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Publish date:08-25-2014 22:43:00
Filed in: Articles, Technology
Techno Granny Talks

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Techno Granny Show blog is an additional way for Techno Granny Talk Cast fans to keep up with Techno Granny. She is a 61 year old single grandmother who also hosts four Talk Casts on the Talk Shoe network. The Techno Granny show is designed to bring baby boomers and others up to snuff with 21st Century technology. TechnoGranny Talks is more than that, it is technology finds and opinions of a tech savvy grandmother who is a power user of technology.


TechnoGrannyShow, Conversation on Future of Blogging, Will People Be Reading in 5 Years

To see this entire conversation use the grey side bar strip to scroll back to the beginning. We welcome comments through ReplyAll and if they are pertinent and thoughtful they will be displayed through the blogcast system. Comments posted in the comment section on this blog will not appear in this conversation stream. Conversation Guests so far:Susan Newman of Susan Newman Design and host of Suzy Brandtastic Podcast on TalkShoe Joanne Quinn-Smith, National Small Business Administration Journalist of the Year and host of the TechnoGrannyShow Zach Abramowitz CEO and co-founder of ReplyAll


Archived Episodes
Publish Date: 11-15-2014 15:04:00

Hosted by: technogranny
Title: TechnoGrannyShow, Mechanics of English Language, Five Major Breakdowns

Time: 11/15/2014 11:00 AM EST
Episode Notes: Upcoming panelist at 7th Annual NAWBO Day in Pittsburgh and prolific author and ghost writer, Jay Speyerer, would probably not like to be called a mechanic or a technician but he knows his way around the English language and the silly mistakes that many make in their writing.| Jay Speyerer has been a speaker, a writer, and an educator for more than 30 years, successfully helping people achieve their goals in memoir writing, book publishing, email issues, cross-cultural communication, and presentation skills.| Owner of Legacy Road Communications, Jay ghost-writes peopleГc??s biographies because he believes we are defined by our stories.| Also check Jay out on November 21 at 7th Annual NAWBO Day in Pittsburgh on our Wealthy and Wise Author Panel to Teach You How a Book Can Turn You into THE EXPERT in your field. Hint: He'll be the only guy on the panel. So you will recognize him.

Jay Speyerer has been a speaker, a writer, and an educator for more than 30 years, successfully helping people achieve their goals in memoir writing, book publishing, email issues, cross-cultural communication, and presentation skills.

Owner of Legacy Road Communications, Jay ghost-writes people's biographies because he believes we are defined by our stories. Abducted as an infant and raised by a pride of feral house cats, his story telling skills were solidly established at an early age. Now he helps others tell their stories. What happened to you -- good and bad -- and how did you deal with it? Those are stories. Collect enough of them and you have a memoir.

Jay was on the faculty of the Art Institute of Pittsburgh, teaching photography, communication, non-linear scriptwriting, and full-contact taxidermy. Having been a professional photographer, he is a very visual writer. Sadly, he also is a very verbal photographer.
Jay is the past-president of the National Speakers Association/Pittsburgh chapter, and he is the author of three books, The Stories of Our Days, Cat Got Your Thumb?, and Cat Got Your Treadmill? (newly released in an expanded edition). Jay is proud and honored that his colleague, Jill Cueni-Cohen, used The Stories of Our Days as the text for her award-winning memoir-writing class in Switzerland.
Recently, he misplaced his keys.

But he has not misplaced his command and knowledge of the technology of the English language.
So listen in this morning and call in and ask him questions also.

Link to Listen Live or Archived Later:


Call in:
  1. Dial: (724) 444-7444
  2. Enter: 30986 # (Call ID)
  3. Enter: 1 # or your PIN


Publish Date: 09-19-2014 11:16:00

In my quest to find just the right coffee logo,  I have emailed to friends and followers and the suggestion was that I do a rating survey.

So I have added a survey here which it would be great if you fill out.  It's completely anonymous but would help me greatly.

These are the Questions:







Techno Granny Will Tally the Votes on September 30 and Post the Favorite Logo Here on the Right Side of the Blog, So Please Come Back and Visit.

Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding, 2009 National SBA Small Business Journalist of the Year, Author "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One." Available at:

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith, Techno Granny Show„c 2014  All rights reserved.
Dreamweaver Marketing Associates  |  (412) 444-5197
Listen at: OR on its unique radio channel at:
Additional blog posts at:


Publish Date: 09-18-2014 05:12:00

So I get comments all the time that say, "Love your blog, if you had a donate button I would support you." For years now people have been telling me that I should put up a "Buy Me a Cup of Coffee Button"  Of course I have resisted.  You can tell because there is currently not one on my blog.

So I finally succumbed and went on Fiverr and got someone to design one for  me, problem is that they sent me two and I am not sure which one to use or if I should get a do over, so I thought I would ask the audience.

So Here goes:

Graphic #1

I thought this was cute and kind of feminine and matches the color of the computer on my logo, sort of, what do you think?

Graphic # 2

When I first opened up this one, it kind of scared me a little and I thought it was kind of Third Reich looking.  One of my mastermind group members said, it was really "in your face."  Another said it was "demanding."  Still another thought, "Hey it's about time you stop doing this for free, go ahead and be 'demanding."  

So what do you think?  Please leave your comments below,  I would be very appreciative.

Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding, 2009 National SBA Small Business Journalist of the Year, Author "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One." Available at:

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith, Techno Granny Show„c 2014  All rights reserved.
Dreamweaver Marketing Associates  |  (412) 444-5197
Listen at: OR on its unique radio channel at:
Additional blog posts at:


Publish Date: 08-26-2014 04:59:00

Five Technologies Formerly Science Fiction
21st Century technology blurs the lines between fact and fantasy.  Techno Granny knows we are living on the cusp of technological breakthroughs which have the potential to changes lives and the world as we know it.  Techno Granny delves into the research of what was once science fiction and shares with us 5 ways some of the world's most innovative minds are developing and marketing cutting edge high-tech devices for everyday use.
Time: 09/09/2013 10:00 AM EDT
Do you ever hear about a new technology and say to yourself, ˜I saw Bones do that on the old Star Trek series'? Or do you watch a medical procedure on a documentary and quickly realizing it looks like something from Star Trek?  These five technologies will prove to you that yesterday's science fiction is today's technology. Techno Granny reports on: smart phones that do kidney tests.....sprayable with Google eco-friendly building material and digital autopsies....
Paying attention to science fiction because the future of science is today and it's rooted in the science fiction of yesterday .

In the world of health care, technology is vital.  Researchers from around the world receive millions of dollars to explore various ways technology can be advanced to save lives, heal and improve the health of individuals.  In the August 30, 2013 issue of reporter Antonio Pasolini uncovers the latest smart phone adaptations that allow diabetics and other individuals plagued with kidney disease to self-monitor levels of the blood protein albumin in their urine. 

UCLA' portable testing kit for kidney problems

The article , Portable device works with smartphone to perform kidney tests, outlines the advantages of using this new technology developed by researchers at the University of California. The benefits are promising on a number of levels; the tool weighs just 5.3 ounces, is compatible with Android and Apple phones, proclaims accuracy to within less than 10 micrograms per milliliter, testing can be completed within 5 minutes and this is expected to be a cost efficient and time saving tool for patients and physicians. 

Read the complete article here.

Feeling sluggish halfway through your day?  Do you often make midafternoon visits to Starbucks or Dunkin' Donuts for a quick and often pricey, coffee pick-me-up?  Look no further for a solution to the daily doldrums, gizmag.comauthor Dave Parrack describes the advantages of a caffeine body spray in his article ˜Sprayable Energy provides caffeine hit through the skin.

Its makers claim that Sprayable Energy will provide a gradual hit of caffeine through the skin
The makers of Sprayable Energy advertise the product as , the world's first caffeine based topical energy spray, and claim it delivers a colorless and odorless jolt anytime you want, without the hassle of having to make a pot of coffee or leave your desk to buy a cup at the cafГ© across the street from the office. 

The idea behind Sprayable Energy is to reduce caloric intake, maintain fresh breath and still get your caffeine fix- by spraying a few squirts onto your skin up to 4 times a day. 

Technology in the classroom is advancing at a rate quicker than many can keep up with.  Furthermore, the use of various devices to promote and advance health care is evolving at an even faster pace.  Mingle the 2 and you will receive a first rate educational experience, second only to being there in person.  Dario Borghino's article for gizmag.comUS surgeon streams operation via Google Glass, is both fascinating and enlightening.  

Performing surgery while wearing Google Glass could offer advantages for doctors and patients(Photo: Ohio State University)
This experience of blending education, health care and technology occurred in 2013 when Dr. Ismail got his hands on a set of Google Glass.

He teamed up with colleague Dr. Kaeding, who performed a routine knee ligament surgery wearing the Glasses.  The surgery was streamed live to a group of medical students at Ohio State and at the same time, to colleagues who were able to consult with him in real time.

Wearable computing devices have been a hot topic of conversation within the medical community for years.  The value of physicians and surgeons accessing vital patient information is being realized by more than the health care professionals themselves. Accessing high- tech instruments allows for more than just a heightened educational opportunity for medical students.  Utilizing tools, such as Google Glass would permit medical personnel to extend time sensitive information any place in the world, grant surgeons near instant access to patient records in real time and connect specialists and colleagues any time via the internet.
Although many in the medical field are already thinking outside the box, imagining the possibilities Google Glass could provide, more testing is required before this instrument is used on a regular basis.

Upcycling is trendy and obviously for good reasons.  The saying waste not, want not comes to mind, especially when considering the cost of a new car, clothes and furniture. If you believe in the ideology of recycling but are tired of the shabby chic look an alternative may be on the market in the near future; Zeoform. 

Zeoform promises a recyclable, low carbon-footprint building material that's as strong as ebony
Antonio Pasolini's article ,Zeoform: The eco-friendly building material of the future ? Published in the August 29, 2013 edition of, Pasolini explains how the Australian company Zeo has created a glue-free process that creates building material from nothing but cellulose and water.  Not only does the patented material possess strength comparable to hardwood but it can be molded into any shape.
What are the benefits to Zeoform?  Cellulose is a raw material, a natural compound, that has been found in certain algae, the secretions of bacteria and extracted from paper, fabrics and plants.  The formula Zeo has invented works by mimmicing a natural glue-free process called hydroxyl bonding; when cellulose fibers cling to each other in water generating a product that is envirnomentally friendly, non-toxic, water effectient  and recyclable.  The products produced by Zeoform would be water and fire resistent and, ˜as strong as ebony'.

Plans are underway to provide a digital alternative to traditional autopsy 

The final article for review is Digital autopsy: Replacing scalpels with scanners, by Colin Dunjohn.  Here is another fascinating example of how the mediacl community is embracing technology and offering to expand their findings for educational purposes, thus creating a technology chain that many different groups can reap benefits from. In his article for, Dunjohn explores the innovation of Mathavan (Matt) Chandran.  Chandran is able to take raw data from Multi Slice Computerized Tomography (MSCT) the standard technology used today, and  process it through a high-tech computer system, which allows the human body to be viwed in HD (high definition). 
As CEO of iGene, Chandran credits the drive toward developing this software from the desire to alleviate famly trauma and honor various religious doctrine. In addition, there are plenty of other purposes for advancemening digital technology in medecine, such as security of patient records, easy accessibilty to data by law enforcement, doctors and other hospital staff, in addition to the educational component that accompanies virtual diagnostics.
This newly developing digital autopsy is not a replacement for the current system used, but an enhancement to traditional autopsies. Pramod Bagali, chief operationas officer at InfoValley, the parent company to iGene, expalins the new scanner could potentially manage 70% of routine autopsies and complement other established means of examinations at a fraction of the cost.  

Between investments and funding iGene has received nearly 100 million dollars to pursue the use of digital autopsies and with interest stemming from all across the globe the growth potential for the industry appears promising.


Techno Granny Show Hosted By:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding, 2009 National SBA Small Business Journalist of the Year, Author "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One." Available at:

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith, Techno Granny Show„c 2014  All rights reserved.
Dreamweaver Marketing Associates  |  (412) 444-5197
Listen at: OR on its unique radio channel at:
Additional blog posts at:


Publish Date: 08-07-2014 15:37:00

Exclusive New Way to Create Interesting, Dynamic 

Content for Your Website or Blog

Listen to Show Here

Title: Techno Granny, Exclusive New Way to Have Conversations, NOT by Email

Episode Notes: This may just be creative self destruction for #podcasting and email but TechnoGranny prefers to think of it as an amazing extension to give us great alternatives.| 

ReplyAll is a the easiest way to create conversations between your writers or interviews with interesting guests that will develop live on your site. But instead of, time consuming audio/video, ReplyAll allows you to make great conversations in PRINT. It's easier on the content creators because it doesn't require schedule coordination or production value. It's easier on the reader because it doesn't require downloads, ear phones or clicking on a video at the workplace.| And it can be used for email streams that include many people.|

And because the conversations develop live on your site, ReplyAll content gets higher time on page and return visitors coming back to the conversation to see what they've missed. Over 100 sites including the Houston Chronicle, and SB Nation have already begun using ReplyAll.| This could work for your organization, your blog, content creation. Nearly endless opportunities!|

Guest today: Zach Abramowitz is CEO and co-founder of ReplyAll, a platform that makes it easy to create great conversations between your writers or with interesting guests. Prior to ReplyAll, Zach was a corporate lawyer, a graduate from NYU Law School, radio show producer and a standup comedian. In addition to ReplyAll, Zach currently writes for and runs his own LSAT tutoring business. | Find out today if ReplyAll is a great alternative to creating blog content or group email streams.

At ReplyAll we constantly strive to give you the best, easiest experience for creating dynamic conversations on your site. We aim to update our tool to meet the needs of all writers, and we're excited to announce that we heard your call!

Now take even more control of your interviews, round-tables, debates and more by adding multimedia to your replies. Jump back to, start a new conversation, and join the over 50 sites that have used the ReplyAll tool to drive massive user engagement (Over 7 minutes in most cases).

Check out these great uses of ReplyAll!

Now Embed Videos and Images!

ReplyAll allows you to create dynamic conversational content, e.g. interviews, roundtables, stories and debates, that you can embed on your site as stand alone content. The conversations develop live on the page keeping your audience engaged, but the invited participants reply on their schedule and at their convenience so there's no need for your writers to synchronize schedules (and everyone has plenty of time to craft a witty reply).

Why should you use ReplyAll?
High Rate of Return Visitors - Readers keep coming back to see what they've missed.
Avg. Visit is 13+ Minutes - The ReplyAll interface is easy to skim and browse plus the back-and-forth dynamic keeps your readers engaged.
Save Yourself Time & Work - Never transcribe another phone interview or copy, paste and format long e-mail chains

How easy is it?
Start a conversation and invite your writers to join the Cast or fly solo and invite guests for an interview. To embed a conversation on your page, simply drop the "embed link" into a new post on your site. The content will update automatically as the conversation continues.
Follow us on Twitter / Facebook or email the team at and say "hi." We look forward to continuing the conversation!

For tips, tricks, or any assistance,


Publish Date: 08-05-2014 15:26:00

Remember when?  And you still got busted for it?

Thanks to

Great blog to get you through a humorless, crazy day, 

subscribe to get your daily funny.


Publish Date: 08-04-2014 04:57:00

TechnoGranny Show,  7/22/13 Twenty Things You Should Know Before Downloading Free Software.

Listen to the Show Here

Is downloading free software safe? You get a pop up on your computer that says, "Safe Software to Store Your Passwords, " No, you idiot, it's probably not. Beware before you click, you may just be inviting a wolf into your home, computer, records. ..........Answers to questions like What is freeware?........Where can I find freeware?.........Suggestions for safe places and curated lists to find and review software that can be helpful and tips for safe downloading.

How easy is it to fall victim to a scam on the internet?  The correct response is, too easy.   Most of us are probably aware of the hazards which could accompany opening a suspicious email.  Now we need to be mindful of downloading software that could potentially damage our computer, sabotage personal files or rob us of our identity.  This segment's subject delves into the lure of free software, or freeware, as it is often called.  

What is freeware and how can you avoid putting your computer into harm's way? 
Techno Granny will guide you through the topic of free software and unveil the truth behind downloading programs that are often promoted to help when in reality they perform the exact opposite.  Hopefully, with the research and advice of Techno Granny, we all will be more thoughtful before falling prey to the lure of ˜free' software.

Is Downloading Free Software Safe?
In her article, Is downloading free software safe,
published on How Stuff Works, Kate Kershner simplifies the matter of using free software; if it comes from a
reputable source, such as Microsoft, and your are searching for the programs on their direct site it is probably safe. Downloading a pop-up or an advertisement from a little known company with an unfamiliar program may not be a wise choice. No matter how alluring the ˜free' portion of the deal may sound, Kershner advises doing an internet search of the company offering the system before downloading or installing any software.  You can read the full article here

Why Free Software Downloads Aren't Always Safe.
Norton is a company whose name is synonymous with privacy, anti- theft and antivirus.   They span a significant corner of the internet security market for PC's, MACs and mobile devices. The official Norton site, offers consumers insight into managing the market of freeware.  On the Your Security Resource page, general questions about freeware are answered by expert Elizabeth Wasserman.  The first question:  
What is freeware?  

The answer, freeware is software that you install on your computer knowingly or not .  One popular example of freeware is games and may also be referred to by the phrase widget.   Freeware can come from
a cd or directly from a website download.    It's important to note, not all freeware is dangerous to your computer.  It depends on the source of the program.
The second question: Where can I find freeware? 
Wasserman's answer encompasses safe downloads as well as those we should be guarded against. Well-known companies, shareware makers and widgets alike all offer freeware, therefore weeding out trustworthy and verifiable sources may seem like a daunting task.  Rest assured, there are some simple tactics which can be applied to your investigation before downloading iffy applications.  Most notably, well- known companies will often require consumers agree to a licensing agreement upon installation. Corporations such as Microsoft and Adobe Acrobat are household names in this arena.  In addition, searching for a company through the Association of Software Professionals is another good source for gauging the legitimacy of a company.
The third question what are the risks of freeware? 
The response is severe.  Some free software can have spyware or malicious adware attached to the code.  If this is the case, viruses, worms and other detrimental file management systems can become inserted into your computer wreaking havoc on your files, and putting you at risk of identity theft. 
The last and most important question, how can I protect myself from risky freeware? 
The answer outlines 4 essential steps anyone can easily take to ensure their computers protection. 
1.     Step one, do your homework.  In other words, before downloading take a few extra minutes to do a Google search of the program.  Alternatively, visit a software site like CNET or ZDNET to read freeware reviews. 
2.     Step two; look for a seal of approval.  A TRUSTe logo signals a secure site. 
3.     Step three, always keep security programs up to date.  This may seems like a no brainer but complementary to running an antivirus program is the recommendation to patch any holes in current software. Malicious software may make use of outdated programs, so keeping abreast to any updates and new versions as they are released is helpful. 

4.     Step four, be wary of social network freeware.  Many social media sites offer applications, free from cost, downloadable directly from the site onto a computer or other device.  Despite the popularity of these widgets, they cannot always be verified.  Furthermore, social networks are quick to renounce any responsibility related to the security and safety of these applications.  Knowing this alone should be a red flag. 

It can't be said enough, if it sounds too good to be true, it probably is.  Some software companies test their software for bugs while others are simply trying to trick you into allowing them to place a virus or spyware on your device.  Read the complete Norton article  Here

For your protection and the defense of your computer and your files stored on it, please take advantage of ZDNet, the web's largest library of software downloads.  This site has complied lists of software for Windows, Mac, and mobile systems.  Searches can be conducted by price, category or most popular downloads.  ZDNet offers a basic description of the program such as Avast Free Antivirus 2014, AVG Antivirus Free 2014, Java Runtime Environment  and also provides a link viewers can use to access the program right from their site.  ZDNet is a strong safety net for consumers.  View their home page here 

Cnet.comis another reliable site which offers freeware resources such as software and app reviews, news, how to's and downloads for Windows, Mac, iOS and Android.  Covering a vast array of electronic and computerized devices any person would find helpful, including but not limited to appliances, car tech and cameras in addition to the expected laptops, mobile devices and PC's.  This site is an invaluable resource for today's consumer. You can access their site here  Windows users may find  Filehippo contains a directory of downloads including freeware, shareware and software.  Aside from software downloads from trusted sites, Filehippo offers their own software called FileHippo Update Checker. This is a cost- free program that scans your computer then generates a report listing any out of date software.  The report suggests the installation of the most current versions, including links to the appropriate sites. Commonly available on Filehippo are browser and plugin software, anti- malware, audio and video, file sharing, firewall and security, messaging and chat and system tuning programs. Connect with the valuable resources available through Filehippo here

If you are feeling concerned about how to safely navigate the freeware circuit, Chris Hoffman offers some good advice in his article, How To Do Your Research Before You Download Free Software.  In a nutshell, research first, download later.  The type of device you have will also dictate where you seek out security information needed for reassurance purposes.  Hoffman offers 7 tips for guiding Windows users toward a safe download experience. 
·       Find a curated list of the best free software available for download.  Hoffman directs consumers to his site,  Here individuals can take advantage of research that has already been gathered. 

Make sure you trust the developer.  A company like Microsoft or Google is well known and safe but if the company is lesser known, it would be best to visit a site like and research the program and company before putting your computer at risk for a potentially harmful download.
·       Only download from a trusted site.  Many third- party sites like Cnet give consumers an opportunity to download directly from their page.  These sites are typically safer to use because they are monitored for security flaws. Try to steer clear from downloading from someone's personal site because there are no telltale signs they are safe. 
·       Read reviews.  To increase your chances of finding an unbiased review begin with a Google search using the program name.  Social networks are another good source for reviews. 
·       Use an antivirus.  It doesn't matter how careful you are, an antivirus will offer your computer another layer of protection. Many of the antivirus programs available can be downloaded for free.  This is a prime example of freeware.  There are many well-known corporations that offer free, or free on trial basis, antivirus software.   Just be sure the name is one you can trust or that you have researched the company before downloading or installing software.

·       Install an app in a sandbox.  This is typically something more experienced tech users are accustomed to.  The process would require Sandboxie to run a questionable program in a sandbox.  This would allow the program to be tried in an isolated area of your computer where it cannot do damage to the rest of your system. A knowledgeable computer user may also be acquainted with virtual machines which would allow you to test the program in the same manner. 
·       Pay attention during the installation process.  Despite the legitimacy of many freeware programs, even the trusted sites will include software you do not want, such as adware or default search engine changes.  Java and Adobe are notorious for this, so it is critical that you pay attention during the install so you can decline any unwanted additions to the software as they occur. 

You can read the complete article here 

What are some of the ways you research freeware?  What do you look for to ensure it won't mess up your
computer?  We are always looking for comments and tips to share.
Imperatives for safe download.
1.     Use common sense.  Be suspicious of flashy ad or popup windows that contain unsolicited invitations to download, or that stress an urgent need for you to download immediately.
2.     Never download a file unless you know and trust the source. 
3.     Do not download a file from BitTorrent or any other file sharing program; ever.
4.     Google the product you are considering downloading.
5.     Always read the program description before installing.  This will allow you to verify its' compatibility with your computer. 
6.     Always backup your files before you install any new software.
7.     Although scanning programs for viruses, worms, malware and the like is never a guarantee, it can't hurt.  Any extra steps applied to ensure the safety of your files and hardware is a good idea.

Safe places to download software from.
Further Research has led us to uncoverSite Advisor,a service browser plug- in from one of the most trusted names in online security, McAfee.  This free software adds safety ratings to web sites and offers a secure search box.  In addition, I have prepared an inventory of major download sources which have received the
Techno Granny ˜seal of approval'.  Often their ratings are provided by the supplier so comparing a few different sites is advised.  The list includes Tucows,, WebAttack, NoNags, Pricelessware, WinPlanet, ZDNetDownloadsand CNET.  Also I will offer a plug for our very own community based Gizmo.  Gizmo selects the best of the best freeware options and displays them for your use.  I have taken the liberty of generating some special search engines available.  Please take advantage of the work I have done to find the specific type of programs you are seeking.
Microsoft's Free Download Center provides links to over 5,000 programs, including games.  Furthermore, The Ultimate Listof Windows Software from Microsoft may make finding what you are looking for a little simpler.

 Listen to the Show Here

Techno Granny Show Hosted By:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding, 2009 National SBA Small Business Journalist of the Year, Author "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One." Available at:

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith, Techno Granny Show„c 2014  All rights reserved.
Dreamweaver Marketing Associates  |  (412) 444-5197
Listen at: OR on its unique radio channel at:
Additional blog posts at:


Publish Date: 07-21-2014 19:07:00

Title: Techno Granny, Attention Parents, Risks and Fixes for Teens on Facebook.

Listen to Show Here

In October 2013 Facebook announced teenagers ages 13-17 will be permitted to post publicly.   This means anyone on the social networking site could have access to information provided by your child.  Learning to navigate the world of social networking is not easy, compounding the learning curve are conventional parental responsibilities. This raises a novel host of questions and concerns for parents, guardians and caregivers of teens and tweens. 
In todays show Joanne Quinn- Smith, Techno Granny, investigates several risks related to Facebook and social media.  She introduces her listeners to multiple studies conducted by leading experts in the field of technology which address not just the problems surrounding teens and social media, but fixes; ways to avoid or solve the troubles teens experience in cyberspace.
Help Your Teens Play it Safe.
They love the computer but how safe are they?
Accessibility to technology has changed aspects of everyone's life.  Today's youth have grown up immersed in a cyber-culture. For most, computers allow near instantaneous communication and are usually packaged small enough to fit into the palm of our hand.  This type of high tech telecommunication is all youth know.  On the same hand, parents have striven to teach and guide their children through life's most difficult moments; this includes the trials and errors of learning to become independent and productive adults.  The basic instructions parents need to instill upon their children have not changed because technology has changed.  If anything, the influx of new communication devices requires parents to become more diligent than ever in monitoring and understanding how kids manage their participation on social media sites. 
            Teens use Facebook for the same purpose as adults; they
  connect with friends,
·        send messages,
·        share photos and videos and
·        Plan social events. 
It all seems harmless until you stop to think about who your children are associating with on social networking sites.  Who are your teen's friends on Facebook?  Now that Facebook enables individuals to manage their own audience, the Activity Log is a means for users to review and watch over what has been posted. The Activity Log is private to everyone but the user.  From here, users can manage who is capable of seeing their content.  
A Simple inquiry such as, why is Facebook important to you?' opens a window into more in depth conversation about appropriate online behaviors.  reviewing your child's privacy settings with them is a good way to set social media ground rules as well as enforce them. 
The frequently evolving realm of social media is a lot for adults to keep tabs on, but for youth who have
grown up with social media as an integral part of their lives, there is a good chance they know more than you.  A straightforward way to learn the basics is to ask your child to teach you. 
Conversations with your child about online predators and privacy are no brainers, but equally important are chats about the Golden Rule.  A gentle reminder that anything posted online can be misconstrued or taken out of context can be of great consequence.  Online communication lacks additional clues (tone of voice, body language) therefore; comments and posts are not always interpreted in the way the sender intends.  The Golden Rule states ˜treat others as you would want to be treated'.  Practicing self-respect and respect for others when communicating, specifically online,  is one way teens can safely connect with friends and peers on social media. In other words, think before you post.  This idea applies to parents as well.  If you have friended your child on Facebook it is recommended that you apply the same boundaries you have offline to your online relationship.  Parents need to create a healthy balance between their teens developing independence and any safety concerns that may arise due to the use of social networking.  It is equally important for adults to learn the language of social networking.  These sites often have their own set of acronyms and terms which describe various online activities and characteristics.  Familiarizing yourself with the correct terminology may take away your suspicions of social media. 
How Can I Help My Teen Use Facebook Wisely?
          Parents can always opt to assist their tween or teen in setting and managing their Facebook page's
Learn as much as you can about Facebook.
security and privacy.  Ongoing conversations regarding Facebook usage and responsible online behavior are a parent's obligation.  Beginning basic education at a young age will help ensure your child grasps the concepts of internet safety.  Some fundamental online safety rules to instill in children include never share a password, think before you post, accept friend requests only from people you know offline and report anything that appears suspicious. 
7 Facebook Risks You Should Discuss With Your Teen.
According to Victoria Kempf, blogger for, many parents worry about what their teens are doing on Facebook. There are many documented benefits to participating in social networking, but there are risks that accompany the advantages.  Parents must be aware of these risks in order to keep their children safe. The 7 risks parents should be prepared to address with their tweens and teens as they cultivate a digitally social life are as follows:
1)     Facebook Postings Are Not Private.
2)     Facebook Postings Can Impact Your Teen's Future.
3)     Friending On Facebook Equates To a Badge of Popularity.
4)     Online predators are Real.
5)     Cyberbullying Is Real.
6)     Poking is Sharing. It Can Also Be Sexting.
7)     Identity Theft Can Happen To Teens Too.
Each of these risks has the potential to lead to harm of child.  Luckily there is a fix to accompany each risk.
Posts are not private.  In a nut shell, anything posted on line has the capability of being copy and pasted elsewhere by anyone with access to your child's Facebook account.  This includes videos and photos.  In order to render this problem parents should assist their children with programming their Facebook privacy settings. 

Related to privacy is the trend of Tagging.  Tagging can create a lot of issues regarding privacy, or lack thereof.  When someone is tagged in a Facebook photo, their identity is publicized and linked to their Facebook Timeline.  When looking over your child's settings consider applying review tags, so that your teen must approve any photos before they are displayed for the world to view.

When someone posts on a social media site they are in an essence creating their own brand. 
This is also referred to as a digital footprint.  Many teens still view social networking as an anonymous way to explore certain topics and socialize with people they wouldn't necessarily mingle with offline.  As people increase their cyber citizenship many colleges, scholarship providers and employers view the Facebook profiles of potential candidates before making a selection.  This process is done to verify any students or employees chosen to represent an organization are the type of individual who will have a positive reflection upon the association.  The best way to combat this problem is to have on going conversations with your children concerning appropriate behavior.  On or offline, tweens and teens need to consider what the consequences of their actions may be.

Many children assume more friends on Facebook mean they are popular.

Often kids accept a ˜friend' request from anyone, even if they do not know the person offline.  How does a parent manage their child's friends?  If your child agrees to ˜friend' you on Facebook, you will then have access to their personal friend list.  From this vantage point you can monitor the exchanges that go on between your child and their ˜friends'.
Sometimes children post messages and status updates that unintentionally attract online predators.  Just as teens have become tech savvy, so have predators. To avoid this potentially dangerous situation parents should present their teen with a list of things that should never be posted on Facebook or anywhere on line.  For example, birthdays, phone numbers, addresses or any other identifying location, school name, parents first and last names should never be made public on line. 

Cyberbullying is real.  This is a behavior which tends to intensify on line behind a shield of presumed anonymity.  As stated earlier, nothing is truly private on line; this includes mean or degrading and harassing comments.  Socializing on line is not all that different from life offline.  Teaching your child to respect themselves as well as the opinions and differences of others will help minimize the risk factors of cyberbullying.  Furthermore, having access to your teens Activity Log will let you monitor their behavior on Facebook.

Get Additional Information on Cyberbullying Here

For those familiar with Facebook, you have probably been poked or have poked someone. 
The new App Facebook Poke automatically destructs photos and videos posted to the site within a few seconds.  This activity leads children to believe their posts are completely erased.  These presumptions often lead to risky behaviors that child would otherwise not conduct if they felt the consequences to their actions would be noticed.   According to Facebook a loop hole was recently discovered and the photos and videos on Facebook Poke are not as private as teens thought. Apparently Facebook is working to repair this problem but ultimately parents need to reiterate to their children the idea of not putting anything on line that they would be embarrassed by or later regret. 

Great blog post on Poking

Facebook Information on Poking

Identity theft can happen to children.  If details are posted on line that contains identifying information cybercriminals will try and find a way to access it.  It is easy to click on a link or download an attachment that appears to be harmless only to realize you have jeopardized your computer with malware.  As part of a child's technology education, instruction on identifying phishing scams should be taught.  Teens and tweens should be told to never click on unusual or unfamiliar links even if they come from someone they know.  In addition, teens should be told to never reveal personal information over the computer.

 Pennsylvania Laws on Identity Theft

Arkansas Police on Identity Theft

In summary, to help ensure your child is safe while navigating the social side of the cyber world make sure they understand each of the risks addressed above and the various ways to avoid them.

 Tell your teens how in appropriate behavior on social network sites can affect their future.  Lastly, teach your children internet safety, from a young age.  Review the codes of conduct.  Don't just assume children know what is appropriate and what isn't. Remember the goal is to teach our children to be good cyber citizens.
Aside from any legal risks associated with social media use, a child's emotional state could be at risks as well. 

According to, Facebook depression is a newly debated phenomenon.  Experts report that teens who spend a great deal of time on Facebook reading status updates may feel their social lives are unfulfilled and fall into a depression.  Symptoms of Facebook depression mirror classic depression symptoms; skipping meals or activities, weight loss or gain, drop in grades.  Parents should be aware that this condition exists and know when to seek help for their child. 

Cyberbullying is another topic which receives a lot of attention from the media. 

Cyberbullying is bullying through electronic devices and can include texting, emails, instant messaging, unapproved posting of videos, photos or links and general harassment through an electronic communication device.  Often cyberbullying leads to depression, anxiety, severe isolation and sometimes even suicide.  Parents should make themselves aware of the warning signs of bullying, including depression, avoiding school and peers, spending excessive time online.

Sexting is another online specific behavior that has the potential to ruin your child's reputation and devastate their emotional health. 

Sexting is the act of sending, receiving or forwarding sexually explicit messages, photographs or images on electronic devices.  Although the American Academy of Pediatrics reports most sexts are not shared beyond a small group of friends, the potential for these images to be shared with hundreds if not thousands of people does exist.  Furthermore, the possibility of teens being charged with felony child pornography and various misdemeanors exists depending on the circumstances and the state where the sexting occurred. 

In order to help your teen maintain an unpolluted digital footprint parents and kids must understand what a digital footprint actually is. 

This phrase is used to describe the trail of online activity that develops as a person uses electronic media.  Parents can help their children by monitoring their privacy settings and reinforcing the idea that anything posted online is there- someplace, forever. 

Informational Blog on Protecting Your Digital Footprint

Parents have a duty to help their children safely participate in social media.  The American Academy of Pediatrics suggests, chatting about Facebook and how your child is using it.  Also, consider ˜friending' your child.  If your child does not want you as a friend on their Facebook page parents should automatically consider this a red flag.  Be aware of news headlines depicting the good and bad aspects of Facebook and other social media sites.  Share these with your teen.  Finally, make the computer accessible in a central location of the home; this will give parents a clearer sense of who is on line and how often.

Techno Granny Show Hosted By:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding, 2009 National SBA Small Business Journalist of the Year, Author "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One." Available at:

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith, Techno Granny Show„c 2014  All rights reserved.
Dreamweaver Marketing Associates  |  (412) 444-5197
Listen at: OR on its unique radio channel at:
Additional blog posts at:


Publish Date: 07-14-2014 18:00:00

They say a picture is worth a thousand words.

Baby boomers will remember and those under 30 will never know this absolute unmitigated final word of a phone argument.

Now that was the final word in an argument!!!!!!

Techno Granny Show Hosted By:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding, 2009 National SBA Small Business Journalist of the Year, Author "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One." Available at:

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith, Techno Granny Show„c 2014  All rights reserved.
Dreamweaver Marketing Associates  |  (412) 444-5197
Listen at: OR on its unique radio channel at:
Additional blog posts at:


Publish Date: 07-14-2014 04:50:00

TechnoGrannyShow: The 8 Most Commonly Asked Facts -Dental Implants 

Listen to Show Here

Missing Teeth?  Don't know what to do about It? Are you a Candidate for dental implants? How painful are they? What if you have a dentistry phobia? How long does it take to complete dental implants? Do you need one for each tooth or are there other ways to have dental implants? How long do dental implants last? Are you too old for dental implants? What is the cost of Implant Treatment? Find out if dental implant surgery is for you?

Our guest today,  Dr Carl Medgaus: Dr. Medgaus has treated more than 300,000 patients since 1973.  He
Dr Carl Medgaus
has also successfully placed over 2,564 dental implants (and counting!) ” without a 99.3% success ratio. 

Since 1973, Dr. Carl Medgaus has been committed 100% to his patients and their results.  To give his patients exceptional, honestly, second-to-none great dentistry, Dr. Medgaus has invested 318% more of his time to his education than 98.7% of all other dentists.

He has invested more than $350,000 in direct out-of-pocket costs attending continuing education seminars all over the country (Dallas, San Diego, Tulsa, Tampa, Dearborn, Baltimore, Philadelphia and more.).  All this attention to education guarantees you will receive only the best methods and technologies available.  Dentistry is quickly evolving and Dr. Medgaus has remained ahead of the curve to pioneer a better dental experience for you. 

Dr. Medgaus has treated more than 300,000 patients since 1973.  He has also successfully placed over 2,564 dental implants (and counting!) ” without a 99.3% success ratio. 

Dr. Medgaus' continuing education is impressive! 
Along with being the ONLY Certified dentist in Hybridge Dental Implant Technology in Pennsylvania (and the surrounding states) he continues to hone his skills by personally attending ongoing educational seminars.  This keeps him, as you would imagine, at the cutting-edge of the most modern dental implant dentistry.

The 8 Most Commonly Asked Facts About Dental Implants
By Dr. Carl Medgaus

Q: How Do I Know If I Am A Candidate For Dental Treatment?
A: Almost everyone who is missing one or more teeth and in general good health is a candidate for dental implant treatment. There are few medical conditions that can undermine the success of implant treatment, such as uncontrolled diabetes. However, there are few conditions that would keep someone from having
implant treatment altogether.
Quality and quantity of available bone for implant placement is more often a factor in qualifying for dental implants than medical conditions. However, even people who have lost significant amount of bone can qualify for dental implant treatment with additional procedures to add bone or create new bone. Advances in this type of treatment have made it possible for thousands of patients who would not previously have been considered candidates to have successful implant procedures.

Q: How Painful Is Getting Dental Implants?
A: All of our patients report that they feel no pain during the procedure. In fact, many patients do not have to use any pain pills following the procedure. Your decision to use implants will help you to avoid much pain and discomfort in the long term.
Besides, given the overall health care benefits, you should not deny yourself proper treatment out of fear of pain. As with any medical or dental procedure, your attending doctor, the dentist, is equipped to provide you with appropriate treatment, including any pain medicines you need.

Also, if you're especially fearful, phobic, or pain sensitive, you have the option of doing the procedures with sedation dentistry.

How this works:You take a small pill before you come into the office and you rest peacefully as we do our work. With this option you barely remember the procedure the next day, but get a ton of dental work done in just 1 visit.
Finally, to make sure you are comfortable when you leave our office, you'll receive the necessary prescriptions to keep you very comfortable. Plus we will call to make sure that you are not in any abnormal amounts of discomfort. Our goal is to give you stronger, more comfortable teeth, without experience pain or discomfort!

Q: How Long Will It Take To Complete The Treatment?
A: You will notice a difference almost immediately. However, the entire process can take anywhere between
3 weeks - 9 months to complete. This depends on the type, and quantity of implants you need, along with the quality of bone in which the implants are placed.
There are treatment options that are faster, such as dentures; however, none of these traditional methods prevent bone loss, are as stable, or give the type of natural look and feel like implants do.

Q: Will I Need To Have One Implant Placed For Each Tooth That Is Missing?
 A: No. In fact it is possible to replace all of the lower teeth with an over denture that is supported by only 2-4 implants. On the other hand, sometimes it might work in your advantage to replace your back teeth with an implant for each tooth to provide additional strength.

Q: How Do I Know If I'm Too Old For Implants?
A: Great question. Your overall health and your desire to improve the quality of life are much more important things to look at, than your age. We currently have patients from 40 years old to 90+ years old, and all of these are with great success.

Q: How Long Do Implants Last?
A: Most research has shown that implants have been successful for over 30 years. However, our goal is to make them so they last a lifetime. This is much improved from dentures, which are 5 years, and/or bridges where the expected time of use is between 2-10 years.

Q: Do You Offer Any Warranty?
A: Yes. Even though dental implants have over a 95% success rate, there is still a very small chance that they won't completely bond. When this occurs, new implants are placed and the success rates for the replacement implants are even higher.
When we replace the implants, we keep working for FREE until we get it right. The only thing you need to do is make sure you come in for your regular scheduled visits so that we can keep your gums and teeth healthy, which will prevent most possible problems.

Q: What is the Cost Of Implant Treatment?
A: Many people call and ask us, How much is one implant going to cost?' While I wish it was that simple. The only way to determine actual cost is by coming in for a consultation and examination to find out if you have bone loss, if you'll need one, two, or more implants.

Obviously, costs vary greatly depending on your needs and desires. If you read all the letters we get from patients you will find a couple who chose implants, instead of a cruise as an anniversary present to each other.

So yes, yours will need to look at implants as an investment, because it really is a significant decision. It is that: an investment. A cruise or other trip ends after 5-7days. Or you can purchase more stuff' for the house, however that is really as important as the very best appearance possible and the best possible health?
A healthy mouth or magnificent dazzling smile pays dividends in many ways for your entire life.

Anyway, dental Implants are admittedly not the least expensive option. If your primary concern is lowest possible investment, than dental implants are not for you.
If on the other hand, a reasonable investment and a fair price is important to you, but far more important is the best possible outcome, the least pain and discomfort, the most gentle care and highest degree of expertise and professionalism are even more important to you, then implants are for you.

(Incidentally, a variety of payments plans are available. Of course, all major credit cards are accepted, so you can get your airline miles or reward points. Some patients report getting 5 days in a top resort with the reward points on their credit card. Expert assistance in obtaining reimbursements from your insurance provided free of charge.)

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2550 Mosside Blvd., Suite 317
Monroeville, PA 15146


Techno Granny Show Hosted By:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding, 2009 National SBA Small Business Journalist of the Year, Author "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One." Available at:

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith, Techno Granny Show„c 2014  All rights reserved.
Dreamweaver Marketing Associates  |  (412) 444-5197
Listen at: OR on its unique radio channel at:
Additional blog posts at:


Publish Date: 07-03-2014 02:24:00

06/25/2014 10:00 AM EDT
Episode Notes: Even microenterprises can get interest free loans from KIVA, a non-profit which bases its lending on character and not credit reports. Listen in as local representative, Emily Keebler explains about KIVA. Emily Keebler works to inform entrepreneurs and their supporters in the Pittsburgh area about Kiva's 0% interest, crowdfunded micro-loans as the Kiva City Pittsburgh Lead. Kiva, the world's first micro-lending website, empowers small businesses in Pittsburgh and around the world by connecting them to lenders who collectively fund loans and provide a network of support for each business. KIVA has micro loans available for businesses and the criteria is character, not credit history or lack of it.

Listen to Show Here

Emily Keebler works to inform entrepreneurs and their supporters in the Pittsburgh area about Kiva Zip's 0% interest, crowdfunded micro-loans as the Kiva City Pittsburgh Lead.  Kiva, the world's first microlending website, empowers small businesses in Pittsburgh and around the world by connecting them to
Emily Keebler, Pittsburgh, Pa. KivaZip Lead
lenders who collectively fund loans and provide a network of support for each business.

1.      Small businesses create 2 out of every 3 new jobs in the United States.  They serve as a vital part of our economy because local entrepreneurs are more likely to hire and source their products locally, keeping their earnings in the communities that support them. 
2.      Small business owners cite ˜access to capital' as one of their top three constraints.  And the numbers back this up 8,000 business loan applications are turned down every day in the United States. 

3.      Kiva Zip provides a platform for new and small businesses that might otherwise face this constraint to receive a small loan to help them start or expand their business.  Kiva Zip gives people around the world an opportunity to support one another and improve lives and local economies. 

4.      Because Kiva Zip loans are crowd-funded by individuals who believe in a small business owner's character and reliability as endorsed by a trusted member of their community, lenders do not ask for a borrower's credit score, cash flow, or collateral.  By removing those criteria, Kiva Zip is able to help new and innovative businesses that might not otherwise qualify for a traditional loan. 


Kiva Zip uses social underwriting to evaluate loans.  The primary requirement of this system is that every borrower must be endorsed by a trustee who is willing to vouch for the borrower's character and business sense. 

6.      Kiva Zip loans are all offered at 0% interest and without any fees, giving an advantage to small businesses that could use a hand.   

7.      First-time borrowers on the Kiva Zip website may borrow up to $5,000 and may choose a repayment term of up to 24 months.  Once this amount is repaid, there is an opportunity to borrow progressively larger amounts. 

8.      Kiva recently increased the amount that first-time borrowers in the agriculture industry can crowdfund via Kiva Zip.  Because of the speed with which these particular loans have funded in the past and the 100% repayment rate among farmers, Kiva has raised the terms to a maximum loan of $10,000 over 36 months.
9.      Kiva Zip is a program of Kiva, an international nonprofit organization that was founded in 2005.  Kiva aims to reduce poverty and increase economic development by connecting people through lending.  Kiva Is funded by individual donations and grants from corporations and foundations. 
10.   Websites for more information:
a.      Kiva (general) -
b.      Kiva Zip (general) -
c.      Kiva City Pittsburgh
d.      Current or potential trustees
e.      Potential borrowers

For more information on how to borrow, lend, or endorse entrepreneurs in the Pittsburgh area, contact Emily Keebler at:, 412-204-7410.  Those outside of western Pennsylvania should write to

Lend $5 to a Pittsburgh entrepreneur today via Kiva Zip!
Emily Keebler | Kiva Zip, Pittsburgh |
Follow Kiva Zip on Twitter!

Why not make a $5 loan to an entrepreneur here?

Techno Granny Show Hosted By:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding, 2009 National SBA Small Business Journalist of the Year, Author "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One." Available at:

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith, Techno Granny Show„c 2014  All rights reserved.
Dreamweaver Marketing Associates  |  (412) 444-5197
Listen at: OR on its unique radio channel at:
Additional blog posts at:


Publish Date: 05-30-2014 10:11:00
Techno Granny Talks 05-27-2014
Preview EGC Workshop Website Attraction and Conversion
Featured Guest: Dan Droz

Dan Droz is President of Droz Marketing, a firm that helps companies grow with creative solutions for branding, websites, social media advertising and collateral materials. Dan is also a former professor at Carnegie Mellon. In the last two years, Droz Marketing has won 11 "Marketer of the Year Awards," over 50% of all the awards granted by the American Marketing Association, including 'Grand Marketer of the Year,' unprecedented by any marketing firm in America.

Dan has spoken previously at the Duquesne entrepreneurs conference on topics ranging from how to develop the perfect marketing plan to strategies for branding, PR, website design and social media. In this years presentation, Dan is talking about how to attract and convert more customers through your website.

Questions We Asked Dan:
  • Could you tell us a bit about the "Online Cruise Control, Attracting and Converting Customers to your Website" seminar and why people should be looking out for it at the conference?
  • Since there are so many different kinds of businesses, Is there just one set of strategies or tactics that work for all businesses?
  • How do you figure out what the right methods are for a particular business or site?
  • What do you think is the primary reason businesses aren't successful with their websites?
  • What one thing do you feel is important to making website a more important part of the marketing mix?
Answers Dan Gave Us:
Growing your Online Business Although there are many ways that websites can help promote a bricks and mortar business, more and more companies are turning to online business opportunities. Here are some strategies to monetize traffic on your site:
  1. Advertising. There are generally two variation of the advertising model: Pay Per Click and Pay Per View. Pay Per Click (PPC) advertising generates revenue whenever someone clicks on an ad on your website, while Pay Per View pays based on the number of views (or impressions). Both rely heavily on traffic volume and targeted content, and although this may seem like an easy way to make money, don't expect to retire anytime soon unless you have a huge site with lots of highly targeted articles. Google AdSense is one of the most widely used Pay Per Click engines.
  2. Sponsorship / Private Ad Sales Similar to the Pay Per View model, this monetization strategy usually involves you going direct to the advertiser instead of dealing with an ad network. This form of advertising model usually involves you doing the leg work to approach potential advertisers. Before you do, make sure your website content is highly targeted and generating a lot of traffic.
  3. Physical Products The age old model of selling actual physical products. Many large online retailers use this model successfully for example, Amazon or Dell. Selling physical products involves listing one or multiple products for sale on your website, facilitating a secure transaction and shipping the product. Keep in mind there are warehousing and distribution elements to this model unless you use drop shipping, and shipping to overseas destinations can be cost prohibitive.
  4. Drop Shipping Drop shipping is similar to the physical product model, but with someone else looking after the warehousing and distribution. You establish a relationship with one or more businesses who look after the physical goods you're selling you only have to worry about sales. When a customer purchases a product on your website, you look after the transaction then forward the order through to your drop shipper who packages and distributes the goods.
  5. Digital Products Anything you can download ebooks, software, music, videos. Digital products are relatively easy, as they have a much lower cost of sale than physical products. With a digital product there's no physical warehousing, shipping or cost to reproduce the product. You can create your own products to sell, pay someone to develop a product for you, or promote other people's products via affiliate networks (see the affiliate products section below).
  6. Affiliate Products Many website owners make money from promoting other people's products and services. To start promoting, you apply to become affiliated with a merchant, either via one of the many affiliate networks or directly. When you refer a customer to the merchant, you receive a commission on sales. There are affiliate networks for both physical and digital products as well as for lead generation, otherwise know as Cost Per Action (CPA) offers. For physical products Amazon has its own network, while Clickbank is one of the larger digital product networks.
  7. Membership / Subscription Membership sites make money by charging people a regular fee to have access to a secure Members Only area. This area might contain training material that's updated or added to regularly, or it might be a web based application. If you want customers to stick around and keep paying for the privilege then you need to make sure you provide unique and quality content.
  8. Marketplace You're in one! Dating sites, freelance marketplaces such as 99designs and auction sites like eBay. Usually marketplaces make money by charging sellers a fee to list items for sale, or from advertising if the site generates enough traffic. One of the biggest challenges with marketplace sites is attracting enough buyers and sellers to interact regularly.
  9. Services The services model encompasses a huge variety of offerings and usually involves customers paying for someone's time. Selling a service may involve selling day to day tasks such as data entry or professional services such as accounting. Services can prove hard to scale, as usually you need to keep adding work-hours as your clientele grows.

For more information on how to attract and convert more traffic to your site, contact Dan Droz at:
4916 Liberty Avenue  |  Pittsburgh, PA 15224
P: 412-338-1818  |  F: 412-338-9188  |

You can also hear more from Dan in person at the 16th Annual Entrepreneur's Growth Conference.
This premier networking & informational event for Western PA small businesses is hosted by the Small Business Development Center at Duquesne University.  In addition to the featured speaker Stan Sheetz, Chairman of Sheetz Convenience Stores, and a CEO Panel Discussion, the conference will feature several great breakout sessions including: Accelerating Sales: A Daily To-Do List, Tales from the Road: Inspiring Stories from Well-Traveled Entrepreneurs, Rules of the Road: Human Resource Update, The Intersection of Concept & Cash: Steering a Great Idea into a Profitable Business, Fueling Up: Find the Cash You Need, The Exit Ramp: Preparing to Sell Your Business, Ending Gridlock: Creative Ways to Improve Cash Flow, The Scenic Route: Videos & Images to Power Your Marketing Motor, Sharp Curves: How to Win with the Power of Persuasion, Opportunities Ahead: Diversity Programs & Government Contracting, Social Media Shortcuts: Shift Your Business into High Gear with LinkedIn, Facebook & Youtube, The Fundraiser Fastlane: Successful Crowdfunding Campaigns, Online Cruise Control: Website Practices for Converting Visitors into Customers, and The Green Belt:  How to Run a Sustainable Company.

For more information and to register visit

Techno Granny Show Hosted By:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding, 2009 National SBA Small Business Journalist of the Year, Author "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One." Available at:

Posted By: Stephanie Curtice
This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith, Techno Granny Show„c 2014  All rights reserved.
Dreamweaver Marketing Associates  |  (412) 444-5197
Listen at: OR on its unique radio channel at:
Additional blog posts at:


Publish Date: 02-23-2014 13:40:00

Developments in technology have altered more than just the way children learn and play, it has also altered the way we need to parent.  Raising children in our ever more technolological society can seem overwhelming at times, but navigating the digital world can be made easier via a few simple tips. 

One good tip is that if you have iPad or a computer that your child has regular access to, you should turn on parental controls.  The parental controls on the Ipad imits the websites that can be accessed and also puts an age restriction onto the apps that can be downloaded or even turn them off completely. When your children are online, ask them to demonstrate what they are doing.

This is a screenshot of a Parental control Page.  

How to Turn On Parental Controls for the iPad
The first step is going into the iPad settings by touching the settings icon. It looks like a bunch of gears and is one of the default icons for the iPad.
Once in settings, choose the general settings from the left-hand menu. You should reach a screen like the one shown above.
Next, choose Restrictions to go into the iPad settings for parental control.

The next step for enabling parental controls on the iPad is to turn on the iPad restrictions. Simply touch the top of the screen where it reads Enable Restrictions.
You will be prompted for a four digit passcode. Choose something you will remember, but not something your child can guess like a birthday or the last digits of a driver's license. If there is a significant date your like to remember in your past besides birthdays and anniversaries, that would be perfect.
The passcode for the iPad's restrictions will need to be entered twice to make sure you don't accidentally tap a different number than intended.
Once you have the iPad's parental controls enabled, you will be able to set different restrictions and even restrict some of the default applications that came with the iPad. This includes the Safari browser, YouTube and iTunes, so you can restrict your child's ability to view websites, watch videos and purchase music from their iPad.
You can also turn off the ability to install apps. You can still get apps on the iPad by installing them to iTunes and syncing them to the iPad, which will allow you to have complete control over which apps are on the iPad.
However, you also need to be careful not to go overboard when it comes to safety.  The internet is a normal part of life in the 21st century and your children should make use of it in a way that is both productive and safe.

For more tips on Online Safety Listen to these TechnoGranny Shows:

(c)  Joanne Quinn-Smith 2014

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith, Techno Granny Show„c 2013,
Dreamweaver Marketing Associates, Pittsburgh, Pa. 15230, 412-444-5197
Listen at:

Or on its unique radio channel at:

Additional blog posts at:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding.2009 National SBA Small Business Journalist of the Year, Author "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One." Available at:


Publish Date: 02-11-2014 18:00:00

Techno Granny Talks 02-10-2014
Secrets Revealed on Winning Awards for You, Business, or Organization

Blue Ribbon Award Winning Writing Tips
By: JoAnn R. Forrester, The Empress of Biz

Awards are an excellent way to position a client, business associate or oneself for recognition and FREE publicity.   The publicity received is often worth hundreds of thousands of dollars.  The following tips will give you an overview of writing a nomination that will stand out and shout, Pick me.

1.  Preparation: Knowing the RIGHT steps to take, people to nominate and what awards to nominate your nominee for saves time, frustration and losing submission.

2.  READ, know and follow the guidelines exactly for the nomination.  If you have questions¦ ASK the organization sponsoring the award.

3.  Nominee's Permission: It is essential to ask the intended honoree's permission to nominate him or her for an award.     Explain the award and let the nominee know up front if financial data is required.  Some nominees are uncomfortable with disclosing financial information and will elect not to continue.

4.  Supporting material: If there are supporting documents required, start gathering them immediately.  The supporting documents and letters can be referenced in the nomination write-up to illustrate strong points of the candidate.

5.  Writing: Give yourself plenty of time to write.  Figure at least 10 hours for each nomination.  This covers research, interviewing, verifying material and writing.  List each criteria and answer that only.  Use short and brief sentences with strong follow-up points.   Long sentences and narratives are boring.  The committee soon gets tired of reading and will start to skim over material.

6.  Editing: Have the nominee review and verify what you have written.  If you are unsure of a fact, do not use it.  If it states no more than 5 pages, stick to that!

7.  Submission: Make sure All information requested is enclosed.  Do not guess on postage if mailing.  Get proof of mailing or delivery verification of nomination.  Make sure you have the name of the person who received it.

8.  Congratulate Yourself.   You did it!  Pat yourself on the back!  You deserve it and when your nominee wins¦it will be a great time for all.

** Listen to Techno Granny's Interview with more Great Tips from JoAnn Forrester HERE **

Have a Nomination to Write?
JoAnn Forrester, of S. I. Business Associates, is an award winning business consultant, teacher, lecturer and writer. JoAnn has written over 300 award winning profiles for her clients, including the U.S. Small Business Administration National Small Business Journalist of the Year, U.S Small Business Administration National Small Business Person of the Year Award, YWCA Racial Justice Award, YWCA Tribute to Women, SBA Minority Business Advocate, Athena Awards, Stevie Awards and the PA Best 50 Award.

If you do not want to write your nomination she does.
JoAnn can be reached at 412-440-6969 or 

About the Author and Guest:
JoAnn R. Forrester is co-host of the Empress of Biz Talkcast and co-founder, president and partner in S. I. Business Associates, Small Business Solutions, LLC and Celebrate and Share.  She is an entrepreneur, writer, business growth specialist, teacher, columnist and award winning writer.  JoAnn specializes in helping small businesses grow and prosper.  She is the co-developer of the PRICE IT PERFECT„c cost management system for small business, and has secured over 40 million dollars in loans and investment for her clients.

JoAnn is a celebrated business author of two well received business books:  "Steps to Owning Your Own Successful Business©", and the "David vs Goliath Marketing Handbook©."  Her current project is "52 Dangerous Mistakes Entrepreneurs Make©."  JoAnn has been a featured business columnist for the Pittsburgh Business Times writing on Business Finance and for  In 2008, JoAnn started the Empress of Biz Talkcast Show, Listen, Learn, Prosper!  The goal of the show is to provide inspiration, guidance and practical advice to business owners.

She is co-founder of The Women of Achievement Awards Dinner which has recognized over 250 prominent women in Pittsburgh while raising funds for Cribs for Kids®and other not for profit organizations.  JoAnn is also co-founder of the Pennsylvania Women's Hall of Achievement and was elected President in June of 2012.The goal of the PA Women's Hall of Achievement is to honor and highlight the accomplishments and achievements of the women of Pennsylvania.

In recognition of her contributions and championing of small and woman owned businesses, JoAnn has been recognized twice by the U. S. Small Business Administration as the Pennsylvania Women Business Champion (1989 and 2000). In addition she has been recognized as a Pennsylvania Best 50 Women in Business, an Honoree in the Pennsylvania Honor Role of Women, awarded the Greater Pittsburgh Chapter of the National Association of Women Business Owners Founder's Award, and recognized by the National Women's Hall of Fame. In 2010, she was honored by the Greater Pittsburgh YWCA in their Tribute to Women Awards in the entrepreneur category.

© Joanne Quinn-Smith 2014 All rights reserved.


Publish Date: 01-20-2014 20:39:00
Techno Granny Talks 01-20-2014
Secrets Revealed! How Hypno Dining Helps Weight Loss
Featured Guest: Sanna Carapellotti

Sanna Carapellotti is a clinical hypnotherapist with a specialty in the energy approach for helping you change your life. She uses Hypnotherapy, EFT. Hellinger Constellion work and guided imagery. Sanna has been in private practice since 1993 and makes hypnotic audios. Her clients come to her for eating issues, surgery empowerment and stress reduction.

1. Eating issues is a specialty of yours. How did this come about? Did you ever have eating issues of your own?

Eating is ultimately within our control when we become more conscious of what we are doing when food is present.

It is also important to know that there are pushes and pulls that reinforce our habits, and we can change them when they no longer serve us.

2. Talk about Eating Habits, How are they formed? Reinforced?

Eating habits begin in early infancy, even in utero. And our immediate environment and culture support how we behave around food, until we or someone close to us increases our consciousness.

3. How do you help your clients with their eating struggles? You created two techniques to help clients. Please explain them.

I created HypnoDining and The Family Table to help with long standing rhythms and speeds and patterns of how we eat.

4. Explain HypnoDining? How did it come about? What is it?

HypnoDining is a structured eating experience designed to connect us with the gifts food offer. It is an actual eating experience.

5. HypnoDining has a special NEW YEARS bonus offering. Tell us about that:

Extended small group times with me between 9:30 and 10:00
Personalized half an hour phone consult with Sanna after HypnoDining to help you.

Hypno Dining class is held on every third Wednesday of the month at Orbis Caffe.
M-Powered over Junk Food... is every other month and through private sessions. Bring it on!

Sanna Carapellotti's Life Changing Hypnotherapy
Emotional Freedom Technique  |  Family Constellations  |  Quantum Touch
412.344.2272  |  | Sanna on

© Joanne Quinn-Smith 2014 All rights reserved.


Publish Date: 01-16-2014 17:15:00

Techno Granny, Handyman Tells You

 How to Protect Pipes in Winter

Listen to Show Here

Pittsburgh Area Handyman Brian Fallet of "He's Pretty Handy will give you chapter and verse today to keep you from experiencing the damage that can be caused by frozen pipes. .....From deterrents to freezing to things NOT to do to unthaw them whether you are a homeowner or renter you should not miss this on "How to Protect Your Water Pipes in Winter." Build Zoom--He's Pretty Handy is a handymen in Pittsburgh, PA. Rated in the top 30% of 21,136 contractors in Pittsburgh. 

Frozen water pipes are a serious risk during extremely cold weather. When water freezes, it expands and can put enough pressure on any pipe to cause it to burst. When a pipe bursts it can spill hundreds of gallons of water per hour and cause thousands of dollars of damage to your home.

To prevent frozen pipes:

Drain and store outdoor hoses. Close the inside valves that supply the outdoor hose bibs. Open the outdoor hose bib to allow water to drain and to allow any remaining water to expand without breaking the pipe.

Keep garage doors closed if there are any water supply lines in the garage.

Open kitchen and bathroom cabinet doors to allow warmer air to circulate around the plumbing.

Leave the faucet open so you get a slow drip. The dripping water will help keep the water in the pipe from freezing. 

If you are going away during cold weather keep your thermostat set to a temperature no lower than 55 degrees.

Insulate any exposed pipes.

If you turn on the water and get no water or only a trickle, you can suspect a frozen pipe. Likely areas are any pipes on exterior walls or pipes coming into the house. If you are unable to locate the frozen pipe, contact a plumber or your local handyman.

When working to thaw a pipe, work from the side nearest the faucet and work towards the frozen area, this way any water can flow out and pressure from the water supply can push the ice out as it melts.|

You can uses several methods to unfreeze a pipe,
Wrap  the area of the pipe with towels soaked in hot water.
Wrap the area of the pipe with a heating pad.
Use a hair dryer or small portable heater. If the pipe is near a wall, use a cookie sheet behind the pipe to reflect the heat to the back of the pipe.
Do not apply any open flame such as a blow torch to the pipe, this can cause a pipe to explode or worse start a house fire.

Keep the faucet open, as you treat the frozen pipe and the frozen area begins to melt, water will begin to flow through the frozen area. Running water through the pipe will help melt more ice in the frozen area.

Know where your water main is, if the frozen pipe bursts, you will want to shut off the water as soon as you can.

 He's Pretty Handy Website412-431-1498


Publish Date: 12-13-2013 01:00:00

Last minute shoppers want to wow your techie friends? Here are 14 Tech Gift Ideas from the Techno Granny. She does not have time to do your shopping for you, but she has done your research and from Wacky to Wonderful she has found 14 Tech Gift Ideas for the techies in your life. Also some hints for what to buy the TechnoGranny.

Fitbit Force Wireless Activity + Sleep Wristband

Fitbit's new Force tracker is one of the best fitness gadgets we've seen and sure to make a great stocking-stuffer for you or someone you care about.

Tracks steps, distance, calories burned, stairs climbed, and active minutes
Monitor how long and how well you sleep
Wake up with a silent, vibrating alarm (that won't disturb your partner)
Get instant access to your stats with a real-time digital OLED display
Sync stats automatically to your computer and leading smartphones

4.0 stars
CNET Editors' Rating
Average User Review 4 stars out of 4 user reviews
Starting at: $129.95 thru $176.00 so do comparison shopping

The good: The Fitbit Force makes it easy to track steps, sleep, and calories. Its wrist strap design is lightweight, comfortable to wear, and also functions as a watch.The Force syncs wirelessly over Bluetooth, and Fitbit's solution provides plenty of ways to sift through fitness data.

The bad: Closing the Fitbit Force's strap shut is a challenge. Direct syncing is only available with newer iPhones, the Samsung Galaxy S3, S4, and Note 2 handsets.

The bottom line: The Fitbit Force leaps to the top of the fitness tracker heap, with a bright screen, comfortable fit, and a bevy of slick features.

Tocky Runaway Alarm Clock with MP3 - Kiwi 

The $69 Tocky by Nanda Home will never let you sleep through a meeting again. This alarm clock not only wakes you on time, but it also rolls off the bedside table and across the floor so you can't hit the snooze button. The device also lets you record custom sounds or upload MP3s.

USB Heating Gloves

It can get cold in offices on those windswept winter days. Keep the special someone on your list warm at all times with these toasty USB-powered heated mittens. ($25,

Violight Cell Phone Sanitizer

Cell phones can collect more bacteria than a toilet seat, studies show. An ultraviolet sanitizing dock will zap those germs into the ether and preserve your health through the holiday season. Available from Brookstone for $49.95. [via AOL

LP-2020A+ Lepai Tripath Class-T Hi-Fi Audio Mini Amplifier with Power Supply by Lepai
Who said a stereo amplifier had to be expensive? If you want a "cheap but good" stereo for the a bedroom or den, just add a pair of speakers to this little digital amp -- which costs less than $25. Given the bargain-basement price, it actually sounds pretty good, too.

3.5 stars

CNET Editors' Rating
4.0 stars

Average User Review out of 17 user reviews

Starting at: $14.55

The good: The Lepai LP-2020A+ is an ultracheap mini amplifier that offers 20 watts per channel, two inputs, and bass and treble controls.

The bad: There's no remote control, and the blue illuminated ring surrounding the volume control is glaringly bright in a dark room. The amp is so light (if not fastened down) that it slides around when the controls are used.

The bottom line: As long as you're realistic about the capabilities and limited features set of the Lepai LP-2020A+, you can't go wrong with this little $25

Lepai Tripath-based mini audio amplifier is ideal for both home and car audio applications.

The TA2020 is a 20W/ch continuous average two-channel Class-T Digital Audio Power Amplifier IC using Tripath's proprietary technology.

Freehands Gloves

Keep your hands toasty while you text with Freehands gloves for men and women. From $16

Panasonic RP-HTX7-W1 Stereo Headphones

For whatever reason, Panasonic seems to have become the go-to choice for cheap-but-good headphones. The full-size but lightweight RP-HTX7s do a good job of blocking out external sounds, and they sound great for the price. They're available in at least three colors (black, white, and green) for as little as $25.00 Shop around a bit

4.0 stars

Average User Review out of 1 user reviews

Starting at: $34.68

The good: The Panasonic RP-HTX7s are affordable entry-level over-the ear headphones that fit comfortably, are relatively lightweight, and sound very good for the money. They also don't leak sound, and their retro styling is more hit than miss.

The bad: They're slightly brash; there's no integrated microphone for making cell phone calls.

The bottom line: While their sound and design may not appeal to everyone, the Panasonic RP-HTX7s are excellent entry-level over-the-ear headphones that are a good bargain.

The lightweight Pivothead Durango eyewear puts a video camera in between your eyes

Pivothead 1080 HD 8MP Video Recording Camera Polarized Hand-Free Sunglasses, Durango Chameleon
$349.00 $299.00

Google Glass may still be $1,500, but if you're just looking for sunglasses that have a discreet embedded video camera, the $299 Pivothead Durango is arguably a better alternative.

3.5 stars
CNET Editors' Rating
5.0 stars
Average User Review out of 1 user reviews

Starting at: $299.00

The good: The lightweight Pivothead Durango eyewear puts a video camera right between your eyes for easy and reasonably discreet hands-free capture of full HD video.

The bad: The Durango design isn't for everyone and while the video quality is very good for this type of device, it might not be good enough for some considering its $350 price.

The bottom line: Pivothead's pricey Durango video-recording eyewear is a fast, easy way to shoot Web-friendly POV movies.

Kingston DataTraveler SE9 
Everyone can use a spare USB flash drive, and the Kingston DataTraveler SE9 is rugged enough to live on your keychain while storing a whopping 16GB of data (almost two DVDs' worth). The 16GB model costs only about $11, the 32GB around $21.
Starting at: $10.98

Lacie Petite Key USB drive
You'll pay a bit extra for the Lacie Petite Key compared to other USB drives, but it's worth it for the metal design, which is said to be waterproof to 100 meters. The 16GB model will run you about $20, the 32GB about $10 more.

AmazonBasics HDMI cable
Whether you're unwrapping a new game console, Blu-ray player, Apple TV, Roku, or pretty much any other home video gift, you'll need one of these to connect it to your TV. Rather than pay $50 or more at your local Best Buy for a so-called "premium" cable, get the AmazonBasics two-pack for just $9 -- they'll work just as well, and you'll have a spare, too.
Anker USB Car Charger

Chances are that you'll need to charge more than one gadget in your car -- and the Anker USB Charger can handle two at once, including a tablet. Not bad for under $12.

4.5 stars
CNET Editors' Rating

The good: The unobtrusive Anker USB 24W / 2.4A + 2.4A (4.8A max) Car Charger packs two high-speed USB charging ports into a device the size of a standard single-port charger. Dedicated Android and Apple charging ports ensure maximum charging speed for tablets and large smartphones and can be used simultaneously.

The bad: Users who want to, for example, charge two iPhones will be stuck trickle-charging one of them. The white color scheme stands out in most cars' interiors.

The bottom line: If you find it at a discount, the Anker 24W USB charger is an excellent option for powering multiple smartphones or tablets while on the road.

Gboard, The Gmail Keypad
Your life could be so much easier if you were to master Gmail's time saving shortcuts. Luckily, ThinkGeek is offering a $19.99 USB keypad designed to execute 19 of Gmail's common shortcut functions at the press of a single button. [via Switched]

'Cooking For Geeks'
With O'Reilly Media's Cooking for Geeks recipe book, aspiring chefs and scientists alike can learn how to create great-tasting dishes while exploring the chemical changes that food undergoes in the process. From $27.99.

'Flirtexting: How To Text Your Way To His Heart'

Flirtexting, the woman's guide to sending flirty text messages, is available at Amazon from $7.50 (new and used).

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith, Techno Granny Show„c 2013,
Dreamweaver Marketing Associates, Pittsburgh, Pa. 15230, 412-444-5197

Listen at:

Or on its unique radio channel at:

Additional blog posts at:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding.2009 National SBA Small Business Journalist of the Year, Author "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One." Available at:


Publish Date: 11-05-2013 13:16:00

TechnoGrannyShow, Ten Ways to Feng Shui Your Landscape

Listen to Archived Show Here

Hosted by: technogranny
Title: Techno Granny, Ten Tips to Feng Shui Your Landscape
Time: 08/21/2013 10:00 AM EDT

Episode Notes: Yvonne Phillips is an innovative Feng Shui color and design consultant, author, speaker As a 20-plus-year Feng Shui advisor and educator, she is a veritable font of knowledge and inspiration on how to live in total harmony within oneГc??s environment for health, wealth, wellness, creativity and happiness. Through Creative Color & Design, Yvonne and her staff provide Feng Shui analysis, training and consulting for businesses and corporations.......Today Yvonne will give ten tips to Feng Shui Your Landscape and a bonus offer to listeners. Starting with removing clutter and weeds to adding candles or a fire pit, she will give ten plus tips on creating beauty and abundance in your landscaping.

Yvonne Phillips

President  | Creative Feng Shui Color & Design
Yvonne Phillips is an innovative Feng Shui color and design consultant, author, speaker and featured media guest with expertise in visual merchandising and promotional marketing. As a 20-plus-year Feng Shui advisor and educator, she is a veritable font of knowledge and inspiration on how to live in total harmony within one's environment for health, wealth, wellness, creativity and happiness. Through Creative Color & Design, Yvonne and her staff provide Feng Shui analysis, training and consulting for businesses and corporations.

Yvonne's career includes working nationally in the hospitality industry, with both the French-owned corporation Sodexo USA and US conglomerate Compass Group USA. Her clients have spanned a variety of industries, such as colleges and universities, retail establishments, hospitals and healthcare companies. Projects of note include the Feng Shui landscape design for a 40-acre conference-equestrian-yoga-retreat center, for which she received professional acclaim, and the incorporation of Feng Shui concepts into the South Side Works corporate-retail complex along Pittsburgh's riverfront.
Here is my take on a recent trip to Mexico as a Feng Shui  & Foodie expert.

The entrance to your home brings in the good, healthy chi energy.

It will also give the same results if you pay special attention to the area.

On my way to the registration area, a lovely lady met me with several cocktails of my choice.  I didn't want to be rude, so of course, I helped myself to a cool looking Mohito.  Yes, it was just a perfect start of the holiday vacation!  This was a gracious, hospitable beginning and I was eating it up as I have worked in the hospitality business for a long time.

I am a very visual person and all the sights and colors and sounds captured me immediately and I couldn't wait to explore the resort.  All of my Feng Shui senses were at full attention.  The seating areas in the open gathering spaces were colorful and had uplifting music to help weary travelers start the transition from home to vacation.

All of the elements of Feng Shui, water, earth, metal, fire and wood were present everywhere I looked.  The beautiful, well designed swimming pools, the well maintained tropical forests were just wonderful and made me smile immediately. But then there was a big surprise waiting for me on the other side of a curved walk way.  Right in the middle of my path was the most extraordinary peacock I had ever seen and for some reason I was shown the glorious color display

Landscaping that is energized with the flow of chi will bring life to your home, and attract an abundance of birds, butterflies and a feeling of wellbeing. By incorporating representations of the elements, you can make your garden a retreat oasis in alignment with the wisdom of Feng Shui.

  • Remove clutter, weeds, dead plants, objects to trip on such as tools and hoses, and other strewn debris in order to clear the space and let the energy (chi) flow.
  • Don't overwhelm the environment with every dazzling color in the book, but choose a selection of uplifting colors such as orange and yellow, and calming colors like blue, purple and white.
  • Steer clear of items with sharp and pointed angles; rather choose smooth rounded corners to all objects, decorative pieces, flower pots and furniture.
  • Avoid placing a fence or large object in the middle of your yard or garden, as it will block the flow of energy and disrupt the positive chi.

Elements of Feng Shui in your landscaping:

  • Earth - Keep the soil fertile and the flowers, trees and grass well maintained, as this enhances the earth element. Place round stones as a border around spaces, or as appealing and calming decoration to enhance the grounding balance of the earth element. 
  • Wood Choose wooden planting boxes, or adorn your landscaping with decorative wooden pieces such as a carving, bench or bamboo pieces. As a lucky Feng Shui cure, bamboo is used to attract health, abundance and happiness.
  • Metal - Place something metal in your landscaping to encourage the properties of that important element, such as wind chimes or planters.
  •  Water - Include still or slow flowing water such as a fountain, bird bath, pond or pooled water from a stream. It's not encouraged to have a fast moving stream or river through your property, as this carries the positive energy away from your home, akin to peace or abundance flying out the door . Instead, have pooled or slower flowing water which can collect beneficial chi to stay in your yard.
  • Fire - For the final touches of balancing the elements, fire can be represented in various ways such as candles or lanterns, or a fire pit.

You can easily create a feel-good and ambient garden patio with pillows, blankets on your patio furniture and outdoor music.

Just a few extra touches and working with the surrounding landscape brings restorative benefits and balance to the energy flow around and through your home. You'll feel the difference and savour your time in the yard even more.  

Talking Points:

1. Feng Shui design and landscaping of your home or building impacts your energy before you walk in the door.  It is a subtle energy/chi that can be a positive experience or negative experience.

2.  All of the key elements of FS are water, earth, metal, fire and wood and can enhance your well being or deplete it depending on the positioning of the elements.

3.  The ancient philosophy anchors in your goals for the day week or year if used correctly.  Different schools have the same results.

4. The real estate moguls have it right by saying your home must have curb appeal.  Creating the right "outside" dГ©cor in combination with your landscaping can make the difference of a sale or no sale!

I just need the time to call in and the phone number.

Mention Special Offer at end:
25% off home or office consultation, if they mention this radio show.

Yvonne Phillips-Feng Shui for Basic Everyday Living!


This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith, Techno Granny Show„c 2013,
Dreamweaver Marketing Associates, Pittsburgh, Pa. 15230, 412-444-5197
Or on its unique radio channel at:
Additional blog posts at:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding.
2009 National SBA Small Business Journalist of the Year, Author "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One."  Available at:


Publish Date: 11-04-2013 22:06:00

One Environmental Attorney, One Environmental Activist

Ten Plus Green Technologies

Listen to Show Here

As promised last week, Environmental Attorney, Tamar Cerafici and Environmental Activist Susan Newman combine forces to give you 10 Plus Technologies that will help you go green and conserve the environment. Find the answer two burning questions: Can techology really help you go green?Can an attorney really be an environmental advocate?  Listen in as Tamar Cerafici and Susan Newman match wits to give you 10 plus technological ways to conserve the environment.

Susan Newman,

Branding and brand visibility designer who specializes in your global visual presence, creating brand consistency and ROI for your business. Susan's studio creates clean, cutting-edge branding and successful business marketing solutions to help YOU attract your exact target clients. Creating on target branding everyday for start-ups, small businesses, entrepreneurs, and corporations.

With more than 20 years and more than 1000 books created, Susan is an experienced award winning book designer who loves to work with authors. Thinking of the BIG picture, Susan loves to create the book and then build the branding and buzz around it to make that author successful.

Susan is a speaker, panelist and host of an educational webinar series on branding and marketing strategies to build successful small businesses, entrepreneurs, and professional creatives ( She is also the host of the internet radio show, Suzy Brandtastic (Interview Series) on, and streaming on iTunes podcasts.

Susan publishes a "brand interview" series (73 and counting) to feature artists, creatives, small business owners and entrepreneurs.

Susan is co-founder of Frogs Are Green, LLC, an awareness organization helping to save frogs from extinction. 
an organization spreading awareness and engaging kids around the world. To learn more about this cause Visit:  

From Susan

Technologies that Help You Go Green

1- Printing all materials on FSC certified paper, business cards, posters, etc.

What is FSC-certified paper?
FSC-certified paper typically is composed of virgin tree fibers but it can be just as eco-friendly as recycled paper. Find out why.
More info about FSC paper? visit:

Pick up the book: The Little Book of Shocking Global Facts by Fiell
Also: Greening Your Small Business by Jennifer Kaplan

2- Printing t-shirts using green technologyand locally, not overseas.

3- I always power down all equipment at night, and believe it has helped sustain them.

4- Facebook & LinkedIn do a really great job of helping me reach people all over the world which has led to more people entering contests and creating buzz, finding guest bloggers or interesting biologists, herpetologists and more... to collaborate with or interview.

5- We recycle everything here.

Susan environmental awareness site :  Frogs are Green is at

Tamar Cerafici
Attorney Cerafici is an internationally recognized leader and legal specialist in the often complex and challenging nuclear regulatory industry. She has been at the forefront of the industry in building regulatory and policy framework for a new generation of nuclear plants. She was a major contributor to the first Early Site Permit granted under 10 CFR part 52, successfully implementing alternative site analyses that have become the general standard.

She's also an internationally known expert on marketing techniques for lawyers, and other billable-hour professionals, speaking around the world to delighted audiences everywhere.

Specialties:Expert Witness: In nuclear regulator practice Cerafici resolved disputes with the NRC and defended environmental challenges for new plants . She has testified as an expert witness before the Atomic Safety Licensing board as well as NRC public meetings.
Environmental lawyer: Cerafici has worked closely with legislators, regulators and owners to develop unique management strategies for hazardous materials, including high-level nuclear waste cleanup.

1. Practicing in the Cloud

Ross Kodner - RIP July 31 2013 - Got me started on the idea of practicing in the Cloud

   A. Storing data on a data center that is not in your office
     Google Apps

   B. Paperless office

According to Reuters, Managers and staff spend 50% of their time searching for  information"
     Available on any device
     Nothing to maintain

   C. Reduction in office cost & hassles
     Backups are done for you
     My computer experience

2. Courtroom technology

   A. E-filing
   B. Courtroom presentation all on iPad - Tablets
   C. Ability to manipulate and present exhibits
   D. Jurors love it, because it's like watching TV,   and they don't have to shuffle papers
   E. Online Jury Consultation!

3. Availability of training online

   A. Reduces travel costs & impact

   B. Reduces paper work for governing boards

3. APPS!!!!!

     A. Allow use of tablet tech in courtrooms
     B. Reduction in papers you have to haul into court
     C. Actually make notes on tablet and save them in   your Cloud office 

--Great blog for law office tech, brought to you by the American Bar Association:

Tamar's main website is a blog:

4.  Using Social Media and online tools for advertising

Some shows on Green Technology from TechnoGranny

Techno Granny, Can You Really Make Ethanol at Home for $1.00 Per Gallon?

Author, Author Shine Out Loud!Joyce Faulkner on Author Research Tools (mostly Evernote)

 Techno Granny, 9 Types of E-Books That You can Publish

Techno Granny, Get Paid for Your Expertise, Teach Online with Udemy

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith, Techno Granny Show„c 2013,
Dreamweaver Marketing Associates, Pittsburgh, Pa. 15230, 412-628-5048
Or on its unique radio channel at:
Additional blog posts at:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding.
2009 National SBA Small Business Journalist of the Year, Author "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One."  Available at:


Publish Date: 10-14-2013 14:59:00

Listen Now LIVE! 'Techno Granny, 20 Tips to Keep You From Being...' From 'Techno Granny, updates 21...'

 Hosted by: technogranny
Title: Techno Granny, 20 Tips to Keep You From Being a Twit on TwitterTime: 10/14/2013 10:00 AM EDT
Episode Notes: From not being an egghead with no profile picture to twitter etiquette, there are tips here from basic to advanced, but most is just plain common sense. For instance is it ever okay to forget the same manners that you use in the real world when you are operating in the cyber world? Consider the life of a tweet or a social media post and let's talk about exactly that. Today you can call TechoGranny, the Emily Post of Tweeting and you can add your ideas or questions at: infoattechnogrannyshowdotcom.


Publish Date: 10-14-2013 14:59:00

Listen Now LIVE! 'Techno Granny, 20 Tips to Keep You From Being...' From 'Techno Granny, updates 21...'

 Hosted by: technogranny
Title: Techno Granny, 20 Tips to Keep You From Being a Twit on TwitterTime: 10/14/2013 10:00 AM EDT
Episode Notes: From not being an egghead with no profile picture to twitter etiquette, there are tips here from basic to advanced, but most is just plain common sense. For instance is it ever okay to forget the same manners that you use in the real world when you are operating in the cyber world? Consider the life of a tweet or a social media post and let's talk about exactly that. Today you can call TechoGranny, the Emily Post of Tweeting and you can add your ideas or questions at: infoattechnogrannyshowdotcom.


Publish Date: 08-31-2013 18:03:00

  •  Listen to: Techno Granny, Boolean Logic, 

    Old Tools for New Search

  • Boolean Logic -- we all learned it in grade school -- and again in high school. We studied it in algebra -- and in electronics and philosophy. It's the brain child of George Boole back in the 1800s, but really, it's how human beings think -- and how you find things using a computer -- or an internet search engine like Google or Bing or Yahoo.
  • Even though it sounds scary, Boolean Logic is inherently simple. You've been using it your whole life without realizing it. If you were in an algebra class, we'd get into set theory and the like...but we are going to talk about the basics of how you think and how you search for things that you want.
  • As much as I hate to be labeled -- and as much as most of us dislike the idea of "Profiling" -- the human mind learns by putting things in little boxes and storing those boxes away in memory. So, if we go for a ride in great Aunt Frances' Cadillac sedan and the leather seats felt wonderful, we will associate leather seats and wonderful -- and store that away as something desirable. Even if it was back when we were five years old...that Cadillac means something nice even now fifty years later. And maybe, you remember saying the Pledge of Allegiance to a dusty old American Flag every morning in school. Red, White, and Blue seem like pretty nice colors from then on out. On the negative side, maybe the first time you went for a drive by yourself you got lost and the ragged old map in the glove compartment wasn't very helpful -- you hated that feeling and remember it even today. Maybe those things become labels in your head and impact your desires...and dislikes.
  • In the olden days back in the 20th century before commerce came to the internet, when you went shopping -- you decided what you wanted and then picked the stores that you knew carried those products and went to them physically.
  • Say you want to buy a sedan -- and you want it to have a gps system (No more useless paper maps, please!) and leather seats (ahhhh) and be either blue or red.
  • Say there are ten dealerships in your town -- Ford, Chevy, Cadillac, Honda, Acura, Toyota, Lexus, Volkswagon, Jeep, and Mercedes. In the olden days, you would say to yourself -- gps and leather seats are premium options so maybe you would prioritize the dealerships in terms of how likely they would have the exact car that you want -- maybe you guess something like this -- Mercedes, Cadillac, Lexus, Acura, Toyota, Honda, Chevy, Jeep, Ford, and Volkswagon. Then you would visit each of the dealerships and say to the salesperson, I want a Sedan with leather seats and gps in either blue or red. The salesperson at Mercedes might say, we have sedans with leather seats and gps in red but not in blue. At Chevy showroom, the salesperson might say, we have sedans in red or blue but not with leather seats or gps. (You have to order them and you don't want to wait for that.) If you are a nerd like me, you MUST know your options so you set up a list -- from Mercedes who has most of what I want to VW which might have only one or two of my requirements. And then make decisions from there based on other things like price, gas mileage, and style. Regardless, we have used Boolean Logic to define the things that I want.
  • There are three basic boolean OPERATORS that I can use to define what I want - AND, OR, NOT. If you start with all cars, you want to narrow down your options to the criteria you want. Examples:
    • I want Sedan AND Leather AND GPS
      • From that group, I want Red OR Blue
        • From THAT group, I don't want (NOT) Chevy.
    • So putting it all together, 
      • I want:
        • Sedan AND Leather AND GPS AND (Red OR Blue) AND (NOT Chevy)
  • That's easy, right? Except for going around to all of the dealerships and asking that question. 
  • These days, we do that part of the search on the internet using search engines. I like Google so let's use it as an example. If I go to Google and type "red and blue cars" in the search box,  I'll get 525 million items in my search result and most of them don't interest me -- and even if they did, I don't have time to look at 525 millions websites. If I search on "red or blue sedans with leather seats and gps" that narrows it down to 15.4 million options. That's STILL too many to help me. Why is that?  That's because in reality, I left out several important criteria -- like where am I? What's my timeframe? So in Google, I see there is a button that says "Search Tools." When I click on it, three more buttons pop up -- one lets me define time, one lets me define where I am, and the third lets me further reduce my options by defining things like telling Google I don't want to see sites I've already visited or to only look for sites about cars that are near me. That makes the search more useful.
  • But how do all of those sites get out on Google? (or any search engine)...and how do they know that I'm going to search on the "labels" inside my own head -- they are very personal after all.
    • In the olden days -- and in some situations now, databases were structured as rows and columns. Each record had several pieces of information in it -- say, record number, name, telephone number, address, social security number, etc. Each record was a row -- and the various fields within the records made up a column. 
    • Each record had a unique number -- usually the sequence of when records were added. Say your record was added to the database after the 338th record and so it became record number 339. The next record added would be 340 and so on. To go your record, you simply told the computer "Goto 330" -- and bingo, it took you there. 
    • But what if you didn't know the record number? And in fact, you usually DON'T know it. Say you wanted to find your own name in the telephone company list of customers. To find a particular record, the computer would sort on the a field -- say the "Name" field -- and the database would be alphabetical. Then, the computer went to the first one and checked the "Name" field. Is that your name? No? Go to the next record, and check that name. No? Go to the next -- and so on. It was much faster than looking at a million manila folders looking for your information -- hey, it's a computer, right?
    • Then we went to indexing -- using a keyword or fields -- say, we were going to index on last name/first name - alphabetically. Then the computer creates a little map of just those fields -- and orders them -- it doesn't bother to physically move all the records around -- and then it searches the map and then finds your record. Faster and easier.
    • These days websites can be searched too -- using not JUST a database of rows and columns but blocks of data...the search engines use a web "crawler" or a program that goes from site to site adding information to their index.
    • So if you have a website or a product and you want Google and the other search companies to add you to their index so that people will find you, how do you do that? Well, you can encourage the robot crawler to come to your site sooner rather than later by submitting it to the search engine.
    • But how do you get Google to put you on the first page of the search results? No one wants to be 20 pages back in a 525 million item search result. No one will have the patience to keep looking after the first two or three pages. Well, this is at the heart of SEO -- and so is Boolean Logic.
      • First, there are web masters and search masters -- the job of the web master is to slant things so that his/her site ends up first in the type of searches that people he wants to come to his sites might use. The job of the search master is to be fair -- it's a constant battle between those two elements -- those who control search engines and those who live on the web. 
      • If you have the exact address -- like the old record number -- it's easy -- you type it in and go to the site you want just like that. But if you don't KNOW the address -- and if you are researching something -- as a consumer -- or maybe as an author trying to learn as much as possible before writing a book -- you will probably use some form of Boolean statements -- Find me a Sedan with GPS AND leather seats in Blue OR Red.
      • If you are selling sedans with leather seats and gps in blue or red, then you better the chances of being found if you include those words -- SEDANS, GPS, LEATHER SEATS, BLUE, RED as keywords for a given webpage in your site -- as alternative text under pictures -- and in the copy of your site. The more of this information you include in your site, the more information the search engine bots gather up and load into their database and include in their index mapping. 
    • Example:  TechnoGranny played around with loads of phrases
    • Finally came up with
    • Books on Writing Marketing Plans on Kindle, published in June, 2013 with K.I.S.S. List
    • Now from millions I was down to 288 results

Joyce Faulkner
Author, Speaker, Storyteller
Book Designer, Graphic Designer, Ghostwriter


Author of:
Windshift - Hard Cover, Trade Paperback, Kindle, iBook
USERNAME - Trade Paperback, Kindle, Audio Book
Chance - Trade paperback, Kindle
In the Shadow of Suribachi - Hard Cover, Trade Paperback, Kindle

For Shrieking Out Loud - Hard Cover, Trade Paperback, Kindle
Losing Patience - Trade Paperback, Kindle, iBook

Former President
Military Writers Society of America

Advisory Board
Talencea Corporation ( is a Search Firm automating the recruiting process using Artificial Intelligence and Natural Language Processing.

Check out Tweet Adder


Publish Date: 08-02-2013 15:55:00

Hosted by: technogranny
Title: Techno Granny, updates 21st Century Tech

Time: 08/01/2013 10:00 AM EDT
Episode Notes: Web Designer and Visual Branding Expert and Word Press Professor Susan Newman joins TechnoGranny to discuss 13 Reasons to Love Word Press Websites. From ease of Installation, SEO and Social Media Sharing to easy plug-ins and E- Commerce Solutions. If you are a non-profit professional, business owner or college graduate who needs a website you should listen in. Find out 13 Reasons to Love WordPress and why your first or you next website should be one.

Listen to Show Archive Here

WordPress and Responsive Design

WordPress Talking points:

1-      Easy to install and set up
2-      There are plugins to control just about anything, SEO, social media following and sharing, audio and video, slideshows, dynamic sidebars, google analytics and reporting, importing other rss feeds, and more!
3-      Flexible design and formatting
4-      Now we can design using responsive design (I can explain about this)
5-      Great and easy plugins to add e-commerce and instantly have a store
6-      Creating the WordPress class on Udemy and how Udemy works?
Link to Udemy course:
(WordPress easy Step by Step)

7-      Creating videos on WordPress for based on SEO queries. (10 live, 10 screencasts done, video shoot on the 30thso the next 10 live like 1st week of August)
(second series is called: WordPress: Basic Tips for Success)

8-        Why Clients Love WordPress
9-      Why WordPress should be on your own domain and hosted vs on (free site)
10-  How to get the most from your new WP site by adding imagery, video, audio, blogging, email marketing and more.
11-  What are the differences between WordPress and Concrete5?
12-  How do we add a podcast radio show to our WordPress site?
13-   How we can start with a theme that has already been created and modify it's color palette, type size, header, footer, background imagery and more.

About Susan Newman, WordPress Web Designer and Tech Presenter for

Susan has been designing and building websites of all shapes and sizes since 1998. Once WordPress came along and she saw how by working with a technical team, she could creatively apply her designs using the CMS system in the backend, this was the way to go! Then she started exploring and expanding the functionality of those new sites/blogs and hasn't stopped yet. Each week testing and trying out new functionality so that she can offer her clients whatever they need to promote their products and services.


Publish Date: 07-26-2013 16:52:00

20 Things You Should Know About Free Software

Listen to the TechnoGrannyShow Here

            Especially with the continual rise of independent developers, free software downloads are a ubiquitous, online resource. They appear, whether sought out or not, and it can be difficult to tell which will enhance user experience, which are secretly harmful and which are too good to be true. However, following the next 20 tips will go a long way toward keeping you safe.

1.  Be familiar with the differences between freeware and shareware. A piece of software that's truly free to download, one without limits or restrictions, is classified is freeware. Shareware, on the other hand, may appear to be free to use by either not prompting any payment until you open the downloaded file or by offering a limited, free trial period. Eventually, though, a shareware program will require payment (or maybe a donation) that will continue or unlock the program's full functionality.
2.  Never trust internet ads that say you must download a piece of software. These designed-to-dupe ads come in several forms, from popups to distracting, flashing banners, but usually employ the premise that your current computer performance is somehow inadequate or at risk without the software the ad is peddling. Sure, sometimes these are deceptive ads for real, if unnecessary, software, but odds are equally good they link to malicious software that can mine your data, corrupt your existing files or otherwise render
your computer unsafe to use.
3.  Employ antivirus protection. Running an antivirus program guarantees the easiest defense against harmful downloads. If you happen to download something that could infect your computer, an antivirus program will (usually) catch it and give you the ability to quarantine and delete the dangerous file(s). Additionally, built in virus protection on sites like Yahoo! Mail ensure that attachments are safe before they're downloaded.
4.  Keep antivirus programs up to date. An outdated antivirus program can leave your computer as vulnerable as having no protection at all. Updating antivirus software often helps to impede the savvy saboteurs looking for ways to beat security systems.
5.  You don't have to pay for virus protection, but be careful. Gone are the days when tech giants like Norton and McAfee's programs were seen as the only reliable antivirus downloads. Now, free programs, like Microsoft's Security Essentials, are rich with features and well-regarded. That is not to say, however, that free antivirus programs are not popular fronts for spyware and malware, but that's nothing a little Googling shouldn't help. Speaking of which¦
6.  Use a search engine to gather more information about software. A search will allow you to quickly vet software and determine if it is something you want. Any query that returns few results or primarily negative results should be a red flag.
7.  Check for compatibility. Before downloading any software, investigate the specifications its designed to run on. If the program is Mac or Windows only, you may be able to find a similar alternative by searching. Similarly, if your hardware is not quite up to date, you might be able to find an older, compatible version of the software.
8.  Search for lists of trustworthy software. Whether compiled by members of a website community or technology experts, locating lists of popular and useful freebies not only eliminates the guesswork of safety, but also saves time, as many of the lists can be organized by category.
9.  Only download from sites you trust. To ensure safety, don't stray from sites with rigorous standards and helpful users. CNET's, ZDNet and File Hippo are the sites I count on, and each boasts a large database of solid, free software.
10.         Find out who developed the software. Big-name providers like Google and Apple offer easy to trust downloads, but smaller developers with good track records can prove to be just as reliable. Exercise caution with unfamiliar developers.
11.         When possible, download directly from the source. Downloading from official websites guarantees peace of mind and can turn up results not available on third party downloaders.
12.          Look for verification. Companies like TRUSTe, GeoTrust and Verisign award seals  to software that complies with certain privacy and quality standards.
13.          Read a bunch of reviews. Whichever site you download from will likely have an integrated system
for reviews. These can be particularly useful if a CNET, for example, assigns a high star rating, but user comments should be taken with a grain of salt. Sifting through the ratings to find the reviews that thoroughly review the pros and cons of software pays off in the long run.
14.          Tap into social media. Monitor your feeds for the programs your friends or other opinion leaders rave about. Or type the name of the software into Twitter's search engine to see what a large, random sample of users is saying.
15.          Be wary of torrents. Aside from the dubious legality of many of the files they offer, torrent programs are rife with deliberately mislabeled files that can range from harmless pranks to dangerous malware.
16.          Use a sandbox. Available in a variety of formats, sandboxes let you run a downloaded file in isolation from the rest of your computer. This way, you can test out the program without risking the security of the rest of your files.
17.          Click the right download button. Though the concept seems simple, popups and advertisements on download hosts can make it difficult to find the real download button by cluttering the screen with many of them. Take a second to scan around and select the correct link.
18.          Be sure you're only installing what you want. Many pieces of software, even from reliable developers, will opt you in to downloading add-ons during the install process. Though they may be as innocuous as an extra toolbar, they are taking up space on your screen and hard drive that you haven't accounted for.
19.          Check sites like Youtube for tutorials and reviews. The visual medium makes it easy to learn how to get the most out of software use. Video reviews can easily illustrate why an evaluator likes or dislikes a product.

20.          Stay continually shrewd. Be a skeptical downloader, and always exercise common sense. There are plenty of good, free downloads out there, but to take proper advantage of them, aim to stay far ahead of any deception.

This blog post can be reproduced in its entirety with the following information:
© Joanne Quinn-Smith, Techno Granny Show„c 2013,
Dreamweaver Marketing Associates, Pittsburgh, Pa. 15230, 412-628-5048
Or on its unique radio channel at:
Additional blog posts at:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding.
2009 SBA Small Business Journalist of the Year, Author of Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One