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Publish date:06-12-2017 03:26:09
Monday Morning Marketeer, New Media Strategy
 

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The mission of this blog is to augment the 9 AM Talk Cast at: http://www.talkshoe.com/talkshoe/web/tscmd/tc/33960 You will find additional info to supplement the fifteen minute show every Monday morning, books and articles to read and perhaps information from other marketers, all geared to give you inexpensive information to educate you on the difference between marketing and sales and to help you soar successfully with both.
Archived Episodes
Publish Date: 12-12-2016 05:59:00
 


Hosted by: technogranny
Title: Monday Morning Marketeer, 22 Ways for Holiday Sales with Products & Service
Time: 11/26/2016 10:00 AM EST
Episode Notes: The MondayMorningMarketeer, Joanne Quinn-Smith, aka TechnoGranny has been off for a year writing books but she's baaaaack! And this time as Santa Claus giving you great ideas to finish the year strong without excusitis because it's the holidays. Client and Executive Career Coach Bette Novak will join with testimonial on how she has used JQS coaching to take her business into the big leagues. 22 Tips Really!!!! to increase your holiday sales and finish the year strong. Tis the Season to DO BUSINESS starting with "Back to Black" Holiday Sales, Small Business Saturday and not stopping with Cyber Monday.| If you were paying attention, this is a reschedule from last week due to technical difficulties.





Most departments within companies have to spend what is in their budget for this year to avoid losing it for next year.

This is what you may propose to organizations: "Is there money left in your budget from 2016 that you may lose next year if you don't spend it.  Let me show you a way to spend down your budget for maximum productive impact on your organization."



The holidays are the perfect time to build relationships with clients and customers. Most people are in a good mood, and are more open to being distracted with lunches, parties, and other things. Therefore, use this to your advantage to take clients out to lunch, thank them for their business, and foster stronger relationships. This will pay dividends moving forward!

Even if your business is done mostly online, set up Skype and Facetime with holiday decorations in the background and low Christmas music to put clients in a good mood. For existing clients, let them know you just wanted to get an update on what you are doing and an update on new programs that you have available. 




The holidays are a great time to take advantage of your competition by outworking them! While they are making excuses, taking time off, and generally distracting themselves from what they should be doing (ie what you used to do), step up your efforts and take business away from them. Run some promotions, make some additional sales calls, and do some additional sales presentations while the opportunity is available.
Expand your product offerings.



Add gift cards to your line of products or services. Besides being quick to purchase and giving recipients more flexibility, gift cards infuse cash into your store immediately. 
Offer gift card to you clients for amount of a great end of year program to give to friends, students, business associates not in business with them.



Business Advocate, Janet Attard from Business Know-How, recommends to ask for the Shopper's Email Address Build your email list every day by asking
       customers and prospects to sign up for your email list to receive
       special offers,
       sales notices or advance access to new merchandise.
       Have signup links on your website or blog
       and in your social media posts.
       Put signs near your cash registers with Text-To Subscribe instructions (get details from your email service provider),
       Put a flyer promoting your email list in every shopper's bag. Put the flier on your blog if you don't have an in person customer base and send it out in emails.  
 Holiday Promotion

      Small Business Saturday
            The most popular Small Business Saturday promotions in 2015 were



       limited time offers (24 percent),
       free gift offers (21 percent),
       coupon discounts (20 percent) and
       buy one, get one free offers (19 percent). One for you and one for a friend  Or get an additional program free, highest money one is the one they pay for. 
       Run an OOPs I went a little crazy and made a calculating error offering on the BOGO for you to pay the lesser program fee and get the greater price one for free.  I don't feel like changing this so for 24 hours if you are crazy enough to read this email, you can benefit by my mistake. BUT ONLY FOR 24 HOURS Offer ends at midnight on___________



       Cyber Monday
For Bette offer 75% thru November 30  Run second (Christmas/New Years Special) from December 23 to January 2
offering a ten percent discount for work booked the week leading up to the holiday, you can use this day to drive customers to your business.



Small Business Saturday:

Some things you need to know about Small Business Saturday: 
       Small Business Saturday marketing spend last year was$5,500, with respondents using a combination of
       digital marketing (email, website ads, paid social media, etc. 77 percent)
       and offline marketing (direct mailers)
       Add holiday flier to letters and send immediately with title "JUST IN CASE YOU DON'T READ YOUR EMAIL, WANTED TO MAKE SURE YOU GET THIS."
       I'VE SENT THIS TO YOU IN THE MAIL BUT JUST IN CASE IT WENT INTO FILE 13(THE TRASH CAN) THOUGHT I WOULD TRY E-MAILING
       FACEBOOK MESSAGE:  IT'S OCCURRED TO ME THAT OVER THE HOLIDAYS YOU PROBABLY DON'T OPEN YOUR MARKETING MAIL OR YOUR EMAIL, SO I DECIDED TO FACEBOOK  MESSAGE YOU BECAUSE STATISTICS PROVE THAT PEOPLE SPEND MORE TIME ON SOCIAL MEDIA OVER THE HOLIDAYS.
       TV/newspaper ads 23 percent).


       Thanksgiving

       Get BAck in the Black Instead of Black Friday
       BETTE'S "GET BACK IN THE BLACK" ANSWER TO "BLACK FRIDAY"
SEND ON 24TH
YOU CAN DO SIMILAR PROMOTIONS FOR:

       Christmas
       New Years
       End of Season
       Pre New  Year's Resolution

        OUTWORK AND OUTSMART YOUR COMPETITION.  

WHILE HE IS BASKING IN GLOOM AND DOOM, GET BUSY!
AND GET HOLIDAY CASH

OUTWORK YOUR COMPETITION DURING THE HOLIDAYS,
DON'T WINE A LITTLE, EARN A LOT!
For help with 
  • holiday marketing
  • end of year marketing
  • first of year marketing
  • Contact the Monday Morning Marketeer, Joanne Quinn-Smith aka Techno Granny at 412-444-5197 for your fifteen minute free consult.


This blog post can be reproduced in its entirety with the following information:Joanne Quinn-Smith 2014, Monday Morning Marketeer„c 412-444-5197 Listen at: http://tinyurl.com/MondayMorningMarketeer 
This was reported as a reproduction of Monday Morning 




 

Publish Date: 01-26-2016 14:24:00
 



Great answer on Quora for the Pressing Question 

that You Should Be Asking Yourself
What Are You Worth?

For consultants who charge $500+/hour, what do you do differently to add immense value to your clients (vs what you did when you were charging $100/hour)?


Liked this answer on Quora the best.

Marie Stein
Marie Stein
1.4k Views
Listen. 

At $100/hr, you might be able to grind through lots of material, or work on your own.  But typically, you also lack judgment, experience, and understanding of where the client is within a particular competitive universe, and how to help them achieve their goals.  You may not have all the technical expertise down; or you might have some of the technical expertise but not understand how to apply it.  You don't yet know how to listen.

Some consultants will charge $150/hr; and those might be people who can do some of those things above; grind out the technical detail; and give you a bargain basement solution.  With no more, unless you pay them for it.

At $500/hr, you have the judgment, experience, and listening skills.  Or you should, anyway.  At some consulting firms, the $300-500/hr guy is the one who sells the project and is responsible for staffing it, but not always the one who can actually do it to the level of professionalism and expertise that the client might wish for.

At $1000/hr, you can do all of it and still make the client think that they're getting a bargain.


Read Faisal Khan's answer to For consultants who charge $500+/hour, what do you do differently to add immense value to your clients (vs what you did when you were charging $100/hour)? on Quora

Note from the TechnoGranny, Joanne Quinn-Smith

I would add that your value should be determined by your ability to solve problems and create sustainable solutions.  Money is not a four letter word in business, you are meant to make a profit commensurate with your ability to produce.  These answers are so great,  if it ain't broke, don't fix it but I would quote Dan Kennedy, "If you are too busy, you are not charging enough.

Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:Joanne Quinn-Smith 2014, Monday Morning Marketeer„c 412-444-5197 Listen at: http://tinyurl.com/MondayMorningMarketeer 
This was reported as a reproduction of Monday Morning Marketeer„c done by Joanne Quinn-Smith. Joanne Quinn-Smith 2015 All rights reserved.

 

Publish Date: 12-30-2015 20:57:00
 


What are citations? Citations are powerful links that give credibility to a website.  They are especially powerful in local marketing.

  Listen to Interview Here

According to DMoz

Citations Create Success for Local Businesses

"Citations are defined as mentions of your business name and address
on other web pages”even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. Citations can also be found on local chamber of commerce pages, or on a local business association page that includes your business information, even if they are not linking at all to your website."

Citations are a large component of online ranking algorithms such as Google and Bing.  Businesses with greater numbers of citaitons can rank higher than larger businesses with fewer citations. 


The citations should be from well indexed portals like Merchant Circle, Superpages.com, Yellow Pages.com, Yelp, etc. These citations help consumers and the algorithms confirm you are who you say you are.

Citations are really improtant in niches, like construction services such as plumbing or electrical, where many service providers don't have websites themselves. Without  a web site, search engines rely on what information they can find.
Why should I care about citations?  They are free high Domain Authority links to your site.  Some of the DAs are in the 80 and 90 range.That is a lot of link juice going to your website.



Where do I start?  Start with your web page.  Is it accurate?  Would you like to change anything such as punctuation or abbreviations?  This is the time to change it. Next claim the Google business listing.  Complete the listing with a bio, hours of operation, pictures, address, descriptions.



Now here is where the magic comes in - take that same exact information in the Google listing and the Website (they should be exact) and put in other business directories.

So you say exact does that mean abbreviations and phone number and
fax number? When I say exact I mean exact if the address is 123 Main St,  with a period put the period in every directory.  If ST is all caps then put in all caps.  The best thing is to not have punctuation.  Don't put commas or periods in the business listing address or name or phone number. If the name MIP INC.  it can't be MIP Inc   (724) 555-555 should be 724 555 5555 because certain sites don't allow punctuation. Your website must also match.    If you see NAP concerning citations this is an abbreviation for Name Address Phone Number.

Am I done after I list it in Yelp, Google, Yahoo, Bing and Manta? If you think 5 or 10 is enough you are off base.  There are many business listing directories. There are directories based on geography, for type of business, membership sites Chamber of Commerce or Pittsburgh Technology Council,  and there are general  ones as well.  I have seen over 160 citations for certain businesses. 

They are all free listings and links?  Oh yeah It is the least expensive most powerful linking strategy for local businesses. Period.

So if I get messed up and have a few with different addresses and a few with different phone numbers that won't matter will it? Don't forget Google is about relevance and if your citations vary with phone number and addresses Google has a difficult time knowing which one is correct.  Google wants to show what is relevant and give its users a good experience. 

If Google served up a page with a bad phone number its customers would not trust them as much.

Are there other places for citations? Citations can also be bylines for answers or guest posts.  It can be in video comments and descriptions, forum signatures and press releases.
Don't forget to claim the listing in the directories.  It adds relevance.

Listen to Interview Here


Check out my by-line below and also Rich's, when you are a guest blogger, when you post in forums, you should always use one.



Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:Joanne Quinn-Smith 2014, Monday Morning Marketeer„c 412-444-5197 Listen at: http://tinyurl.com/MondayMorningMarketeer 
This was reported as a reproduction of Monday Morning Marketeer„c done by Joanne Quinn-Smith. Joanne Quinn-Smith 2015 All rights reserved.



 

Publish Date: 11-13-2015 02:56:00
 


Hosted by: technogranny
Title: Monday Morning Marketeer, Revealed: 5 Reasons SEO Is not Dead!
Time: 09/02/2015 08:00 AM EDT
Episode Notes: The Monday Monrning Marketeer Guest is internet SEO, Search engine optimizer, Rich Massafras, who will tell you that SEO is not dead, just going through metamorphosis. And if you have a website you cannot ignore the beautiful butterfly that SEO has become.

Listen to #Podcast Here


Known as the Cash Flow Engineer, Richard Massafra worked in manufacturing as a machinist and engineer for over 20 years before switching to the IT filed where he was an instructor and later a network engineer.  While working as an engineer in manufacturing and the IT field he had a few part time businesses.  Richard owned a chocolate manufacturing business and then a concession trailer business making the best fresh cut fries at fairs and festivals in Western Pennsylvania. At the same time Mr. Massafra has spent the last few years marketing and doing SEO (Search Engine Optimization) for his websites and other businesses.  His specialty is ranking YouTube videos and Social webpages such as Yelp, and Facebook.
Some would say SEO is dead because internet users are more interested in playing games and using Facebook.

While it's true that Facebook has grown in popularity over the years SEO and the Internet is growing even faster.  You might say that Google and Facebook are duking it out.
 
SEO is not dead but Google has changed how they rank pages and what get puts on page one, thankfully Google has changed their algorithm to be more accurate of what user's intentions are.

Website owners are concerned that SEO is dead because they feel they have to produce good content all the time - not true but the content has to be relevant to the search being conducted and not just a tag on to lure people to a site.

Many critics say that SEO is dead because SEO optimizers have to be unethical - many people think that software that automates post on different social networks is unethical.  Well we are using computers to crunch numbers to balance the checkbook or make invoices and take orders because it is more efficient.  All we are doing is using software to post good relevant content on different social media sites that one has created.

Uninformed business owners are concerned that SEO is dead because it is expensive and it takes months if not years to get a return on investment.  Answer to that is that with good calls to action a business can make money with search engine optimization that can turn suspects into prospects and prospects into paying client.    




Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:Joanne Quinn-Smith 2014, Monday Morning Marketeer„c 412-444-5197 Listen at: http://tinyurl.com/MondayMorningMarketeer 
This was reported as a reproduction of Monday Morning Marketeer„c done by Joanne Quinn-Smith. Joanne Quinn-Smith 2015 All rights reserved.


 

Publish Date: 10-22-2015 13:04:00
 


Monday Morning Marketeer,  

Discover Free Tools Available for SEO


Time: 09/02/2015 08:00 AM EDT
Episode Notes: The Monday Monrning Marketeer Guest is internet SEO, Search engine optimizer, Rich Massafras, who will tell you that SEO is not dead, just going through metamorphosis. And if you have a website you cannot ignore the beautiful butterfly that SEO has become.

Listen to show here



Richard Massafra

Richard Massafra  has worked in manufacturing as a machinist and engineer for over 20 years before switching to the IT filed where he was an instructor and later a network engineer.  Well working as an engineer in manufacturing and the IT field he had a few part time businesses.  Richard owned a chocolate manufacturing business where he  and then a concession trailer business making the best fresh cut fries at fairs and festivals in Western Pennsylvania. Now Mr. Massafra  has spent the last few years marketing and doing SEO (Search Engine Optimization) for his websites and other businesses.  His speciality is ranking Youtube videos and Social webpages such as Yelp, and Facebook .

Massafra Internet Productions
Massafra Internet Productions  helps local businesses  attract new customers and remind current customers about the services and products they offer.  MIP  specialty is ranking videos .  If you
don't have a video don't worry they can produce a professional video for 10% of what other production companies charge. 
Their client's videos are written by their customers without them even knowing they did it.  The video takes an  online reviews from Yelp, Facebook, Merchant Circle and other review places and combines them with professional spokes models to produce a 60 second review branding video.
After MIP has the video their real work begins with optimizing the video  before  uploading  it to video sites.  Then they  use a vast array of blogs and social sites to build authority for your website, social sites and videos.
They do the small things that other companies are not aware of or are not willing to do to give companies the best possible chance that their videos are viewed and attract more customers.
MIP will help evaluate keywords and create a plan for ranking keywords fast  so there is not a year waiting for results.


CashMachineEngineer

Pittsburgh SEO.com  Massafra Internet Productions


Free tools to help with SEOGoogle Ad Words 

How is MozRank scored?

We calculate this score on a logarithmic scale between 0 and 10. Thus, it's much easier to improve from a MozRank of 3 to 4 than it
is to improve from 8 to 9. An "average" MozRank of what most people think of as a normal page on the Internet is around 3.
How can MozRank be improved?
A web page's MozRank can be improved by getting lots of links from semi-popular pages or a few links from very popular pages.

What free tools can be used for keyword research?


Viewlio
SEO Power Sweep
Spyfu


What free tools s are best for tracking rankings?


SEO Book plug in for Firefox, Rank Tracker  
Alexa




What tools that are free for automated link building? 



What tools are free for discovering why certain sites are ranked number 1?


Spyfu

Why are links important?



What does Google say about linking?



Do you have all of this in a document that can be downloaded?




Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:Joanne Quinn-Smith 2014, Monday Morning Marketeer„c 412-444-5197 Listen at: http://tinyurl.com/MondayMorningMarketeer 
This was reported as a reproduction of Monday Morning Marketeer„c done by Joanne Quinn-Smith. Joanne Quinn-Smith 2015 All rights reserved.

 

Publish Date: 07-09-2015 21:59:00
 








For these and more tips you can purchase, "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One"  Here:  




Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:Joanne Quinn-Smith 2014, Monday Morning Marketeer„c 412-628-5048Listen at: http://tinyurl.com/MondayMorningMarketeerwww.mondaymorningmarketeer.comUnique Radio Channel at www.positivelypittsburghlivemgazine.comfacebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer
This was reported as a reproduction of Monday Morning Marketeer„c done by Joanne Quinn-Smith. Joanne Quinn-Smith 2015 All rights reserved.





 

Publish Date: 02-27-2015 17:39:00
 


Book Review 

by Joanne Quinn-Smith aka TechnoGranny, Host of MondayMorningMarketeer

Charlatan: America's Most Dangerous Huckster, 

the Man Who Pursued Him, and the Age of Flimflam


This is a little different tack than most people's point of view. The book was recommended to me by James Malinchak, ABCTV Secret Millionaire at a conference of his that I attended.  This book is not just about exposing the quackery of the early 1900's but it was about how basically one man affected many arenas.  John R Brinkley didn't event flimflam but he did take it to a new height of professionalism.  He might just have invented and not gotten credit for public relations, PR.  He also effectively used the new at the time medium of radio to promote his products and also direct mail and testimonials.  In addition Brinkley knew how to change direction with the marketplace. 

Marketers and business owners today could learn a lot from the man who added so much to the marketing of even political campaigns of his era.  Lessons are as relevant today as they were then.  If you are in business and wondering why you are not doing more business, read this book and perhaps by reading the history of hucksters you can change your own history.



If you would like to learn more about using podcasts to increase your business, including producing your own podcast, 

contact Joanne Quinn-Smith at 412-444-5197

Or Email Here:




Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:
Joanne Quinn-Smith 2014, Monday Morning Marketeer„c 412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer
www.mondaymorningmarketeer.com
Unique Radio Channel at www.positivelypittsburghlivemgazine.com
facebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer„c done by Joanne Quinn-Smith.
Joanne Quinn-Smith 2015 All rights reserved.


 

Publish Date: 02-26-2015 10:53:00
 

FREE WEDDING CHECK LIST


A Special Offer to Friends and Fans of Monday Morning Marketeer. 

Get Exclusive Special Report! 


The 10 Easy-To-Miss Things You Need For Your Wedding
But Have Probably Forgotten to Budget For!



What You Get:


· Learn the top 10 things brides almostalways forget to include in their budgets (According to a Pittsburgh wedding planning expert)!

· Learn how to plan for and avoid what would otherwise be unexpected disasters on your wedding day!
· Receive helpful tips via email for planning a wedding in Pittsburgh! (You can unsubscribe at any time)

http://www.pittsburghweddingsupergroup.com/landing/

Special offer to MondayMorningMarketeer Friends and Fans from

A Great Place to Find
Wedding Planning
Wedding Videography
Wedding Entertainment

For those of you in business, think about this, can you really afford to have a shabby wedding? Isn't that just one more image presentation of yourself?
Remember one of the mottoes of Monday Morning Marketeer, 

"It doesn't have to be expensive to be outstanding."


If you would like to learn more about using podcasts to increase your business, including producing your own podcast, 

contact Joanne Quinn-Smith at 412-444-5197

Or Email Here:




Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:
Joanne Quinn-Smith 2014, Monday Morning Marketeer„c 412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer
www.mondaymorningmarketeer.com
Unique Radio Channel at www.positivelypittsburghlivemgazine.com
facebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer„c done by Joanne Quinn-Smith.
Joanne Quinn-Smith 2015 All rights reserved.



 

Publish Date: 02-16-2015 05:46:00
 

Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence



Hosted by: technogranny
Title: Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence
Time: 12/15/2014 11:00 AM EST
Episode Notes: Have you noticed the online and offline stir about podcasts? What could be driving this resurgence in popularity? According to expert podcasters and media monitors: podcast quality is better. Economics of podcasting makes sense over traditional radio. The I Phone and other major apps have made listening easier and CARS, yes cars.

Listen to Archived Show Here


Number One Reason:

Today's podcasts are more sophisitcated, hear about the success of those putting heart and soul and professionalism into their podcasts.

Number Two Reason:

Makes New Media Sense if you are marketing business, product or service.  Producing an average podcast costs far less than producing a TV show or a radio show.  Also the CPM (the cost to an advertiser per thousand impressions, a standard ad-industry unit) is between $20 and $45.

Number Three Reason:

The secret to resurgence of podcasting is the CAR: the drive-time commuter. According to Pew Research  44 percent of all radio listening takes place in the car.  Think about how much time you spend in your car.  Car-based listeners are commuting for long periods of time, they tune in for long stretches during traffic jams or trips, that makes them valuable to advertisers.

Number Four Reason:

Slick New Apps and Software Technology!  
Apple, whose iTunes provided the launching pad for most early podcasts, gave podcasts their own, non-deletable app on the latest version of its mobile operating system.

Also apps like, Player.fm, DoggCatcher,  Pocketcast and Beyond Pod for android.


Listen to Archived Show Here

If you would like to learn more about using podcasts to increase your business, including producing your own podcast, contact Joanne Quinn-Smith at 412-444-5197

Or Email Here:



Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:
Joanne Quinn-Smith 2014, Monday Morning Marketeer„c 412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer
www.mondaymorningmarketeer.com
Unique Radio Channel at www.positivelypittsburghlivemgazine.com
facebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer„c done by Joanne Quinn-Smith.
Joanne Quinn-Smith 2014 All rights reserved.

 

Publish Date: 01-01-2015 14:25:00
 


Hosted by: technogranny
Title: Monday Morning Marketeer, 4 Reasons Why Podcasts Having Major Resurgence
Time: 12/15/2014 11:00 AM EST
Episode Notes: Have you noticed the online and offline stir about podcasts? What could be driving this resurgence in popularity? According to expert podcasters and media monitors: podcast quality is better. Economics of podcasting makes sense over traditional radio. The I Phone and other major apps have made listening easier and CARS, yes cars.

Listen to Archived Show Here


Number One Reason:

Today's podcasts are more sophisitcated, hear about the success of those putting heart and soul and professionalism into their podcasts.

Number Two Reason:

Makes New Media Sense if you are marketing business, product or service.  Producing an average podcast costs far less than producing a TV show or a radio show.  Also the CPM (the cost to an advertiser per thousand impressions, a standard ad-industry unit) is between $20 and $45.

Number Three Reason:

The secret to resurgence of podcasting is the CAR: the drive-time commuter. According to Pew Research  44 percent of all radio listening takes place in the car.  Think about how much time you spend in your car.  Car-based listeners are commuting for long periods of time, they tune in for long stretches during traffic jams or trips, that makes them valuable to advertisers.

Number Four Reason:

Slick New Apps and Software Technology!  
Apple, whose iTunes provided the launching pad for most early podcasts, gave podcasts their own, non-deletable app on the latest version of its mobile operating system.

Also apps like, Player.fm, DoggCatcher,  Pocketcast and Beyond Pod for android.


Listen to Archived Show Here




Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:
Joanne Quinn-Smith 2014, Monday Morning Marketeer„c 412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer
www.mondaymorningmarketeer.com
Unique Radio Channel at www.positivelypittsburghlivemgazine.com
facebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer

This was reported as a reproduction of Monday Morning Marketeer„c done by Joanne Quinn-Smith.
Joanne Quinn-Smith 2014 All rights reserved.





 

 

Publish Date: 08-25-2014 02:24:00
 



Hosted by: technogranny
Title: Monday Morning Marketeer, Walk Down Memory Lane as Podcasting Turned 10!
Time: 08/25/2014 12:00 PM EDT
Episode Notes: 
Last year Itunes touted that there are now 250,000 podcasts being punted out to the world: not bad for a medium that was only invented a decade ago. With the newfound popularity of podcasts, TechnoGranny would estimate that by now there are 300 to 400,000. And MondayMorningMarketeer is proud to have been an early adopter, when podcasting was a toddler. TechnoGranny started podcasting in February of 2007. Walk down memory lane as we talk about the h-lights of the first ten years of podcasting as we resurrect Monday Morning Marketeer in an extended series to talk about, you guessed it PODCASTING.
Listen Live Or Later Here


Monday Morning Marketeer 

Celebrates 7 Years in August!



Hosted By:
Joanne Quinn-Smith
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania, a full service marketing company specializing in Web 2.0 Gorilla Branding„c. Known as the Techno Granny she offers her clients unique, creative and energetic marketing and management plans. Joanne's expertise is in creating online platforms that create perpetual buzz. 

Joanne is an author, prolific blogger and talkcaster with over 800 shows. She has interviewed over 2000 prominent business owners, non-profit executives and celebrities. Her flagship website, PositivelyPittsburghLiveMagazine.com garners 220,000 hits per month, 62,000 unique page views per week and in 1 year had 2.25 million visitors. 

Joanne Quinn-Smith has been designated nationally, 2009 Small Business Journalist of the Year by the U.S. Small Business Administration for her advocacy and reporting on small business using New Media. Her good news reporting at PositivelyPittsburghLive was a finalist for best website or blog in Media for the American Business Stevie Award in 2010.  

Listen to the show HERE

Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:
Joanne Quinn-Smith 2014, Monday Morning Marketeer„c 412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer
www.mondaymorningmarketeer.com
Unique Radio Channel at www.positivelypittsburghlivemgazine.com
facebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer

Posted By: Stephanie Curtice
This was reported as a reproduction of Monday Morning Marketeer„c done by Joanne Quinn-Smith.
Joanne Quinn-Smith 2014 All rights reserved.




 

Publish Date: 05-29-2014 16:06:00
 
Monday Morning Marketeer 05-27-14
10 Must-Do Mid Year eCommerce Checkups
Hosted By: Joanne Quinn-Smith
Listen to the show online HERE

Today's Guest:
Steve Peck
Founding Partner, 8Pecks Marketing, LLC

Steve Peck is founder of 8Pecks Marketing, Inc where he and his team help businesses breakthrough the marketing doldrums that impede their growth.  While Instrumental in transforming a struggling 50 Million dollar manufacturer  into an international 270 million dollar powerhouse, Steve built the infrastructure to support the growth with minimal increases in overhead.

Steve has been solving complex business problems for 30 years, and continues to apply the latest technologies to create value for his clients.   He's been an innovator on the internet since it was all dial up where he combines his love for business, marketing and technology.

A Graduate Scholar from Syracuse University, he earned an MBA in Marketing building on a degree in Physics.  Steve has been a top 20% distributor for a billion dollar nutrition company, promoted beer in glass bottles and has had buyers fly over 2,000 miles to buy a car from him.

10 Must-Do Mid Year eCommerce Checkups 
  1. Your website and checkouts are Mobile Responsive 
  2. RICH Content - quality articles, posts, images and videos 
  3. Site Performance - fast internet means your site needs fast response time 
  4. Micro Data - control how your data looks in Google, Bing, Yahoo 
  5. Multi Channel Sales - your site, store, Amazon, eBay, local sites 
  6. Store Allows Social Logins 
  7. Free, 2 Day Shipping 
  8. Live Chat Support 
  9. Planned Email Marketing 
  10. Planned Promotions

Preview of Part II:
Next time Steve will share a road map to utilizing Ezra Firestone and Ryan Diess's Black Box Formula.  He will address issues and answer questions about business models, market assessment, supplier and procurement platforms, blogs, social media, traffic sources, conversion, branding, business practices, Unique Selling Propositions and education resources.  It will be jam packed with information for you to dig in, get strategic, and GROW your business.

Contact:
8PecksCompany
8pecksmarketing.com
2777 Darlington Road | Beaver Falls, PA 15010
(724) 213-0545


Hosted By:
Joanne Quinn-Smith
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania, a full service marketing company specializing in Web 2.0 Gorilla Branding„c. Known as the Techno Granny she offers her clients unique, creative and energetic marketing and management plans. Joanne's expertise is in creating online platforms that create perpetual buzz. 

Joanne is an author, prolific blogger and talkcaster with over 800 shows. She has interviewed over 2000 prominent business owners, non-profit executives and celebrities. Her flagship website, PositivelyPittsburghLiveMagazine.com garners 220,000 hits per month, 62,000 unique page views per week and in 1 year had 2.25 million visitors. 

Joanne Quinn-Smith has been designated nationally, 2009 Small Business Journalist of the Year by the U.S. Small Business Administration for her advocacy and reporting on small business using New Media. Her good news reporting at PositivelyPittsburghLive was a finalist for best website or blog in Media for the American Business Stevie Award in 2010.  

Listen to the show HERE

Thank you for your viewing and listening support. If you would like your business featured on the Monday Morning Marketeer please contact us HERE.

This blog post can be reproduced in its entirety with the following information:
Joanne Quinn-Smith 2014, Monday Morning Marketeer„c 412-628-5048
Listen at: http://tinyurl.com/MondayMorningMarketeer
www.mondaymorningmarketeer.com
Unique Radio Channel at www.positivelypittsburghlivemgazine.com
facebook.com/mondaymorningmarketeer | twitter.com/monmornmarketer

Posted By: Stephanie Curtice
This was reported as a reproduction of Monday Morning Marketeer„c done by Joanne Quinn-Smith.
Joanne Quinn-Smith 2014 All rights reserved.

 

Publish Date: 04-09-2014 18:15:00
 

Listen to Intro Call That Was Interrupted by Tech Difficulties

Listen to Part Two for Five Fantastic Tips on Landing Pages and Free Special Offer


Steve Peck is founder of 8Pecks Marketing, inc where he and his team help businesses breakthrough the marketing doldrums that impede their growth.  While Instrumental in transforming a struggling 50 Million dollar manufacturer  into an international 270 million dollar powerhouse, Steve built the infrastructure to support the growth with minimal increases in overhead.  


Steve has been solving complex business problems for 30 years, and continues to apply the latest technologies to create value for his clients.   He's been an innovator on the internet since it was all dial up where he combines his love for business, marketing and technology.


A Graduate Scholar from Syracuse University, he earned an MBA in Marketing building on a degree in Physics.  Steve has been a top 20% distributor for a billion dollar nutrition company, promoted beer in glass bottles and has had buyers fly over 2,000 miles to buy a car from him.   


This morning Steve is going to talk about 5 keys to creating killer landing pages that will help you crush your competition and increase your profits.   You'll get takeaways you can implement and see your conversions improve today.   Tips that recently allowed for an over 300 percent increase in webinar registrations.

Arguably his greatest accomplishment may be raising  6 great, overachieving kids with his wife Julie.  
It's all about conversion -
Some best practices but it's not a matter of what is right or wrong - it is what works and what doesn't work.

What is a landing page - 
influence visitor to take a desired action

Sometimes there is so much effort at getting traffic, getting your email opened, getting visits to your site - we throw the landing page together just to get it done.  Seen it way to many times.

Background you have to work with:

a) Who the Landing Page Targets - Target Segments with Custom Pages 
b) your desired action
c) know the flow -where is the traffic coming from

Critical Elements 
1) Killer Headline
         - Have a clear offer (signup, purchase, free trial, etc)
2) Keep your content simple
         - [don't click this button] 
         - Eliminate options and clutter
         - consistent / believable   (car insurance quote - zip code! / Driving record)
3) Make it obvious what to do!   
         Car dealer web site -  Had a button that called to the visitor (push me! Push me!)
4) Custom / Compelling Call To Action above the fold (doesn't mean a button with "Submit")
5) Test / Measure / Refine / Test - Repeat, repeat, repeat 
         - (Split Testing)
         - Scientific Method - Hypothesis & Test

Bonus - Collect only what you need - if you need more / make it two steps.
         -  Start with your call to action and work backwards
         -  Look for some models or tools to make the mechanics easier (Optimize Press, Lead Pages, Unbounce, )


Here is the special offer for listeners:
1) First 5 responders - Landing Page One on One Review with me. - Value $300
2) Everyone - Userful Resources Guide for Landing Pages including a Headline Analyzer



Steve Peck
724-510-0271

http://8pecks.com  [My It's Your Game - Blog]

http://LinkedIn.com/in/StevePeck  [Connect with me on LinkedIn]

skype: steve.peck09

(c) Joanne Quinn-Smith 2014 All Rights Reserved

This blog post can be reproduced in its entirety with the following information:
Joanne Quinn-Smith 2013, Monday Morning Marketeer„c 412-628-5048

Or on its unique radio channel at:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding.
Joanne has also been designated by the 2009 U.S. Small Business Administration as the National Small Business Journalist of the Year for her work with information relevant to and advocacy of small businesses. Joanne is the host of MondayMorningMarketeer Talkcast, 15 minute Talkcast seminars on Gorilla Marketing that you can do yourself for free or under $100.00  She is the author of Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One   available at:  http://www.amazon.com/dp/B00DHKVJOG

Follow at:  https://twitter.com/monmornmarketer


Phone:  412-444-5197


 

Publish Date: 11-29-2013 22:57:00
 

Happy Thanksgiving!
 
Just wanted to wish you a very HAPPY THANKSGIVING! And also wanted to tell you how thankful I am for you, my listeners and readers.
 
I am thankful that you in my network are excited about makrketing your business.  So I wanted to give you a special gift for thanksgiving.
I am also thankful for your entrepreneurial spirit to stay the course in an unusually long recession that appears to be breaking so I want to help you really get it going in 2014.
 
PS - 2014 Should be your BEST YEAR EVER and this is my gift to you to help you do that. 
Starting THIS COMING MONDAY, Matt Tomsho, the Effective Detective and Weston Lyon of Plug N Play Publishing, Becky Auer, the 6.5 million dollar woman of No BS Marketing  and I, Joanne Quinn Smith, the Techno Granny  will be interviewing some great marketing minds and pulling out their very best information on everything from Copy Writing to Pricing, the Lost Component of Marketing.  
 
Hear us  all LIVE - or listen to the recordings - ALL FOR ZERO COST to you! This is my gift to you from Monday Morning Marketeer.   No matter what day it is, you should hit the ground running on Monday and every day with excellent marketing strategy and this is the way to do it.  

Get your Gift here:     

 

 This blog post can be reproduced in its entirety with the following information:
Joanne Quinn-Smith 2011, Monday Morning Marketeer„c 412-628-5048
Listen at:  http://mondaymorningmarketeer.com
Blog:  www.mondaymorningmarketeer.com
Or on its unique radio channel at:
www.positivelypittsburghlivemgazine.com

Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh,Pennsylvania and an expert on Web 2.0 Branding.
Joanne has also been designated by the 2009 U.S. Small Business Administration as the Small Business Journalist of the Year for her work with information relevant to and advocacy of small businesses.
Follow at:  https://twitter.com/monmornmarketer

Facebook:  http://www.facebook.com/mondaymorningmarketeer
Phone:  412-444-5197

 

 

Publish Date: 09-05-2013 02:01:00
 


14 Ways to Add Social Media 

to Your Marketing Plan 


There's so much social media buzz out there and if you check on how many ways that you can just share something you will find  334 just on Add This.  So do you Join the Social Media Party or Start Your Own?


Which sites do you want to promote?  You can't be everything to everyone, you can't do them all.

My suggestion, first join the party then think about having your own.

If you do not already have a social media marketing plan for your small business, then you need to get one because it is very powerful and inexpensive to augment your marketing using social media.  Social media sites have started to take over the internet and even cellular phones as well. There are direct applications on smart phones for major sites like LinkedIn, Facebook, Twitter, FourScore, Yelp and more.  Some people have 24/7 access to their social media sites.

Small businesses can use these sites to market products, services, and keep their clientele informed. This is a great way to build up a local small business, an online small business, or even for a larger business. Nearly every business uses some form of social media marketing to help drive traffic to their website and gain new business.

15 Basic and Easy to do Steps to Add 
Social Media to Your Marketing Plan:

1. Decide who is going to be responsible for your social media community, in other words who is going to be the networker at the party?
You can add additional administrators but each person needs to know their responsibility for updating content for your site, Multiple administrators is a good idea, if one person leaves then you can continue.

2. Claim your name on as many social media sites as possible but remember  you are only going to work a few.












3. Select an image that will represent your company, the branding should match your website and your other materials so guests and prospects can identify you.


Important to  select an image that will look good in miniature: think about  the size of a Twitter Profile pic, or how a thumbnail of a Facebook Page looks when the administrator posts something on the Wall.

4. Social media requires time and attention. Regular updates, posts and content are key to your social media community's success. Come up with a plan for how you'll communicate through
your social media community before you launch it.

If you're committed to updating your social community regularly and want it to grow, you should list your social media addresses everywhere  that you list your business website”your brochures, posters, business cards and other printed information. Be sure to include a link to your social media community wherever you list your contact info on your web page.   There are icons for this at Twitter, at Facebook and also LinkedIn.


You may also want to consider listing it as part of your email signature.

5. Any Business Owner Needs a LinkedIn Profile at the Very Least,
Also Key Personnel should have LinkedIn Profiles then register your business.
Join Groups in Your Area and in your niche
In Your Area”to promote local business
In your niche”to monitor your competition
List your linkedin profile in your signature line of all of your e-mail  accounts, put a button on your website and put it on your business card

6. Start Your  Brand Building .  You are the Brand and so are your key employees.  That's why LinkedIn is so crucial. You should know that this type of plan can work for anything from a flower shop to an internet marketing business and everything in between. Social media is worldwide and used by huge corporations, but it also helps to level the playing field for a small business as well.


7. Get a Twitter Account for your Business


From Twitter Blog
8. Brand building is a huge way to get your small business more recognized and more popular. You need to open a twitter account for your business and actually learn how to use it in your niche. This can be a line of defense for customer service and it can also help you to manage and build a great reputation. It may not always be about promotions, but it is a great way to tune into your market.


   Again Your twitter account should be on your business cards.
 Plan to Follow area businesses, organizations, non-profits, follow friends of friends who follow you.
  Twitter can be used as a promotion as well and you could get a customer a couple dollars off their bill or a free dessert if they follow you while they are in the restaurant.   Just have them do it on their phone and show a manager. This is a great way to build up followers for a local business.



9. Nearly everybody that is able to access the internet has a Facebook page. This is one of the most popular ways to stay in contact and waste time at work , home, on your cell phone.
 You can leverage this and turn it into business for yourself. Just create a Facebook profile for yourself, and then create a fan page for your business.
  If you're trying to publicize a Facebook Page, be sure to secure your vanity URL.  You no longer need 25 fans to get your own vanity URL.  This way you have a  short and sweet easy-to-list URL to include in your overall communications efforts.  Mine for this blog is:  http://facebook.com/MondayMorningMarketeer



 Using the restaurant example, this could be a great way to announce new featured dishes, drink specials, happy hours, and any events you have going on. Just get people in your local area to become fans of your page on Facebook. When they do, their friends will all see it and have the opportunity to become fans as well.
  Then as you get more accustomed to it:  Use Fan Gate and Landing Pages to track your fans and be able to communicate with then, this is a private application.  You can buy many, but I have one you can use for free.  Iframe and you can download it at http://mattgarret.com
         
10. If you have a brick and mortar business with a location you should also be on Facebook Places

 Here you can reward people for checking in .  Have special deals for check ins.  Great tool as then all of their friends will know they are there and encourage their friends to stop in or frequent your establishment also.





11.    You Should also have a blog attached to your website, for Multimedia marketing, some of your clients or guests are going to want to read, some people write blogs and others read them. Some geeks and consultants recommend WordPress.  I personally recommend Blogpot as it is owned by Google and I don't think that Google is going to not categorize its own products.  Also there is an ease of using Blogger and I think WordPress requires a little more computer prowess.  However there are advantages as WordPress will allow you to host your own blog on their site for a small fee.





12.Audios or TalkCasts like this show if you do them on a regular basis.





13.In the must-have online marketing checklist for your business: you've checked off website, search engine optimization, email marketing, and social media (hopefully some type of social presence relevant to your audience). So what other online tool can you use to make an impact?






14. Add Video to your social and digital media marketing plan.
Video:   video capability is the fastest-growing website feature for small-business advertisers--here are some places to post your videos
  • Tube Mogul
  • Vimeo
  • YouTube


  •  

According to Web Strategist Eric Tsai, Instead of trying to reach broad targets of demographic groups, investing in paid media we find valuable organic content becoming more powerful, ranking higher by search engines and shared by passionate communities.
Go Figure, the popularity of Reality TV has reached the internet.  At Each One Teach One Conference in Pittsburh, Pa.-----------------------Thornhill spoke that Hollywood is looking for real life stories and places like YouTube and Vimeo have become the place to tell those stories.
    From blog by Eric Tsai, Business Coach and Web Strategist

    At the 2010 Search Engine Strategies Conference & Expo, Greg     Jarboe, president and co-founder of SEO-PR revealed that:
  Americans watch more videos a month on YouTube than they conduct searches on Google
  A video is 50 times more likely to get a first-page Google ranking than a text page


If those finding aren't stunning, coming from an SEO perspective check out Pew Internet Research's recent study indicating that 7 in 10 adult internet users (69%) have used the internet to watch or download video. That represents 52% of all adults in the United States.


 Video is an incredible way to connect with people online.  Until the Internet, the only way to get your video message to a mass audience was to pay for a TV commercial.

  Storytelling with Video
  tell a story,
  provide product demos,
  customers testimonials
  Videos can be hosted on your website or these other platforms that can help you go viral: 

· Screencasts ”Sometimes You can even create these for free.  Great for online explanations of applications and website. 
Screencast Applications that you can try
  Camtasia
  Screenflow (Mac only).

  http://www.screenr.com--this one is free


 This is an excerpt from my book.

To purchase the book,
 "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One" 

This blog post can be reproduced in its entirety with the following information:
Joanne Quinn-Smith 2011, Monday Morning Marketeer„c 412-628-5048
Listen at:  http://mondaymorningmarketeer.com
Blog:  www.mondaymorningmarketeer.com
Or on its unique radio channel at:
www.positivelypittsburghlivemgazine.com

Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh,Pennsylvania and an expert on Web 2.0 Branding.
Joanne has also been designated by the 2009 U.S. Small Business Administration as the Small Business Journalist of the Year for her work with information relevant to and advocacy of small businesses.
Follow at:  https://twitter.com/monmornmarketer

Facebook:  http://www.facebook.com/mondaymorningmarketeer
Phone:  412-444-5197

 

Publish Date: 07-30-2013 12:34:00
 




Get Your Complementary Copy of TechnoGranny, Joanne Quinn-Smith's First Book, "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One." 

 Today, Tuesday, July 30 and Tomorrow, Wednesday, July 31, 2013 you can get your copy without paying. You can get a Kindle version at: http://www.amazon.com/dp/B00DHKVJOG

Not to worry if you do not have an Amazon Kindle, you can download Amazon Kindle for your PC first, also no charge and then order your free copy.
Here is synopsis of the book:




"Folly of the Marketing Plan in Your Head truly will give you a 101 Reasons to Write One. And the K.I.S.S. List will make it simple for you. There are even downloadable templates to help you keep track of your information. You will learn where to start with goals and self evaluation. Both very important tools because if you don't know where you are going, you will never figure out how to get there.

There are important lessons about
· defining your product
· whose needs it will satisfy
· how to get your message out to them.

In simple laymen's terms you will also learn
· how to determine your best customer
· your target market
· and your pricing strategy--the lost component of marketing.

In addition included are lessons on
· super data and how it can help you to segment your market,
· how to utilize long term evaluations of your sales results progress
· and ways to eliminate your customers' obstacles in doing business with you.

This book covers everything from social media, customer appreciation and of course the personal touch. Come away with multiple ways to "touch" your clients so that you are "first on their mind" and their money is "in your bank account."

Important Take Away from this book:
· Why you need a written marketing plan
· What you will learn about your business in the process of writing your marketing plan
· How writing and then implementing your plan will increase your bottom line sales and profit
· How to use your market data to keep your business fresh, growing and sustainable
· Resources that will help you with your marketing plan and in your business

Author of Windshift and Username and publisher, Joyce Faulkner says, "It's a quick read but you will go back many times to read again and garner more in depth information."



This blog post can be reproduced in its entirety with the following information:
Joanne Quinn-Smith 2013, Monday Morning Marketeer„c 412-628-5048

Or on its unique radio channel at:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding.
Joanne has also been designated by the 2009 U.S. Small Business Administration as the National Small Business Journalist of the Year for her work with information relevant to and advocacy of small businesses. Joanne is the host of MondayMorningMarketeer Talkcast, 15 minute Talkcast seminars on Gorilla Marketing that you can do yourself for free or under $100.00  She is the author of Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One   available at:  http://www.amazon.com/dp/B00DHKVJOG

Follow at:  https://twitter.com/monmornmarketer


Phone:  412-444-5197

 

Publish Date: 07-25-2013 16:22:00
 


It's Finally Here, First in a Series of Books
by 
MondayMorningMarketeer, Joanne Quinn-Smith

Available for Kindle on Amazon


"Folly of the Marketing Plan in Your Head truly will give you a 101 Reasons to Write One. And the K.I.S.S. List will make it simple for you. There are even downloadable templates to help you keep track of your information. You will learn where to start with goals and self evaluation. Both very important tools because if you don't know where you are going, you will never figure out how to get there.

There are important lessons about
· defining your product
· whose needs it will satisfy
· how to get your message out to them.

In simple laymen's terms you will also learn
· how to determine your best customer
· your target market
· and your pricing strategy--the lost component of marketing.

In addition included are lessons on
· super data and how it can help you to segment your market,
· how to utilize long term evaluations of your sales results progress
· and ways to eliminate your customers' obstacles in doing business with you.

This book covers everything from social media, customer appreciation and of course the personal touch. Come away with multiple ways to "touch" your clients so that you are "first on their mind" and their money is "in your bank account."

Important Take Away from this book:
· Why you need a written marketing plan
· What you will learn about your business in the process of writing your marketing plan
· How writing and then implementing your plan will increase your bottom line sales and profit
· How to use your market data to keep your business fresh, growing and sustainable
· Resources that will help you with your marketing plan and in your business

Author of Windshift and Username and publisher, Joyce Faulkner says, "It's a quick read but you will go back many times to read again and garner more in depth information."

Click Here to Get it for free, 

all day July 30 & 31, 2013.  

After that pay only $9.99


 

Publish Date: 04-09-2013 05:19:00
 



Most small businesses who have a strategic marketing plan, need to pay more attention to reality shows.  Stuff happens, has it happened to you?  Has the market changed?  By definition of being relevant to the marketplace, have you had to change direction?  Great questions to be asking in the second Quarter.  Is it time to evolve and fine tune your play book.  Here are:

Five Things to Incorporate
 into the Execution of the Second Quarter of Your Yearly Marketing Plan

1.        If you don't have a strategic marketing calendar, you should have one.  This is a month by month timeline that not only sets up what you want to do but what your results should be.
The second quarter should be an evaluation time.
Are you on track to execute?
Are you on budget?
Have you realized the predicted results?
Are you getting your predicted return on investment?
This is reality check time.
2.        Is there any fine tuning to be done?  In this microwave generation of nano fast technology, has the marketplace changed.  Are there trends that you need to retool for.?  Your marketing plan has got to be dynamic and timely.  Please don't say, but Joanne, my business is different, I sell flux coated welding rods and they haven't changed in forty years.  Oh yeah, well the marketplace has and you must be aware of that or you may be sitting with your thumb up your perverbial butt trying to figure out why business has fallen off.  Please do add some evaluation time in your marketing plan and some metrics for doing this.  
There is No Magic Lamp!  Test and Re-Test!
The goal in basketball and football is still to win the game and in many advanced teams to win it with as minimal penalties and as many points as  possible, but many variables can change the methodology.    Big   For instance this has been a year frought with more tornadoes already than have happened in over a hundred years.  How does that affect your business.  What about the Tsunami in Japan, many companies are affected by the availability of parts and I know food companies are affected.
changes around you, external variables, these are things you must keep up with.
Recently Denny's has instituted baconalia, a campaign that puts bacon on everything.  In an age when people are more heart conscious you would think that people would stop eating bacon. But here we are facing what some people fear are the ravages of 2012 and many people are saying, what the heck, ”let's live a little. That's the only excuse why I can imagine that anyone would put bacon on an ice cream sundae.
Some other things to consider, a major competitior going out of business, a new competitor starting in the business, any synergistic companies that might be floundering that need your help or that might be thriving that can help you.
3.     Get R Done,  a client and restauraunteur, that was his by-line.  Jimmy G's mantra was Get R Done.  
  • How much of your first quarter plan did you get accomplished?
  • Do you need to change some directions or tactics?
  • What worked, what needs to change?
  • If you had a failure what did you learn from it?                             
  • If you had a success what did you gain?                
  • Is it time for a press release to celebrate your success?
  • It is time to meet with your board or partners and analyze how things are going, 
         Success can be a great morale builder and failures can help you to learn.

All of these things can be incorporated into your marketing placn.

4.       Ask you prospects and clients how you are doing?  Monkey Survey is free, use your list and ask for help, offer something of value but not expensive to you in return for all of your friends filling out a survey and ask relevant questions about your marketing efforts. 0Who should you ask, you're A,B and C list.  My brother is not a customer but he is one of the greatest critics, and sometimes advocates that I have.  Use your Facebook, Twitter, LinkedIn and E-zine list also.  Then calculate the results, learn from it and adjust.
5.       Go back and make revisions”oh no, she did not say, change the plan did she?
Yes, I said it, your strategic marketing plan is a dynamic work in progress.  If it was static it would not be marketing.  Gone is the old style of marketing where you invented a product or service and tried to cram it down people's throats.  Now you must find a need and fill it, follow the trends and feed them, work with feedback from your clients and prospects.

To purchase the book,
 "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One" 


This blog post can be reproduced in its entirety with the following information:
Joanne Quinn-Smith 2011, Monday Morning Marketeer„c 412-628-5048
Listen at:  http://mondaymorningmarketeer.com
Blog:  www.mondaymorningmarketeer.com
Or on its unique radio channel at:
www.positivelypittsburghlivemgazine.com

Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh,Pennsylvania and an expert on Web 2.0 Branding.
Joanne has also been designated by the 2009 U.S. Small Business Administration as the Small Business Journalist of the Year for her work with information relevant to and advocacy of small businesses.
Follow at:  https://twitter.com/monmornmarketer

Facebook:  http://www.facebook.com/mondaymorningmarketeer
Phone:  412-444-5197

 

Publish Date: 11-09-2012 03:52:00
 





Hosted by: technogranny

Title: Monday Morning Marketeer, How to Start Your Marketing Plan for 2013

Same information different year.

Listen to Show Here

Hosted by: technogranny
Title: Monday Morning Marketeer, How to Start Your Marketing Plan for 2011
Time: 01/24/2011 11:00 AM EST
Episode Notes: You never thought of doing a marketing plan for the year, shame on you! It's not too late. The snow has not thawed yet and guaranteed you will still have a few days where you do not feel like going out of the house, so let's get started with the basics, where do you start? And how do you make it sticky? Or how do you make sure that it is something you can and will follow?


Sticky and Stickiness are ways to describe marketing ideas that hold a certain value in a user's mind. Within that value, the ideas must be worth enough to be shared with friends and family.
The concept of sticky marketing came from Malcolm Gladwell's The Tipping Point. Gladwell discusses product epidemics and tipping points being made up of 3 Laws:
1. The Law of the Few
2. The Stickiness Factor
3. Law of Context
The Tipping Point illustrates that products and services if presented right, and under the right circumstances, can be irresistible and sticky.

No matter what time of year!
The clock is ticking for
the success of your business.
Whether you are reading this at the first of the  year or the end of it, the clock is ticking.  Have you ever heard that having no business plan is like having a plan to fail?  No matter when you are reading this, there are only a Only a few more hours until the clock strikes IMMINENT, yes imminent and that is what time your failure arrives without a marketing plan.  Soon you will  fin yourself in another month, another quarter, another year without a marketing plan.   Do you know what you want to accomplish this year and what about the next and the year after that.  This is not And I'm not talking about your year-after-year resolution to that becomes a wish list at the end of the year that your fairy godmother did not grant.  Have you taken the time to sit down and truly figure out what you want to achieve for you and your business in the next months, next quarter, next year?
 This is not you writing into your to do list or on your calendar:
Here is a list of generic goals.
A..   Get my business in shape
B. Outpace my competitior
C. Find more clients
D. Make more money
But how are you going to get there?
The buzz word now is sustainable business.  If you are jumping on this buzz like it's the train to success, which it is,  you must understand the importance of planning. However, that's often easier said than done. Hectic schedules and day-to-day business tend to get in the way.  Again it is biblical, Write your vision on tablets.
Have no fear! Even if you haven't put a strategic marketing plan in place for 2011, it's not too late to get started now. So, what are you waiting for? Here are simple five steps to kick you into high gear and help you develop a marketing plan that will generate results for your business.

1. Start with goals
Sounds elementary, but you have
got to set goals.
Before you can put a plan in action, you need to know which direction you're headed. Although this may seem like an obvious step, it can be often overlooked.
Take the time to write down specific, measureable goals for your business. Start with the larger goal in mind. Then, take it down into bite-sized chunks and look at what benchmarks you need to achieve on a monthly basis to accomplish the overall goal.  Not only will this exercise help you determine the best marketing strategy, but it will help hold you accountable along the way.
I will give you an example from my own seminar, Monday Morning Marketeer„c  This is part of my Dreamweaver Marketing Associates plan which is by the way the parent company from which I run both my full service marketing company and all of my information products and media.
Goals from my Dreamweaver Marketing Plan Example:

  •   to garner additional listeners and sponsors for my radio shows
  •   To diversify products and add new ones that will augment my online platform and my business
  •   To create more stable income with diversification
  •   To increase my list and sphere of influence
  •   To keep my online identity fresh

I am not going to bore you with the bite size chunks that I broke these down into.  Everyone has to start somewhere and this is where I started.

2. Self Evaluation
What do you see when you
look in the mirror at your
business?
The best marketing strategies in the world can't help a business that doesn't have a killer product or service. Before you do anything else, make sure you've got something spectacular to offer your customers.
I know, I know we all think our own business is the best thing since sliced bread. But, ask your customers. Do they feel the same way? Does your product or service solve their problems or give them the results they're after? Do your customers receive top-notch service?
If you're not sure about the answers, talk to your employees and your customers. Getting their honest feedback will likely highlight some ways you can improve your offerings and make your business shine.
Here's what I did in my Dreamweaver Marketing Associates Plan with regard to my media offerings:
Looked at my editorial calendar and how I could beef up my calendar for:
TechnoGrannyShow
PositivelyPittsburghLive
Monday Morning Marketeer
Professionals with Impact
This all feeds locally into PositivelyPittsburghLiveMagazine.com
So I looked at:
Web Statistics including hits, click throughs and unique page views
Did my clients find the Pittsburgh Internet Radio and TV channel easy to use?
Did they even understand its purpose?
What could I do to augment content?
Could I turn my current listeners and viewers into advocates?
What did they think I should add?
How did they think I could improve?
I turned my listeners and readers into marketing constultants.  I asked them what they wanted, what could be better, how could I fix it.  And guess what?  I also took their recommendations.

3. Master the basics
It's simple!  Just do it!
There are a couple of marketing basics that are so essential, it's like milk and bread. Branding and a websites fall into that category. If you want to move the needle for your business this year, you must have these in place.
Your brand has not only to be exciting but also rock solid.  This  is an integral to a successful business. More than just a logo, a brand is the personality of your business. In other words, your brand communicates who you are and what makes you different from the competition. If you haven't nailed down your brand message, now is the time. Don't wait another year to get this right.
In today's digital world, an amateur website just won't cut it anymore. A well-written, user-friendly website is a must for businesses. In a world that's constantly competing for eyeballs, make sure your site hits the mark and doesn't leave them quickly moving on to the next one.
These are some methods that I used in my Dreamweaver Marketing Associates.  I decided that I needed to  Promote my business by increased Internet marketing.
These are areas that I will share my ideas with you for various niches in the media portion of my business:
Every Monday at the beginning of my show, PositivelyPittsburghLive I do the local good news.  I decided not enough people were listening and so I had my blogger put together the news in blog format with links back to listen and planned to  blast it out to my list every Tuesday.  The goal was to get 20% additional listeners and it is working, every month.
The Roving Pittsburgher„c is another segment on the news which listeners really seem to like, even my guests who I force to listen to it before their roundtable interview on PositivelyPittsburghLive.  This is where I tell listeners where I , my good news reporters and other PositivePittsburghers have been the week before. Decided that this had to become more organized and profitable so I did a few things.  I purchased domain names and negotiated a new website, put a system into place to get more tickets for events and more dinner invitations. I also have plans to institute a monthly video contest where viewers can send in their own pictures which my staff will turn into a video.  The plan for the following year is to send out
the Roving Pittsburgher Report on Wednesdays.

Post Script PPL         .
In order to raise the number of listeners and hit to my PPL Mag I needed a vehicle.  So I invented the PPL Post Script in which I would send out all of the syndicated show links that were archived in the previous two weeks.  This increased listeners.  This is a Thursday blast.
To further interest local listeners I developed Positively Pittsburgh Live Perks„c  This is a blast for channel owners on PositivelyPittsburghLive to put out special deals for PositivelyPittsburghLive listeners on DreamweaverMarketing Associates mailing list.
     

4. Make Sure You Get Noticed
Social media is definitely the new kid on the block. But before you rush off to sign up for a Twitter account, take a look at your current marketing efforts and determine what is working well for you.
Start some fireworks
about your business!
For instance, if word of mouth is your top business generator, build a referral strategy that rewards your biggest fans for spreading the word. Or, if your email list responds well to your campaigns, look for ways to grow your list by encouraging your readers to share it with their friends.
Whatever it is, continue to focus your energy in this area and look for ways to amplify it.
Oftentimes, the most profitable marketing effort we can employ is by taking a strategy that is working really well and turning up the volume.

If you have a mobile phone use down time to communicate on LinkedIn, Facebook, Twitter, even Sprouter and what I am doing now in New Media, TalkShoe, also Blogger
I have Ning Network for Positive Pittsburghers and two Sundays ago sent out 1700 invitations to join.  :My newest strategy is to offer a free gift to everyone on the site once we hit each breakthrough goal for membership.  I have enlisted clients and local vendors to provide the gifts.  No cost for me and good public relations for them.

5. Stretch yourself
The reward is in the stretch!
So wake up!
Once you've hammered out ways to improve already successful strategies, you can begin to venture into uncharted territory. Social media is the considered marketing frontier for small business and it can be a great way to engage customers, generate leads and provide customer service.
But, before you take the plunge, do your research. Determine what you want to accomplish through social media. Find out where your customers hang out on line and where they go to get their information.  Also  look at what is working well for other businesses in your niche. A misguided social media effort will suck up a lot of time and produce little in return.
Determine your goals because your return on investment will not always be in dollars. It could be in visibility, additional hits to your website, additional inquiries.  These are my goals for my internet radio shows.
Additional listeners
Additional visibility
Give out good information to create credibility
Build relationships to increase customers
       So with that in mind I certainly hope you will use the share button to pass this blog onto friends and also that you

For More on this Topic:
 "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One" 


       Will listen to MondayMorningMarketeer„c or one of my other four internet radio shows.
You can listen to a fifteen minute audio version similar to this blog at:
Monday Morning Marketeer,


This blog post can be reproduced in its entirety with the following information:
Joanne Quinn-Smith 2011, Monday Morning Marketeer„c 412-628-5048
Listen at:  http://mondaymorningmarketeer.com
Blog:  www.mondaymorningmarketeer.com
Or on its unique radio channel at:
www.positivelypittsburghlivemgazine.com

Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh,Pennsylvania and an expert on Web 2.0 Branding.
Joanne has also been designated by the 2009 U.S. Small Business Administration as the Small Business Journalist of the Year for her work with information relevant to and advocacy of small businesses.
Follow at:  https://twitter.com/monmornmarketer

Facebook:  http://www.facebook.com/mondaymorningmarketeer
Phone:  412-444-5197
11 11:00 AM EST
Episode Notes: You never thought of doing a marketing plan for the year, shame on you! It's not too late. The snow has not thawed yet and guaranteed you will still have a few days where you do not feel like going out of the house, so let's get started with the basics, where do you start? And how do you make it sticky? Or how do you make sure that it is something you can and will follow?

 

Publish Date: 10-22-2012 13:18:00
 

Listen to Seminar Here

Title: Monday Morning Marketeer--5 Ways that Press Release Help Web 2.0 Branding
Time: 09/24/2012 11:00 AM EDT
Episode Notes: Press releases are not just for getting attention on traditional media. Distributed properly press releases can add to your Web 2.0 Branding.But you should not just put them up on a press release site or on your web site and forget about them. So today you will get 5 Ways to use them to augment your Web 2.0 Branding from Joanne Quinn-Smith the Techno Granny.

And her guest, Hank Walshak of Walshak Communications will give you 11 Concrete ways to rock out your press releases so that they are a work of art from start to finish.  Hank Walshak, the Communications Expert for Experts Hank's Website, is the founder and CEO of Walshak Communications, Inc. helps business consultants and other experts to: Be read. Be heard. Be seen. And be known. He enables clients to create and market their content through traditional and social media to stand out and apart as leaders in their fields.

Hank has authored three books, the most recent being Driven: A How-to Strategy for Unlocking Your Greatest Potential, a work of creative nonfiction, written with Razi Imam and published by John Wiley & Sons How to Strategy Website  So listen in to get tips on how to rock out you press release and upgrade your Web 2.0 Branding at the same time.





Hank Walshak
Communication Expert for Experts

Hank Walshak, the Communications Expert for Experts (www.hankwalshak.com), is the founder and
CEO of Walshak Communications, Inc.  helps business consultants and other experts to: Be read. Be
Hank Walshak, Media Specialist
heard. Be seen. And be known. He enables clients to create and market their content through traditional
and social media to stand out and apart as leaders in their fields.

He is adept at enabling clients to articulate their ideas in ways that energize and stay with their
audiences.

For more than 25 years, he has consulted with, coached, and implemented communications programs for business experts across a number of industries, from start ups, pharmaceuticals, energy, high technology, manufacturing, and advanced materials to health care, law to petrochemicals, sales, accounting, and higher education.

He has authored three books, the most recent being Driven: A How-to Strategy for Unlocking Your
Greatest Potential, a work ofcreative nonfiction, written with Razi Imam and published by John Wiley & Sons (www.drivennation.com). His earlier works include Meeting the Challenge: The Wesley College Story 1873-2003, and Elmira College: Still Ahead of Its Time.He is a coauthor of 29 Perspectives: Success Strategies for Business and Life, published by the Pittsburgh Coaches Association and Top Ten Tips for Lasting Happiness, published by Dr. Nancy Mramor.

 Show Notes


1.       You can use news releases to explode brand visibility and awareness of your company, products, or services.

2.       News releases complement other brand-supporting communications.

3.       Releases add support to the contacts you make with television and talk-show producers and reporters.

4.       Periodic releases are great ways to make yourself known to clients or customers.

5.       You can make repeated impressions for your brand on media people, clients, or customers. Repeated impressions through releases show your audiences that your company is thriving and growing.

6.       Be sure to print your news releases on your company or organization letterhead. This helps to establish your credentials with the media.

7.       Make sure you follow an accepted format when drafting your news releases.

8.       Remember to include contact information should the media want to contact you about your news releases.

9.       Try to fit your news releases within one, word-processed page or one email screen.

10.   Make sure to use a reputable news-release company like PR Web, PR Newswire, Vocus, or Cision. These companies deliver your releases to a multitude of traditional and social media.

11.   When staging an event, news releases build media and audience awareness and involvement before the  event.

Hank Walshak
Walshak Communications, Inc.
225 Cambridge Road
Bethel Park, PA 15102
412-831-3023


(c) Joanne Quinn-Smith 2012  This blog may be reprinted only in its entirety and with all of the following information.


        Joanne Quinn-Smith, Host of MondayMorningMarketeer
      Award winning internet radio broadcaster, blogger, author  and internet radio and TV network editor and publisher and an expert on Web 2.0 Branding.   Joanne is the owner and CEO, Creative Energy Officer, of Dreamweaver Marketing Associates, a successful Pittsburgh-based marketing company. She is a grandmother and great grandmother, an unlikely trendsetter for online journalism and broadcasting. Joanne is internationally known as the Get Your Google On Gal.  But better known as Techno Granny„c to over one million accumulated online listeners worldwide.   Joanne has created a revolutionary online NEW MEDIA platform in Internet broadcasting, blogging and other social media participation that represents the new second generation of World Wide Web interactions, known in technology circles as Web 2.0. JQS is the online publisher of PositivelyPittsburghLiveMagazine.com, an online community magazine to disseminate the Positive News for Positive Pittsburghers.  PPL Mag is Pittsburgh's First Internet radio and TV network with syndicated channels and online radio and TV capabilities.

      Joanne was  also as the 2009 U.S. Small Business Administration "Journalist of the Year" for her work with information relevant to and advocacy of small businesses.
Follow at: MondayMorningMarketeerTwitterr
Facebook:  http://www.facebook.com/mondaymorningmarketeer
h    Blog:  http://mondaymorningmarketeer.comPhone:  412-444-5197




 

Publish Date: 03-06-2012 03:54:00
 


MondayMorningMarketeer Branding Series would not be complete without speaking about Image Branding. Listeners may think this is a bit off track from what Web 2.0 Branding Series would normally include, however, entrepreneurs and businesses need to collateralize their visual branding also.

Guest, Susan Newman is a brand identity designer and web specialist. Owner, Susan Newman Design Inc, Founder of Branding You BetterTM , Broadcast LouderTM , Visual BroadcastingTM , and co-Founder of Frogs Are GreenTM .  From designing a business logo and stationery package to print marketing such as brochures, posters, banners and signage, to social media page design (like Twitter/YouTube backgrounds and Facebook pages) and online marketing, website design, development including e-commerce, (theme creation for Wordpress and Concrete5, seo expertise) to email marketing, your visual image has to be consistent.  This is what Image Branding Specialist Susan Newman will discuss--Image Branding to augment Web 2.0 Branding.
Listen to Monday Morning Marketeer, Image Branding



Content for Call Broadcast Louder and Monday Marketeer:

Susan Newman
Susan Newman, brand identity designer and web specialist. Owner, Susan Newman Design Inc, Founder of Branding You BetterTM , Broadcast LouderTM , Visual BroadcastingTM  , and co-Founder of Frogs Are GreenTM .

If they want to tweet about Broadcast Louder:
I am learning to @broadcastlouder, build my brand and increase my visibility! #sbuzzu #broadcastlouder

Tell us a bit about your companies and mission:

Susan Newman Design Inc:
Working with entrepreneurs and businesses to brand their image. From designing their logo and stationery package to print marketing such as brochures, posters, banners and signage, to social media page design (like Twitter/YouTube backgrounds and Facebook pages) and online marketing, website design, development including e-commerce, (theme creation for Wordpress and Concrete5, seo expertise) to email marketing.

Visual Broadcasting takes that one step further. One-on-one in-person brand conceptualization development coaching in 1/2 day or full day sessions. Building a company's brand guide so their know all their preferences, which can assist them down the road as they develop their presence.

Branding You Better My blog which focuses solely on branding & features entrepreneurs and creatives in an interview series. Blog posts are usually on branding issues, some are about websites, social media and marketing and many contain video screencasts tutorials.

Broadcast Louder Program has both free
and premium downloads.
Broadcast Louder is online classes for entrepreneurs and creatives to teach them what they need to know to build their businesses right. I have invited expert guests for each topic & I decided the topics that I feel will help businesses. Some classes are now available as downloads (hour long audio classes with written content, ppt and homework) and starting March 28th, we start the new online classes.

Frogs Are Green Co-founded with my friend, colleague and author, Mary Jo Rhodes, Frogs Are Green is an awareness organization helping to save frogs and amphibians from extinction. More than 1/3 of amphibians are threatened with extinction from a variety of issues and need our help. We feel if we can reach children by engaging them, they will care and continue to help as they grow up. This past year we had our annual kids' art contest which drew 515 entries, and our photo contests which drew 65, all from more than 25 countries around the world.

Broadcast Louder and why I created this?
As a professional creative, who is also a business owner, I understand what business owners need to build their business the right way.  I'd love to explain why I've created Broadcast Louder and go over some of the benefits it will bring to creatives and entrepreneurs.
To build a business the most effective way for the highest ROI, you need to know the easiest and most productive ways to spend your time. So many talk about gaining friends and prospects through social media but you can easily spend hours commenting and posting without any success.
This is because you are not attracting your ideal clients in the right way. You also need to yes, Broadcast Louder wider and farther and think on a global scale.
You have specific business goals and unique products & services but you're not sure what steps to take next to grow in the direction that's right for your business.

Why am I doing this
After working many years in corporate America at an executive level, I decide to open my own studio and founded my business in 1994 that's 18 years now! I have ridden the rollercoaster of the economy and seen my businesses grow, as I branched out into different areas and I have learned so much. When you start your own business there are all sorts of challenges, from initial start up costs to finding and maintaining a client base, to keeping clients and fans interested in what you are doing through blogging and social media.
I knew I had to share what I've learned with others about branding, marketing, website design and development and many more topics. I bring in experts in each particular field so they can add the latest and most effective techniques that are working for them as well as for their own clients. We discuss all the key points of that topic so business owners are learning the most beneficial techniques for them.
In the first grouping of online classes, Creativity + Abundance 1.0, I wanted the webinar series to be somewhat in succession from the first spark of an idea and wanting to create a business around that, which includes branding and what branding means, to the product development, online presence, marketing, social media, publicity campaign and all the stops along the way to solidifying that company's business plan. Talking the talk and walking the walk.

Creativity + Abundance 1.0
Available as a download, these classes are on Branding with guest, Todd Radom (professional sports brand identity designer), Products: One of a kind vs Limited Edition with Mark T. Smith (professional fine artist and curator), Sales and Cost Challenges with Julie Steelman(bankability guru, and author of the Effortless Yes), Social Media Strategies with Ted Rubin (social marketing strategist for Collective Bias), Time Management with Payson Cooper (social media and marketing expert, Easy Marketing Secrets ), Website Development, CMS's and E-commerce with Gina Nieves (Founder of MarkNet Group), Content Repurposing and Syndication with Denise Wakeman (Founder of the Blog Squad), and Public Relations and presentation with Robyn Hatcher (founder of SpeakEtc). What can I say except these 8 classes are power-packed and offer great content. I am thrilled to have these amazing expert guests in this series.
This Spring we will begin again with new topics and we're starting with
Starting March 28th with a FREE kick off class:
Ultimate Marketing Tips!
8-9 PM EST
From how to run an effective pay per click advertising campaign to the steps you need to know about building your first iphone or ipad app!

With Special Guest Louis Tanguay of Circle Marketing.
I truly believe that by learning to Broadcast Louder and staying focused, that means consistency as well, it will propel businesses in the right direction, to gain a larger targeted audience, new sales opportunities and greater abundance!
Branding You Better offers branding interviews for artists,
businesses, non profit organizations.

What do I mean about the right direction?
The community I live in is culturally active. Gallery openings, theater, movies, bicycle tours, races, parades, and more. The biggest problem I see that most of these businesses are not addressing, is public awareness, and marketing so the public actually knows you and what you are doing.
I know that many of these businesses are struggling dues to cut backs and the economy, but there are so many things they could be doing that wouldn't cost them anything or very little (except maybe a little time invested) and it could be a game changer. When I see this I want so much to help them all, but I just can't. I do have my own non-profit as I mentioned previously and I picked one theater company to help, Hudson Theatre Ensemble and have been their graphic and web designer since 2004.
This is why I created Broadcast Louder, because there are so many artists, creative businesses and entrepreneurs that need that extra help to learn new techniques and the best ones and it could truly make a difference to them.

So, let's talk a bit about some of the key areas that would help a business attract those ideal clients and customers.

Branding What is it Really?

Most people don't know that branding is more than an image, it's wording too.  Clear, passionate words that grab a hold of your viewer, explain your product or vision so your company mission is clear and understandable.  Is your product based upon eco friendly materials?  Then you would mention that you are "green" or "eco-conscious" consistently, giving examples as well as an overall definition.  Placing it once on your welcome page or on your business card isn't enough and won't broadcast your mission loudly or clearly enough.  If you don't express your eco-friendly concept in everything you project and share, you won't find clients who are interested in eco-friendly products.

Speaking your mission in every part of your business is a VERY critical part of branding because if you don't express yourself correctly, you won't get the best results for your business, or, What you put out there, is what you get back.

I will say that I am approached almost everyday from companies that want to have me put their advertising banners on the Frogs Are Green blog, but it's part of our ˜brand that we want our site to have just our pure content. We just feel it would pollute our site and it's not who we are. For another blog, this would be fine.


Branding is more than a logo

Branding is the look and feel of your mission and company. It's the statement you make in a moniker, tagline or mission statement that defines your goals, and promise to your customers and clients.  It's your color palette distinction, font distinction (in all usage) and your messaging, as a start. But beyond that, your brand and YOU should be one .

An example is Broadcast Louder. I don't just say what it's about, what I'm going to do and what my mission is. What's most important is to teach YOU what I've learned and the guest experts have learned and implemented ourselves, so you can do similar ideas with your own business, building it and growing it in ways you've never imagined and of course I need to broadcast louder also. 
I am using the same strategies that I'm teaching  and receiving to grow Broadcast Louder.  My ability to use social media, the Broadcast Louder website and consistent cross-platform branding, and email marketing successfully, will show you how strong branding and messaging will give your company meaning and impact your own business.

Your "brand" is what you are representing, what you stand for, and what your client or customer expects from you.  It's your promise of it," whatever your special "it" is.

Here's a great example: I love the concept of branding so much that I feature others. They can be designers, artists, marketing experts, and entrepreneurs. They can share whomever they worked with to build their brand and I am sharing it publicly. It doesn't matter whether they were my client or not, what matters is the brand identity and how it supports the concept of great branding and helped build their successful business. People love to read and watch videos about the success of others and how they did what they did and I love sharing it. It's brought many more readers to my blog and in turn is helping publicize these people, and if they happen to look at my about page, I'm grateful.

Giving Back is Good Branding Too!

You started your business to speak through your work, to express yourself, do what you love while making money.  All of those things are honorable and important but there is one characteristic of good branding and good business that some people don't know about, and that's giving.  

Giving to others without any expectations of receiving.  You can give samples of your product to a charity, you can give back your time by teaching for free at a school or local community center or hospital, or online with your own webinar.  You can bring students or interns into your workshop and mentor them for school credit and more.

Why?
It's actually quite simple. Everybody loves to get something for FREE. Period. So, whether you are donating, educating or just inspiring others, they will flock to what you are doing and when they do, they trust you more. When they trust you they are more likely to continue to follow you and even spread your name or company around. As they say, Fans become advocates, advocates become clients, clients who are also advocates spread your name to gain even more clients.






End with:

Classes This Spring, Beginning April 18:  Is Print Marketing Dead? with Lisa Steadman, The 4 C's of Effective Marketing Videos(capture, content, communicate, call to action) with Michelle Lange, Writing SEO Rich Content that works with Miriam Cohen, Thrive with your tribe: 10 keys to relationship alliance marketing that will drive business with Kathryn Rose and Me Time The Non-Negotiable Work & Life Ethic with Rick Clemons.
Coming this Fall: Sexuality and Your Brand with Bonnie Gayle, Launch Your Start-Up with Mike Michalowicz, Feng Shui Your Office/Studio with Ann Bingley Gallops, Go Green! with Andreea Ayers and Time for Globalization with Brandi Moore.
Class details here!



 

Publish Date: 02-16-2012 07:39:00
 
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Publish Date: 09-25-2011 23:19:00
 





Hosted by: technogranny
Title: Monday Morning Marketeer, How to Start Your Marketing Plan for 2011
Time: 01/24/20

Hosted by: technogranny
Title: Monday Morning Marketeer, How to Start Your Marketing Plan for 2011
Time: 01/24/2011 11:00 AM EST
Episode Notes: You never thought of doing a marketing plan for the year, shame on you! It's not too late. The snow has not thawed yet and guaranteed you will still have a few days where you do not feel like going out of the house, so let's get started with the basics, where do you start? And how do you make it sticky? Or how do you make sure that it is something you can and will follow?


Sticky and Stickiness are ways to describe marketing ideas that hold a certain value in a user's mind. Within that value, the ideas must be worth enough to be shared with friends and family.
The concept of sticky marketing came from Malcolm Gladwell's The Tipping Point. Gladwell discusses product epidemics and tipping points being made up of 3 Laws:
1. The Law of the Few
2. The Stickiness Factor
3. Law of Context
The Tipping Point illustrates that products and services if presented right, and under the right circumstances, can be irresistible and sticky.

The clock is ticking,
is your plan ready?
Whether you are reading this at the first of the  year or the end of it, the clock is ticking.  Have you ever heard that having no business plan is like having a plan to fail?  No matter when you are reading this, there are only a Only a few more hours until the clock strikes IMMINENT, yes imminent and that is what time your failure arrives without a marketing plan.  Soon you will  fin yourself in another month, another quarter, another year without a marketing plan.   Do you know what you want to accomplish this year and what about the next and the year after that.  This is not And I'm not talking about your year-after-year resolution to that becomes a wish list at the end of the year that your fairy godmother did not grant.  Have you taken the time to sit down and truly figure out what you want to achieve for you and your business in the next months, next quarter, next year?
 This is not you writing into your to do list or on your calendar:
Here is a list of generic goals.
A..   Get my business in shape
B. Outpace my competitior
C. Find more clients
D. Make more money
But how are you going to get there?
The buzz word now is sustainable business.  If you are jumping on this buzz like it's the train to success, which it is,  you must understand the importance of planning. However, that's often easier said than done. Hectic schedules and day-to-day business tend to get in the way.  Again it is biblical, Write your vision on tablets.
Have no fear! Even if you haven't put a strategic marketing plan in place for 2011, it's not too late to get started now. So, what are you waiting for? Here are simple five steps to kick you into high gear and help you develop a marketing plan that will generate results for your business.

1. Start with goals
Before you can put a plan in action, you need to know which direction you're headed. Although this may seem like an obvious step, it can be often overlooked.
Sounds elementary, but
you have to set goals!
Take the time to write down specific, measureable goals for your business. Start with the larger goal in mind. Then, take it down into bite-sized chunks and look at what benchmarks you need to achieve on a monthly basis to accomplish the overall goal.  Not only will this exercise help you determine the best marketing strategy, but it will help hold you accountable along the way.
I will give you an example from my own seminar, Monday Morning Marketeer„c  This is part of my Dreamweaver Marketing Associates plan which is by the way the parent company from which I run both my full service marketing company and all of my information products and media.
Goals from my Dreamweaver Marketing Plan Example:

  •   to garner additional listeners and sponsors for my radio shows
  •   To diversify products and add new ones that will augment my online platform and my business
  •   To create more stable income with diversification
  •   To increase my list and sphere of influence
  •   To keep my online identity fresh

I am not going to bore you with the bite size chunks that I broke these down into.  Everyone has to start somewhere and this is where I started.

2. Self Evaluation
The best marketing strategies in the world can't help a business that doesn't have a killer product or service. Before you do anything else, make sure you've got something spectacular to offer your customers.
What do you see when you
look in your business mirror?
I know, I know we all think our own business is the best thing since sliced bread. But, ask your customers. Do they feel the same way? Does your product or service solve their problems or give them the results they're after? Do your customers receive top-notch service?
If you're not sure about the answers, talk to your employees and your customers. Getting their honest feedback will likely highlight some ways you can improve your offerings and make your business shine.
Here's what I did in my Dreamweaver Marketing Associates Plan with regard to my media offerings:
Looked at my editorial calendar and how I could beef up my calendar for
TechnoGrannyShow
PositivelyPittsburghLive
Monday Morning Marketeer
Professionals with Impact
This all feeds locally into PositivelyPittsburghLiveMagazine.com
So I looked at:
Web Statistics including hits, click throughs and unique page views
Did my clients find the Pittsburgh Internet Radio and TV channel easy to use?
Did they even understand its purpose?
What could I do to augment content?
Could I turn my current listeners and viewers into advocates?
What did they think I should add?
How did they think I could improve?
I turned my listeners and readers into marketing constultants.  I asked them what they wanted, what could be better, how could I fix it.  And guess what?  I also took their recommendations.

3. Master the basics
There are a couple of marketing basics that are so essential, it's like milk and bread. Branding and a websites fall into that category. If you want to move the needle for your business this year, you must have these in place.
It's simple, just do it!
Your brand has not only to be exciting but also rock solid.  This  is an integral to a successful business. More than just a logo, a brand is the personality of your business. In other words, your brand communicates who you are and what makes you different from the competition. If you haven't nailed down your brand message, now is the time. Don't wait another year to get this right.

In today's digital world, an amateur website just won't cut it anymore. A well-written, user-friendly website is a must for businesses. In a world that's constantly competing for eyeballs, make sure your site hits the mark and doesn't leave them quickly moving on to the next one.
These are some methods that I used in my Dreamweaver Marketing Associates.  I decided that I needed to  Promote my business by increased Internet marketing.
These are areas that I will share my ideas with you for various niches in the media portion of my business:
Every Monday at the beginning of my show, PositivelyPittsburghLive I do the local good news.  I decided not enough people were listening and so I had my blogger put together the news in blog format with links back to listen and planned to  blast it out to my list every Tuesday.  The goal was to get 20% additional listeners and it is working, every month.
The Roving Pittsburgher„c is another segment on the news which listeners really seem to like, even my guests who I force to listen to it before their roundtable interview on PositivelyPittsburghLive.  This is where I tell listeners where I , my good news reporters and other PositivePittsburghers have been the week before. Decided that this had to become more organized and profitable so I did a few things.  I purchased domain names and negotiated a new website, put a system into place to get more tickets for events and more dinner invitations. I also have plans to institute a monthly video contest where viewers can send in their own pictures which my staff will turn into a video.  The plan for the following year is to send out
the Roving Pittsburgher Report on Wednesdays.

Post Script PPL         .
In order to raise the number of listeners and hit to my PPL Mag I needed a vehicle.  So I invented the PPL Post Script in which I would send out all of the syndicated show links that were archived in the previous two weeks.  This increased listeners.  This is a Thursday blast.
To further interest local listeners I developed Positively Pittsburgh Live Perks„c  This is a blast for channel owners on PositivelyPittsburghLive to put out special deals for PositivelyPittsburghLive listeners on DreamweaverMarketing Associates mailing list.
     

4. Make Sure You Get Noticed
Social media is definitely the new kid on the block. But before you rush off to sign up for a Twitter account, take a look at your current marketing efforts and determine what is working well for you.
For instance, if word of mouth is your top business generator, build a referral strategy that rewards your biggest fans for spreading the word. Or, if your email list responds well to your campaigns, look for ways to grow your list by encouraging your readers to share it with their friends.
Whatever it is, continue to focus your energy in this area and look for ways to amplify it.
Start some fireworks
about your business!
Oftentimes, the most profitable marketing effort we can employ is by taking a strategy that is working really well and turning up the volume.

If you have a mobile phone use down time to communicate on LinkedIn, Facebook, Twitter, even Sprouter and what I am doing now in New Media, TalkShoe, also Blogger
I have Ning Network for Positive Pittsburghers and two Sundays ago sent out 1700 invitations to join.  :My newest strategy is to offer a free gift to everyone on the site once we hit each breakthrough goal for membership.  I have enlisted clients and local vendors to provide the gifts.  No cost for me and good public relations for them.

5. Stretch yourself
Once you've hammered out ways to improve already successful strategies, you can begin to venture into uncharted territory. Social media is the considered marketing frontier for small business and it can be a great way to engage customers, generate leads and provide customer service.
The reward is in the stretch!
So wake up!
But, before you take the plunge, do your research. Determine what you want to accomplish through social media. Find out where your customers hang out on line and where they go to get their information.  Also  look at what is working well for other businesses in your niche. A misguided social media effort will suck up a lot of time and produce little in return.
Determine your goals because your return on investment will not always be in dollars. It could be in visibility, additional hits to your website, additional inquiries.  These are my goals for my internet radio shows.
Additional listeners
Additional visibility
Give out good information to create credibility
Build relationships to increase customers
 So with that in mind I certainly hope you will use the share button to pass this blog onto friends and also that you wiill listen to MondayMorningMarketeer„c or one of my other four internet radio shows.
You can listen to a fifteen minute audio version similar to this blog at:
Monday Morning Marketeer, How to Start Your Marketing Plan for 2011


For More on this Topic:
 "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One" 


This blog post can be reproduced in its entirety with the following information:  
Joanne Quinn-Smith 2011, Monday Morning Marketeer„c 412-628-5048    
Listen at:  http://mondaymorningmarketeer.com
Blog:  www.mondaymorningmarketeer.com
Or on its unique radio channel at:                                                                      
www.positivelypittsburghlivemgazine.com


Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh,Pennsylvania and an expert on Web 2.0 Branding.
Joanne has also been designated by the 2009 U.S. Small Business Administration as the Small Business Journalist of the Year for her work with information relevant to and advocacy of small businesses.
Follow at:  https://twitter.com/monmornmarketer
Facebook:  http://www.facebook.com/mondaymorningmarketeer
Phone:  412-444-5197

 

Publish Date: 09-12-2011 16:34:00
 



Market Data, Five Things to Determine,
Three Reasons to Bother
Prepare Market Data Like You Would a Recipe,
Recipe for Strategic Marketing Success

You have got to know the lay of the land in order to prepare a good marketing strategy.  Like any good recipe you have got to have the ingredients and a process for preparation.  Your strategic marketing recipe should be based on good data. Good data collection should be used to start your strategic marketing planning process with data about your industry and specific market, and about your customers.

First is the data collection process.  The data that you will need to collect is: 

Strategic Marketing requires good data!

         Industry and market data         

         Customer behavior data

         Online monitoring Data

And then you have to turn that data into good information that can help you in the strategic marketing process to turn suspects in to prospects and then clients and to turn activity into business.


         You will want to collect data that reflects market research that you have conducted for the marketing plan.
         What is Market Data? it's data from Studies, surveys, market demographics and sales data

         If you don't have a large budget you may want to start with Census Bureau for Your Local Community, Use Industry Data, if you are starting anything to do with Food Service, US Food and Hospitality Industry.  Do a Google Search for instance on Manufacturing or the Fashion industry

         Great site: 
http://www.grabstats.com 
Some Statistics Categories from this site  


Think you might be able to find something here?
         ___________________________

Five Things You Need to Determine

1.  Determine the market, past present and future
          
         Preparing the target market section of your plan
         The outdated and overused way of marketing is to create a product and then try to figure out how to sell it.  In this fast paced world where we now do business, that just does not work.  Before you even begin producing your product or designing your service you must be certain of sufficiently large, accessible, and responsive target audiences.
Investors want to know that you
have a sizeable enough market.
          If your market isn't large enough, you can't reach it efficiently, or if it isn't ready for you, your business will fail, no matter how good your business concept.
         A concise description and thorough understanding of your target market will give you focus when developing your product or service, designing your marketing plan, and forecasting sales and expenses. Potential investors want reassurance that you not only have a sizeable market but that you will have a platform from which to reach that market.  It's also important to investors that you comprehend the opportunities and limitations of the market.
         You say, why is she talking so much about investors, I am going to bootstrap this myself.  Well unless you are not going to invest in your own business, you are also an investor.  You are investing your time, your income and your ideas and dreams.  You need to make certain your target market is definable and reachable.
          
         When preparing the Target Market section of your written strategic marketing plan you need good solid data with the right focus.  To get you started focus primarily on these three areas:
· Description
· Trends
· Strategic Opportunities

2. Who owns the current market share for your product or service?
Ask these questions:  Who are the current players?
Who would be your immediate competition? Please don't tell me there is none, this is 2011 there is competition everywhere for everything both on and offline.

3. Look at market trends, have there been any recent shifts?
Has a big player gone out of business?
Know the recent market shifts!
Has technology changed the playing field?                
Have celebrities changed their style or buying habits?
Has a movie or documentary created a trend?
What are they talking about on Twitter, FAcebook, LinkedIn, Four Square,
Check Out Google Trends and a publication called Ad Media.
Also check out the website of the Newspaper Association of America


Some of the things they are talking about on their front page:
o   Retailer Consolidation: A Shift In Buying Power .
o   Multi-Channel Advertisers: Clicks And Mortar Plus .
o   Opportunities: Emerging Players With Unique Needs 
o   Competitors: Traditional And New .
o   Population Changes: Workers And Customers 
Of course they are talking about the traditional media business but you can get an idea of how to organize your research.
.

4. Develop Pricing Strategy
Look at your costs.  Consider material costs and labor costs and overhead costs.  
What are your competitor's prices?  What would you have to charge to operate at a particular gross margin?
Establish pricing techniques and brief description of these techniques.
Establish both retail and wholesale costing and pricing
Establish if you are going to price below the competition or
Establish value for pricing above the competition
Will you have multiple pricing strategies for different layers of your business.
 

Although your pricing strategy may be based on a strategy devised by industry standards you should study this plan and the strategies used by competitors. That way you will acquire a thorough understanding of how to price your product, and you can determine if your prices are in line with competitors, if they are in line with industry averages and what adjustments you can make to bring them in line.
The key to success is to have a well-planned strategy, to establish your policies and to constantly monitor prices and operating costs to ensure profits. Keep abreast of changes in the marketplace because these changes can affect your bottom line.
What's the acceptable gross margin for your particular industry?  This is very important to know, it is a great success indicator if you can operate within it.


5.  Use the data to Develop an Effective Promotional Strategy

         Advertising Media
         print media (newspaper, magazine, classified ads, Yellow Pages advertising, brochure)
         radio
         television
         networking
         business cards
         Ad specialties such as tee shirts, hats, buttons, pens
         Online media
         E mail Marketing
         Ezines

Develop a promotional strategy that uses various media for promoting your business. Monitor the different media identifying those that most effectively promote your business. Concentrate on developing material for these formats that clearly identifies your services, its location and price.



Three reasons why you want to take the trouble here:

This data will help convince bankers and investors that you understand your industry, your local business conditions, and your realistic profit/growth opportunities. It will also help you in making key decisions in your business as you go along, develop and grow.
Research, Market, Test for a Strong
Plan!
Here are three great reasons to invest the time in market research:
1. Create a stronger business and marketing plan with compelling, accurate financial comparisons for your industry.
2. When you decide to grow and need investors or bankers, this will improve your chances when applying for loans, opening new accounts, or working to fund your business through angel investors or venture capitalists.
3. If you know your competition you will know where the pitfalls lie and will be able to determine your financial success and also possibly determine their weak points.



Watch for upcoming E-book on this subject, Choosing Your Customers, Marketing to Them for Life.
Additional information at:  info@mondaymorningmarketeer.com.
Expected release date September 1, 2011.

You can listen to a fifteen minute audio version similar to this blog at:  


For More on this Topic:
 "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One" 

This blog post can be reproduced in its entirety with the following information:
Joanne Quinn-Smith 2011, Monday Morning Marketeer„c 412-628-5048

Or on its unique radio channel at:
Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh,Pennsylvania and an expert on Web 2.0 Branding.
Joanne has also been designated by the 2009 U.S. Small Business Administration as the Small Business Journalist of the Year for her work with information relevant to and advocacy of small businesses.
Follow at:  https://twitter.com/monmornmarketer


Phone:  412-628-5048