactly how do you get them to your site? 15 minutes of quick suggestions and questions later.
Publish Date: 06-02-2008 13:10:44
Are you trying to sell Barbie Dolls to Boys and Tonka Trucks to Girls? Listen in to find out how the other half may be receiving your message.
Publish Date: 05-26-2008 13:00:07
Putting together a pr plan, tips on developing media relationships.
Publish Date: 05-19-2008 13:10:26
Going cheap, makes you look--well, cheap! If your nephew Billy does your marketing materials, it will probably look like it.
Publish Date: 05-12-2008 15:14:26
Will you get the second date or the second click or the sale?
Publish Date: 05-05-2008 13:02:10
It costs about ten times more to get a new customer as it does to court and butter up an old one. Today some quick tips to get you started greasing the wheel that currently moves your business--your current customers and clients.
Publish Date: 04-28-2008 13:05:55
From Becky Gomes of Up a Notch Marketing, 5 business myths that you will want to explore.
Publish Date: 04-21-2008 13:02:55
I increased my business by 150% with barter and increased my brand identification also, so have many others, hear some tips on getting yourself started.
Publish Date: 04-14-2008 13:04:51
What is the reason that you have a blog? To drive traffice to your website, but what are some of the other selling tools on your blog that you have not thought about?
Publish Date: 04-07-2008 13:04:03
With all of the e-mail and junk mail and direct mail pieces that get tossed in the trash everyday, you should be sending out personal, hand written notes, they get attention. Two other great tips for under $100.00.
Publish Date: 03-31-2008 12:59:18
Tips from blog from Suzanne Lieurance, writer of children's books and free lance writer.
Publish Date: 03-24-2008 13:07:41
How to add links to your website to help create traffic and a better ranking.
Publish Date: 03-17-2008 13:15:59
When you speak do people automatically listen or do your comments get lost in the shuffle as you wait for an opening. Do you have challenges with your phone messages being returned? Listen in and get some ideas that will change all of that.
Publish Date: 03-10-2008 13:05:57
Do you have a Publicity Plan? Is it working? Haven't bothered to do that? Why not? Listen in and perahps you will get inspired.
Publish Date: 03-03-2008 14:04:08
Get Google to Notice You!
Publish Date: 02-25-2008 13:54:26
Publish Date: 02-18-2008 14:00:31
Tips for book marketing garnered from authors and publishers.
Publish Date: 02-11-2008 14:03:11
Google! Yahoo! Ning! What about all these crazy names and how should you respond in naming your business.
Publish Date: 01-28-2008 14:05:26
If you don't positioin yourself and your business in the mind of the public, then they will do it for you. Are your sure you want your positioning in the hands of strangers or those who don't know you or your business as well as you know yourself?
Publish Date: 01-21-2008 14:03:56
A beautiful website is a super fantastic idea, but how do you get clients to visit and become "sticky" enough for them to come back?
Publish Date: 01-14-2008 13:59:01
Are there some clients that you wish you didn't have? Do they sap your energy and are not as profitable as some others? Learn how to avoid, low profit, energy sapping clients or graciously release yourself from them.
Publish Date: 01-07-2008 14:00:40
If you don't have a list of contacts for your multi level business, then you have no business because the bottom line is there is gold in your list, contact and follow up gold.
Publish Date: 12-31-2007 13:59:14
So now you have a website and five minues from now you think of something you forgot--now what?
Content management Software Package Links
Publish Date: 12-24-2007 13:59:48
12 Steps to selling outline. Don't miss a step, you may fall down the sellilng stairs and end up at the bottom all over again.
Publish Date: 12-17-2007 14:04:08
Auto responders can enhance your image. Today we will look at two, one paid and one free.
Publish Date: 12-10-2007 13:59:54
How an 800 account can help your business and GET ONE FREE!
Publish Date: 12-03-2007 14:00:49
How to use Pay Pal for your business in the midst of so much concern over identity theft and internet fraud. A safe alternative to credit cards.
Publish Date: 11-26-2007 13:59:32
Would you like to do telephone consulsting but not sur eof how to get paid? Discussion of Bill My Client.com
Publish Date: 11-19-2007 14:02:47
Five Cost Free Marketing Ideas from Susan Voyles of Logos Communications.
Monday Morning Marketeer ads five of her own.
Publish Date: 11-12-2007 14:00:16
SEVEN THINGS NOT TO PUT IN THE SUBJECT MATTER OF YOUR E-MAIL!
Publish Date: 11-05-2007 14:01:11
How well can you describe your product or service and what you do, have you given this as much thought as this week's shopping list?
Publish Date: 10-29-2007 12:59:50
What's your story, telling it can help your branding but it's got to connect with your customers.
Publish Date: 10-22-2007 13:03:40
Last week we talked about knowing yourself, your business and your strenghts and using that to brand yourself, more on branind from your strengths.
Publish Date: 10-15-2007 13:00:56
Find your strenghts, your uniquesness, what you are good at, and begin to brand yourself.
Publish Date: 10-08-2007 13:05:25
Do you have a personal brand. If someone asked you what type of plant you would be? What would you answer? Would it be a different answer than if you asked them, what type of plant you would be? If you were a brand, which one would you be? I'd be a BMW by Day and a Lamborghini by night, not sure, however what my friends would think? What about yours?
Publish Date: 10-01-2007 13:51:46
First in a series leading up to topic of Personal branding.
Publish Date: 09-24-2007 14:01:43
Format and ideas on what to pitch to promote your business and how to write that great press release that will grab attention.
Publish Date: 09-17-2007 12:57:18
Good marketeers get their information everywhere, this from Al Lautenslager Lautenslager best-selling "Guerrilla Marketing in 30 Days."
Publish Date: 08-27-2007 13:19:55
Additional ways to make your business cards work for you.
Publish Date: 08-20-2007 12:59:56
Common Mistakes made on business cards such as using stick figure clip art for your logo.
NO SHOW ON AUGUTS 13, DUE TO SYSTEM MAINTENANCE.
Publish Date: 08-06-2007 13:00:33
Business cards with impact, inexpensive deals, how much do you put on a business card?